What is strategic marketing

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What is strategic marketing
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What is strategic marketing

• Strategic marketing is the process used by a firm
  to differentiate itself from its rivals based on
  its strengths
• It maximizes the positive differentiation between
  the firm and its rivals
• It helps understand where, how and whena business
  should compete
• This business strategic planning usually changes
  the fundamentals of how a firm works ad engages
  with the market

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• B2B strategic marketing has 2 components-
  strategic and operational
• operational marketing is focused on developing a
  suitable marketing mix to realise a set of
  defined business goals
• Strategic Marketing is concerned with defining
  what the business needs to 'be and become' to
  consistently beat the competitors
• The basic idea is to figure out the kind of
  market to compete in

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• This planning decides how a firm should advance
  with the competition
• This based on the advantages it has against its
  rivals
• It also decides when and how the firm should
  enter the market with its strategy
• This business strategic planning usually also
  defines the level of a firms innovation to hit
  the market better

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• There are various tools a firm may use to
  implement its strategic marketing
• Some of these tools include newsletters, podcasts
  and email
• The base of these is that the targets must be
  realistic
• Also the strategic marketing plan must be
  effective and not just theorized

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