What is Strategic Marketing ?

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What is Strategic Marketing?
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Strategic Marketing Means?
The practice of building effective strategies for
spreading awareness and developing trust among
the customer, and enhancing productivity and
profitability is known as strategic marketing.
All big and small companies are using strategic
marketing for understanding customers' needs,
establishing clients' trust, developing marketing
strategies, optimizing income, and so on. Through
strategic marketing, companies know the ongoing
market trends and recognize market risks and
opportunities.
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Components of Strategic Marketing
Establishing Organizational Marketing Goals
Analysis of Current Market

• Business must in a systematic manner that meets
  the organizational goals.
• Establishing a good brand image working
  together with your values.
• Positioning is an essential component of every
  marketing strategy.

• create a framework that helps you in assessing
  your stand in the market as an organization
• In-depth analysis of your current marketing
  strategies.
• figure out what was helpful and what was not
  before planning.

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Components of Strategic Marketing
Creating Advertising Strategy
Focusing on Target Audience

• Now that you know what you are going to market,
  and whom you will sell your products
• An effective advertising strategy will help you
  in spreading awareness among the audience.
• Decide the budget, other factors, and the target
  audience.

• Strategic marketing plan is to focus on your
  target audience
• Ultimate goal is to let these individuals buy the
  products or services of your brand
• Understand which demographic you need to focus on

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