MKT 435 MENTOR Transform Yourself--mkt435mentor.com

1
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
2
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 All Assignments   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 1 Consumer
Behavior and Marketing Paper MKT 435 Week 2
Porsche Case Study MKT 435 Week 3 Part I Consumer
Behavior and Marketing Strategy MKT 435 Week 3
How Attitudes are Influenced
3
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 All New Assignments   FOR MORE CLASSES
VISIT www.mkt435mentor.com MKT 435 Week 1 Impact
of Consumer Behavior on Marketing Strategy
Paper MKT 435 Week 2 Brand Personality
Presentation (2 PPT) MKT 435 Week 3 Internal and
External Influences Marketing Paper MKT 435 Week
3 Impact of Cultural Values on Consumer Behavior
Paper MKT 435 Week 4 Team Consumer Decision
Making Paper
4
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 1 Consumer Behavior and Marketing
Paper   FOR MORE CLASSES VISIT www.mkt435mentor.c
om Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
5
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 1 consumer behavior and Social media
influence   FOR MORE CLASSES VISIT
www.mkt435mentor.com Develop a 7- to 9-slide
Microsoft PowerPoint presentation, with notes
on each slide, in which you relate consumer
behavior and social media influence. Address the
following Define consumer behavior, and how
it relates to marketing.
6
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 1 Impact of Consumer Behavior on
Marketing Strategy Paper   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 1 Impact of
Consumer Behavior on Marketing Strategy
Paper Choose an organization with which you are
familiar. Write a 700- to 1,050-word paper in
which you review the impact
7
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 2 Brand Personality Presentation (2
PPT)   FOR MORE CLASSES VISIT www.mkt435mentor.co
m This Tutorial contains 2 Presentation MKT 435
Week 2 Brand Personality Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 10
8
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 2 Porsche Case Study   FOR MORE
CLASSES VISIT www.mkt435mentor.com Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length. Format the paper consistent with
APA standards.
9
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 3 How Attitudes are Influenced   FOR
MORE CLASSES VISIT www.mkt435mentor.com Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
10
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 3 Impact of Cultural Values on
Consumer Behavior Paper   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 3 Impact of
Cultural Values on Consumer Behavior Paper Choose
one of the following changes in Cultural Values
to review and discuss (1) green marketing, (2)
cause-related marketing, (3) gender-based
marketing, or (4) marketing to gay and lesbian
consumers.
11
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 3 Internal and External Influences
Marketing Paper   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 3 Internal and
External Influences Marketing Paper Resource
Consumer Behavior Building Marketing Strategy,
Ch. 3 Select a new product or service that will
be launched by either an existing organization or
one you will create. This will be the product or
service you will use for the remainder of the
team assignments due in Weeks 4 and 5.
12
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy   FOR MORE CLASSES VISIT
www.mkt435mentor.com Write a 700- to 1,050-word
paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys target market.
13
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 4 Consumer Decision Making
Presentation   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 4 Consumer
Decision Making Process Analyze a recent purchase
you made of a durable good (durable goods are
goods that dont wear out quickly or those that
have a lifespan of more than three years
computers, cars, mobile phones, kitchen
appliances, etc.) Make a presentation of 10-12
Slides
14
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 4 Examine a Communication Tool   FOR
MORE CLASSES VISIT www.mkt435mentor.com Choose a
marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool
15
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy   FOR MORE CLASSES VISIT
www.mkt435mentor.com Write a 525- to 700-word
paper in which the team explains the roles of
family, culture, and subculture influences on the
companys target market purchasing
behavior. Discuss how the company can use
learning and perception theories in attracting
and retaining target market members. Provide a
brief description of the
16
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 4 Team Consumer Decision Making
Paper   FOR MORE CLASSES VISIT www.mkt435mentor.c
om MKT 435 Week 4 Consumer Decision Making
Paper Utilize the same product/service your team
chose for Week 3. Developa 700- to 1,050-word
response that analyzes the following
17
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 5 Consumer Decision Making Process
Analysis   FOR MORE CLASSES VISIT
www.mkt435mentor.com Analyze a recent purchase
decision you made using the steps in the consumer
decision making process. The consumer decision
making process is discussed in Chapter 14, pages
341-346. Submit a detailed outline in which you
show the steps you took in making the purchase
decision and the rationale behind each step. An
example of a
18
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy   FOR MORE CLASSES VISIT
www.mkt435mentor.com Create and present a 10- to
12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market. Provide specific
examples of product attributes and benefits for
each segmentation
19
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 5 Impact of Online Crowdsourcing on
Marketing Strategy Paper   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 5 Impact of
Online Crowdsourcing on Marketing Strategy
Paper Evaluate an online crowdsourcing site.
Examples include, Dells Ideastorm, and
Starbucks.
20
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m
MKT 435 Week 5 Team Global and Online Marketing
Strategy Presentation   FOR MORE CLASSES VISIT
www.mkt435mentor.com MKT 435 Week 5 Global and
Online Marketing Strategy Presentation Resource
Consumer Behavior Building Marketing Strategy,
Ch. 15 Utilize the same product/service that your
team chose for Week 3.
21
MKT 435 MENTOR Transform Yourself--mkt435mentor.co
m