Difference between SEO and PPC

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Difference between SEO and PPC
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• Search engine optimization (SEO) and Pay per
  click (PPC) are the two major search engine
  marketing tactics for roping in the mammoth
  target audience to the website.

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• Leading SEO Service in Delhi develops and state
  of the art SEO strategies by creating genuine
  content that ropes the attention of the target
  audience and relevant links that major search
  engines look for. 

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• PPC is the paid strategy and the more money one
  bids on the keyword, the higher the website will
  rank in the sponsored links of the Search engine
  ranking pages.

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• Any person, who has enough money to invest in
  adverts can conduct a PPC campaign, but making a
  return on the investment and minimizing costs
  requires experts and in-depth knowledge, and this
  makes the hiring of leading and experienced PPC
  Service in Delhi.

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• PPC is a short term solution whereas SEO is the
  long term one and the moment one stops making
  payment for PPC, the website will no longer rank
  at the top.

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• SEO experts elevate the online web presence
  through the following- by improving search engine
  rankings, increasing the conversion rate from the
  interested visitors to committed customers,
  reduce costs of online promotions and advertising
  efforts, etc.

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• Good SEO strategies are expected to generate a
  good number of visitors who will later become
  paying customers and this would eventually result
  in the generation of additional turnover and
  productivity.

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