What Can SEO & PPC Do For You?

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What Can SEO PPC Do For You?
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Search engine marketing (SEM) is a phrase that
covers several different strategies for improving
search engine rankings. Paid SEM, otherwise known
as search engine advertising (SEA), involves
purchasing ad space on search engines and can be
highly effective in driving customer traffic to
your business.
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When you consider that 60 to 70 Percent of your
website's traffic will come from search engines,
targeting this wellspring of potential customers
is a no-brainer. So if you're looking for a
cost-effective digital marketing strategy, SEO is
where it's at. And if you want to boost your
search engine rankings, take advantage of what
the world's most popular search engines have to
offer. Search engine marketing (SEM) is a phrase
that covers several different strategies for
improving search engine rankings. Paid SEM,
otherwise known as search engine advertising
(SEA), involves purchasing ad space on search
engines and can be highly effective in driving
customer traffic to your business.
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How will SEO and PPC Benefit your website?

• Website's Visibility

When we began using search engines, we depended
on them heavily. After all, they were the only
way to discover the information we sought online.
But now, search engines are almost as common as
email.
We have a sense of complacency when it comes to
them. We rarely click past the first page of
results in order to find what we're looking for.
If a site doesn't appear on that first page, we
tend to ignore it completely, giving up without
even trying.
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• Better exposure to mobile users

Mobile internet access is quickly overtaking
desktop computers as the way we use the internet.
Google has recognised this trend, so it's no
longer necessary to optimise your website for
both desktop and mobile.
Searching on mobile for everything is now more
popular than ever before. Since most people have
their phones with them at all times, it's easy to
go from finding info to buying a product or
service in just a few steps. And, yes, mobile
search results lead to higher sales conversions.
SEO helps you connect with the user who is
looking for what you have nearby. PPC too has
been showing good results on mobile devices.
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With targeted marketing, there's more qualified
lead generation
When you go the traditional route, you're
spending a fortune on advertisements that your
customers often ignore. And even if they do hear
your message, it doesn't ensure there are
qualified leads. That's why SEO is so much more
efficient. PPC is more precise than ever. Target
the consumers who are actually ready to purchase
to get the most bang for your buck.
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Thank You
Conclusion Your search engine rank is important
because it can determine whether you end up on
the first or second page of results when your
prospects are looking for a solution to their
problem. Some of the best digital marketing
agencies in Melbourne suggest including SEO and
PPC in your digital marketing strategy for better
reach and higher ROI.
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