Hidden Secrets of Article Writing that Help You Rank - PowerPoint PPT Presentation

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Hidden Secrets of Article Writing that Help You Rank

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With an effective article writing strategy, you can gain incredible growth in lead generation organically. Let’s see how articles help you generate business. – PowerPoint PPT presentation

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Title: Hidden Secrets of Article Writing that Help You Rank


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(No Transcript)
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Hidden Secrets of Article Writing that Help You
Rank
  • This article aims to educate you that your brand
    doesnt need generic article writing services
    providers. And give you the right information to
    ask your content provider the right questions.
    These techniques will help you understand why
    your articles do not rank on the SERP and help
    you make the right decisions to increase your
    brand visibility.

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Introduction
  • Article writing in a digital space is not just an
    art its a science too. It requires in-depth
    research on the given topic and then is written
    corresponding to the intended objectives. There
    are a lot of hidden processes going on in the
    background that are responsible for the success
    of an article. Since these processes are
    ever-evolving, you should always be updated.

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About Us
  • Content Whale is one of the most affordable
    article writing services around the globe.
    Although we provide 42 content solutions,
    article writing is one of our strengths. As an
    article writing agency, we ensure effective
    articles that deliver the intended objectives.

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Why Are Articles Important for Your Business?
  • The biggest advantage that articles bring you is
    driving a lot of traffic. A study by BlogTyrant
    shows that brands who post 16 articles in a
    month increase their website traffic by 350. The
    same study found that at least 5 blogs a month
    help with gradual, incremental traffic to your
    website.
  • Apart from driving traffic, articles also help
    you build trust and credibility. Posting articles
    that provide useful information to your target
    audience shows you as a reliable source of
    information. Sharing insightful and
    problem-solving content that benefits your
    customer base can demonstrate your industry
    expertise.
  • With an effective article writing and publishing
    strategy, you can gain incredible growth in lead
    generation organically. Lets see how articles
    help you generate business.

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How Exactly Do Articles Help You Generate
Business?
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  • Its a fact that the more you are recognised, the
    more opportunities will knock on your door. Being
    an article writing agency, we are aware of how
    articles are a tool to gain customer recognition,
    credibility, and reliability, resulting in strong
    business growth. Here is a step-by-step process
    of how articles help generate business
  • Difference in Roles
  • Right after creating an industry-ready article,
    you need to publish it strategically. You need to
    choose a suitable platform where your article
    will gain you maximum exposure. You should also
    make sure that all SEO elements are taken care
    of, which we will talk about later in the article.

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  • Ranking
  • Any published article will not rank right away.
    So, what should we as an article writing company
    do? Once we are done with your on-page SEO
    efforts, we start with off-page SEO, which is a
    basic practice of good article writing services.
    This includes social media promotions, social
    bookmarking, and external link-building.
    Following this strategy, you can also achieve
    higher rankings.
  • Driving Traffic
  • Once your article ranks for the set keywords, it
    will start driving traffic on your website. If
    the article is published on the websites blog
    page, it will drive organic traffic. However,
    articles published on other platforms drive
    referral traffic.

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  • Generating leads
  • All article content writing services know that
    articles can drive traffic to your website, so
    then its upto you how you divert them to your
    services. You can use smart internal linking
    techniques to direct traffic to your
    product/service pages. All good article writing
    services use subtle redirection, and soft-selling
    techniques, providing the utility the target
    audience seeks. This should be attached to a lead
    magnet, lead forum, or any method that would give
    the customer an effortless lead generation
    experience.
  • Conversion
  • Educate your audience with subtlety about your
    brand, brand values, and your products and
    services through your article. So, when
    redirection occurs, the prospect will likely make
    a transaction.

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Unraveling Secret Techniques We Use While Writing
an Article for You
i) Topic Research What is hidden?
  • In 2023, all companies and article content
    writing services use ChatGPT, Bard, Google, etc.,
    for topic research. However, there are some
    problems with these tools. ChatGPT is limited to
    the year 2021 data unless you use a paid version.
    Bard is still learning. Google is trying to limit
    your research to What you would like to see
    instead of giving you unbiased search results.
    So, what else do these article writing services
    do? Where do they fetch new and critical
    information?

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  • Here are 2 powerful research tools
  • OpenAI collaborated with Microsoft to release
    BingAI, a chatbot powered by GPT-4. While you are
    aware of it, you might not know many any good
    article writing company extensively uses BingAI
    for real-time data from the internet. BingAI uses
    Bing search, which is an added benefit as Bing is
    not as capable of isolating you from unseen
    information as Google does.
  • Another powerful unbiased research tool that
    agencies use to deliver affordable article
    writing services is DuckDuckGo. Its the safest
    search engine available which doesnt keep your
    data and thus cannot give you user-personalized
    results. You can install the DuckDuckGo browser
    or Brave browser to get the most out of the
    internet for your article research.
  • With these 2 simple yet effective research tools,
    you can write articles with new and value-adding
    information to your audience.

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ii) SEO Research What should you know?
  • Once you have gathered information from other
    sources, you should aim to research important
    elements required for ranking on Google, the
    biggest search engine, and optimize your content
    accordingly.
  • While keywords are an important aspect of any
    SEO, any article writing company like us always
    first understands the users intent. There is
    little to no chance people will read an article
    about How T-shirts are made? when their intent,
    through the keyword Tshirts, is to buy them.
  • A widely used keyword research tool is Google
    Keyword Planner. You should know that you can
    also use Bard or BingAI to research customized
    keywords according to the users intent by the
    right prompting techniques.

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  • Once you are done with keyword research, use
    these keywords and review the first five articles
    that come up. Use Google Chrome extension ahrefs
    to study the meta tags, headers, and other
    important elements of SEO through the tool.
  • With this, you will be ready with enough
    information for your SEO prerequisites.

