Seo Vs Sem What’s The Difference! - PowerPoint PPT Presentation
Title:
Seo Vs Sem What’s The Difference!
Description:
SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s. – PowerPoint PPT presentation
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Title: Seo Vs Sem What’s The Difference!
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SEO Vs SEMWhats The Difference!
Eminenturetech.com
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Concluding Points
- Definition
- Orientation
- Listing Credibility
- Elements
- What to do?
- Visibility Conversion
- Cost-factor
- Ranking
Eminenturetech.com
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1. Definition
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- SEO
- Optimizing website for pulling explosive traffic
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- SEM
- Quick clear advertising to gain instant
visibility
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2. Orientation
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- SEO
- Organic-search result oriented
- Unpaid and paid optimization of web
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- SEM
- Marketing oriented
- Paid campaigning, like PPC and SMM
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3. Listing Credibility
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- SEO
- Free listing on relevant keywords
- Organic listing gains credibility
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- SEM
- Paid-listing based on CPC and PPC
- Doubtful credibility due to paid campaigning
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4. Elements
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- SEO
- On-page optimization
- Integrating selected keyword naturally into title
tags, meta descriptions, heading tags, alt text,
etc. - Quality blog posts and page copy
- Formatting page URLS
- Optimizing page load speed
- Acquire Google authorship
- Social sharing integration within your content
etc.
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- SEO
- Off-page optimization
- Creating a high quality, natural backlink profile
- Social sharing signals
- Social bookmarking etc.
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- SEM
- PPC listing and paid searches for advertising
- Track conversion
- Managing budget
- Fine niche keywords
- Quality content
- Quality score
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5. What to do?
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- SEO
- Align website in search engine for ranking
purpose - Clear navigation in featuring website
- Easy to understand information for searchers
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- SEM
- Quick and clear ads creation
- Bidding on keywords
- May confuse the traffic
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6. Visibility Conversion
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- SEO
- Time-consuming (approx. 3 to 6 months)
- Continuous process
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- SEM
- Instant
- Momentary process
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7. Cost-factor
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- SEO
- Cheaper
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- SEM
- Expensive
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8. Ranking
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- SEO
- Unpredictable
- Fluctuating
- Search engine algorithm casts impact
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- SEM
- Predictable
- Instant top rank
- Little impact of search engine algorithm
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Thank You
Eminenturetech.com
