Fan Engagement and The Second Screen

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Fan Engagement and The Second Screen

• https//datasportsgroup.com/

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For the average sports fan, its no longer
possible to passively sit on the couch and just
watch a game. The ubiquity of internet-connected
devices along with the multitude of media
channels available at fans fingertips has led to
a multi-screen, interactive experience. Second
screens are primarily social and consumed via
smartphones, tablets and other connected devices.
Its estimated that over 80 percent of sports
fans use second screens while watching a live
sports TV broadcast. The most popular engagement
on second screens during live sports broadcasts
are 1. Use of Social Networks A large majority
of users, browse through social networks
reviewing reactions as a game progress
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2. Chat/Message with friends Communicating via
messaging apps is the next most common thing.
Stats, quips, and "did-you-see-that? moments
discussed 3. Read news updates During the game,
fans browse through the news about the match or
their team, whether its an injury update or a
shocking incident on the pitch 4. Search for
related information Fans turn to their devices
to search for information around stats for
players and teams, upcoming fixtures, progress
around other matches played simultaneously and so
on. For advertisers brands becoming part of
the social conversation with sports fans can be
easier said than done, but theres no doubt that
marketers will have to innovate and create new
activations between TV and social.
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Some suggestions on how to engage fans in these
moments 1. Make visual, credible content that is
easy to share. 2. Plan ahead, identify possible
triggers for conversation and create content that
anticipates these triggers 3. Ignite debate with
questions and fan interaction. 4. Create
snackable facts, stats and trivia.   At Data
Sports Group, we are already helping media
achieve great user experiences. For example,
moment marketing services via social networks
provides brands an opportunity to create content
that anticipates triggers for conversation and
that can be tweaked on the fly to be delivered
quickly when needed, Being agile in the moment
allows for capitalization on unfolding events
that brands can relate to.
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Contact US

• Emai -sales_at_datasportsgroup.com
• Phone - 1 [phone]
• Address - 2600 Kinmere Dr
• City Gastonia
• State - North Carolina
• PIN 28056
• Country - USA