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iii) Article Writing How to actually write a
rank-worthy article?
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  • What else? Nothing, you have covered it all.
    However, all that is hidden is inside these steps
    that make an article exciting, interesting,
    optimized, and finally rank-worthy.
  • Headline
  • We use counter-intuitive headlines that influence
    cognitive thinking. This helps generate more
    business for you, helping us provide affordable
    article writing services. Todays audience wont
    wait for generic headlines. Your headline must
    not reveal anything important but give an idea
    about what it could lead to, alluring the
    audience to have a look.

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  • Powerful Start
  • A powerful first paragraph features a hook
    factor, suspense, build-up, and ignites a certain
    type of emotion that compels the reader to read
    further
  • Informative Content
  • Informative content, when coupled with
    super-subtle branding, delivers a follower base
    that will be with you forever. Subtly
    familiarizing them with your products and
    services, benefits you offer, care you provide,
    etc., will influence them enough to convert them.

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  • Compelling CTAs
  • While your article content is your marketing
    efforts, compelling CTA is your sales efforts. If
    marketing is done right, CTA can deliver swiftly
    and smoothly. However, your CTA must contain
    these few factors for it to deliver on set
    objectives
  • Urgencies like limited-time offers, Offer valid
    till today.
  • Free Goodies, value offers, bundled offers, etc.
  • Voice and personality fitting to your target
    audience.
  • As small and easy to read as possible.
  • Simple yet effective language.
  • Click here to access our article writing
    services is not a good CTA, but Contact for
    free Pilot is a much more effective CTA.

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iv) SEO in Writing Continuous Effort
  • As much as your content gives you credibility
    among your audience, SEO ensure that your article
    is visible to the relevant audience. You might
    know these latest SEO techniques
  • Keyword density (1-2)
  • Meta Tags (Insertion of keywords)
  • Mobile Optimization (Average 50 users are mobile
    users)
  • Image Size (As small as possible to load faster)
  • Image Alt Text (Relevant to images and if
    possible keyword insertion)
  • Snippets (Brief description of the topic)
  • FAQs (Relevant to the target audience)

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  • What you dont know
  • According to the latest study by ThriveMyWay, 50
    of adults use voice search. So, ask your article
    writing services provider if the articles
    delivered are voice-searched optimized.
  • Apart from keywords, there are certain terms that
    almost every article writing company uses that
    help with the ranking. For example, for the
    keyword article writing services, these terms
    could be top, best, affordable, professional,
    etc..
  • Tools like Yoast SEO, etc., are highly
    significant in improving your SEO efforts.
  • Use Schema Markup to enhance your snippet
    performance. Use tools like schema.org or
    Googles Structured data analysis tool.
  • Remember that SEO is an evolving effort, and with
    its evolution, you also shall optimize your
    article on a regular basis.

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v) Readability How is this important?
  • Readability is one of the most important factors
    that actually impact your brand authority. It
    ensures that your research, writing, and SEO
    efforts are not gone in vain. Readability
    performance can be measured through tools such as
    Yoast SEO, Grammarly, readability check, and even
    certain AI tools that can help you with it.

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  • Some tips for the best readability experience for
    your readers
  • Easy to understand vocabulary and language.
  • Short sentences, yet impactful.
  • Bullet points for easy access to important
    information.
  • Less passive voice, more active voice.
  • Short paragraphs
  • Use of infographics and images for better
    representation of information.
  • Readability improves the retention period of
    readers, and this encourages Google to push your
    article into the upper rankings on the SERP.

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Impact of These Techniques on Your Article Ranking
  • Posting a minimum of 16 high-impact articles a
    month, strategically on select platforms will
    generate exponential results for your website in
    terms of website traffic, domain authority, user
    base, leads, and resulting revenue.

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The Grand Conclusion
  • So, now you have all the information you need to
    write an article, publish it, and generate
    business. Although, you should also know that
    article writing requires expertise in the field.
    It requires subject knowledge for the topic you
    want to write about.
  • If you put out generic content on the internet,
    Google will never rank it. That is one of the
    reasons you should opt for professional article
    writing services.
  • We have helped 1500 brands across industries
    globally with 42 content solutions. We started
    our journey as an article writing agency and
    became Asias fastest-growing content writing
    services.

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1. How do you write a powerful article?
  • A powerful article has the capability to engage
    your audience. It should be informative, giving
    real value to the reader, and also deliver on the
    objective of writing the article. Our article
    writing agency makes sure that every aspect of
    the article is covered in order to deliver on
    your set goal.

2. How can I improve my article ranking?
  • While there are numerous factors involved that
    affect ranking, you should make sure that the
    above criteria are thoroughly checked and
    fulfilled. It will increase your chances by at
    least 3 times. You can give us your articles for
    rewriting and we will provide you with affordable
    article writing services.

3. What makes an article successful?
  • A successful article should be able to improve
    your brand visibility significantly, increase
    your website traffic, and build trust and
    credibility for your brand among your customer
    base.

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4. Why rely on article writing services?
  • Any article writing agency has its sole purpose
    of making your article rank on SERP. They
    extensively research the latest tools and
    techniques that ensure maximum delivery of the
    set objectives. Content Whale is no different, in
    fact, the article writing company goes out of its
    way to help clients.

5. Why Content Whale?
  • Founded in 2017, Content Whale is Asias
    fastest-growing content solutions firm. We
    started as an article writing company, but our
    process innovation and customer-centric approach
    have helped us gain the lime-light among our
    clients that showcases trust, credibility, and
    reliability. Our priority for delivering
    quality-driven content to our clients is one of
    the biggest reasons for our exponential growth in
    such a short amount of time.

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Road No. 20, Marol MIDC, Andheri East, Mumbai,
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