george_walsh

1
HOW CAN FACEBOOKADS SKYROCKET YOUR SALES?


2
INTRODUCTION

• Facebook Advertising is the practice of paid
  online advertising using the top most social
  media platform that can be governed by
  advertisers.
• The Quickest and incredibly profitable way to
  reach your target audience.
• A Rewarding Investment.
• A great place to keep your customers informed,
  develop the brand identity, and broaden the
  reach.
• Facebook isn't just a powerful marketing tool.
  It is flexible, offering a variety of marketing
  options to every kind of business.

3
FACEBOOK MARKETING AIM

• Brand Awareness
• - Establishing an online presence, Brand
  recognition, Gaining more reach, Brand education.
  
• Consideration
• - Customer engagement (post likes, shares,
  comments, messages), leads, video views, app
  installs.
• Conversion
• - Making customers to buy, visit stores, view
  catalogues, or avail CTA, offers, discounts, or
  new arrivals.

4
WHY DO YOU NEED FACEBOOK ADVERTISING?
The Right Message
The Right People
The Right Time
5
1.THE RIGHT PEOPLE

• Targets the exact audience.
• In-depth segmentation of audience.
• Has one of the most powerful targeting tools -
  Facebook pixel.
• can gather massive demographic info about its
  users (controversial feature).
• can track location, age, gender, relationship
  status, education level, workplace, interests,
  income, behaviors, and much more.

6
2.THE RIGHT TIME

• Global coverage.
• Worlds largest social media platform.
• 80 of all the internet users use Facebook.
• Largest user base with 1.5 billion daily active
  users.
• Enormous potential audience.
• On average, people spend 38 minutes per day on
  Facebook.
• Organic marketing is dead.

7
3.THE RIGHT MESSAGE

• Customizable Ad formats.
• Showcase products/services from the best angles
  that best fit your business needs.
• Carousel, collection, slideshow, instant
  experience ads, etc.

8
VIDEO ADS IMAGE ADS
9
DYNAMIC PRODUCT ADS
10
APP ENGAGEMENT ADS
11
POST ENGAGEMENT ADS
12
OTHER ASPECTS
13
4. COST EFFECTIVE

• Facebook ads target the exact the most relevant
  audience, hence, save cost.
• If people are not correctly targeted, your ads
  wont convert.
• Provide real-time results that radio, television
  or print media can not achieve.
• Budget-friendly.
• CPC is lower than other advertising channels.
• Offers a high-reach at a low cost.

14
5.CREATE BRAND IDENTITY AND CUSTOMER ENGAGEMENT

• Make people aware of what you have to offer.
• Increased exposure to new people and markets.
• Build strong and deeper connections with
  customers.
• Word of mouth and referrals.

15
6.FB REMARKETING

• An advertising tactic.
• Shows advertisement to recent website visitors to
  re-engage them.

16
7.MOBILE FACEBOOK

• Mobile is the future of online activities.
• Over 96 of Facebook users access it using
  mobile devices (Statista).
• Facebook app is one of the most-used mobile
  applications today.
• Enables you to advertise to your audience on the
  handy devices they are using on a daily basis.

17
8.INFLUENE ON SEO

• Positive Impact on SEO.
• Social media engagement influences Google
  ranking.
• Likes, shares, comments and reviews mean that
  people are interested in your brand.

18
9. FACEBOOK AUDIENCE INSIGHT

• A tool used to gain information on existing
  customers and custom audiences.
• Monitor how well your audiences interact with
  your brand.
• What do your customers like, where they live,
  their past purchases, device history, etc.
• No need for any third party to track your
  effectiveness.

19
HOW To MEET YOUR ADVERTISING GOALS WITH CANZ
MARKETING??

• Result Oriented Facebook Ads agency in San Diego,
  California, USA.
• Running Facebook campaigns focused on sales and
  conversions.
• Create, optimize, and monitor Facebook Ads.
• A dedicated team with social media specialists.
• Ad strategies that suit your and budget
  business goals
• High ROI.

20
WHY CHOOSE TEAM CANZ MARKETING?

• Planning and Research
• Tracking and Reporting
• Testing and Optimization
• Providing Guaranteed results

21
Thank you