How Do SEO & PPC Work Together?

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How Do SEO PPC Work Together?

• Presented By Techwyse Internet Marketing

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What is SEO?
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• Search Engine Optimization

• SEO is the process by which a website is improved
  to rank better in searches for targeted keywords
  or phrases.

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What is PPC?
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All About PPC

• PPC is a model of internet marketing in which
  advertisers pay a fee each time one of their ads
  is clicked.
• How PPC Works
• SERP
• Keywords
• Ads
• Budgets Bids
• Ad Rank
• Targeting
• Conversions

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Does SEO affect PPC, or does PPC affect SEO?

• Technically, no.
• 3 Ways PPC Impacts SEO
• PPC Ads allows you to maximize presence in search
  results
• Helps to discover more valuable organic SEO
  Keywords
• Creates Brand Awareness that leads people to
  click organic listings

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How SEO and PPC can work together to improve your
website traffic

1. Increased Search Engine Presence
2. Recover Missed Search Engine Clicks
3. Remarketing Campaigns
4. Test New Keywords for SEO.
5. More data for Smarter Decision-Making

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SEO PPC INCREASED SEARCH ENGINE PRESENCE

• If you optimize your website and purchase PPC
  advertising - you ensure your brand dominates the
  search results.

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PPC HELPS YOU RECOVER MISSED SEARCH ENGINE CLICKS

• A Research at Google study found that when search
  ads for a keyword were paused, approximately 89
  of traffic generated by the ads were not replaced
  by the organic rankings.
• Pausing your PPC ads could negatively impact your
  traffic, even if your site is naturally ranking
  1!
• Even if you arent ranking 1, PPC can help you
  draw in traffic from those looking for your
  products or services.

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REMARKETING CAMPAIGNS

• Remarketing Campaigns gives you an opportunity to
  reach previous visitors.
• You can combine your SEO with a form of PPC
  called remarketing to bring these visitors back
  to your site to complete their purchase or
  conversion at a later time.

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Test New Keywords For SEO

• Search engine optimization often takes
  significant time, research, and expense.
• Simply pick a keyword you think you stand a
  chance at ranking highly for, and purchase PPC
  advertising for it. Monitor the results for a
  while, and see how your website performs.
• If your ads are performing well, you can optimize
  your site for new keyword.

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More Data For Smarter Decision Making

• SEO and PPC can work together to give you a large
  source of data for decision-making purposes.
• You can examine similar metrics from both your
  SEO and PPC campaigns, including
• Clickthrough rate
• Bounce rates
• Time on site
• Conversion rate
• This will help you make smarter decisions about
  your marketing and future changes to your
  website.

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THANK YOU

• Presented By Techwyse Internet Marketing