what is content marketing

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What is Content Marketing
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What is content marketing

• You just heard someone mention content
  marketing and you get the feeling that you
  should know what it is already, but youre too
  afraid to ask someone about it. Congratulations,
  this is your message. To reach your target
  audience, content marketing is the process of
  planning, producing, distributing, posting, and
  publishing content. Factors like brand
  recognition, revenue, scope, interactions, and
  loyalty can be improved.

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Importance of content marketing

• Content marketing will support the company with
  the following as wellEducate the representatives
  and prospects on the goods and services you
  provide.
• Increase conversions.
• Building customer-business relationships that
  result in increased loyalty.
• Build a sense of community around your mark.
• Lets look at the different forms of marketing
  for content now.

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Types of Content Marketing
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Social Media Content Marketing

• Its easy to see why so many companies invest
  in social media marketing, with over 3.6 billion
  global social media users. There are a variety of
  sites to work with (e.g. Facebook, Instagram,
  Pinterest, LinkedIn, Snapchat) and a number of
  ways to build and share content (e.g. images,
  live videos, pre-recorded videos, stories) on any
  of them.

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 Infographic Content Marketing

• Infographics present content, data, and
  information in a graphic format that is simple to
  understand. Infographics are a perfect way to
  express the content effectively, with a
  combination of straightforward wording, short
  sentences, and descriptive pictures. They work
  well if you attempt to distill an educational
  and/or complicated subject so that it can be
  understood by all audience members.

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 Blog Content Marketing

•   Blogs are a powerful form of inbound content
  and in terms of their intent and topic, allow for
  a lot of creativity. You can do things with a
  blog, such as promoting other internal and
  external content and blog posts through links,
  adding social sharing buttons, and integrating
  product data.

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Podcast Content Marketing

• It was noticed in a 2020 study that 37 percent of
  U.S. adults had listened to a podcast in the last
  month. Many corporations and media outlets have
  begun to produce and share their own podcasts for
  this purpose. As they can be about any subject of
  choice, podcasts allow for a lot of imagination.
  In addition, you decide on other podcast-related
  variables, such as the rate of episodes, who is
  on the podcast, where the podcast is advertised,
  and how long episodes are.

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Video Content Marketing

• Over 50 percent of customers say they want to see
  videos from the brands in which they communicate,
  according to HubSpot data. In addition, video
  marketing will increase conversions, enhance ROI,
  and help you establish relationships with members
  of the audience. On social media sites, landing
  pages, or on the website of a co-marketer, you
  can choose to share your video content.

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Paid Ad Content Marketing

• Paid advertising will help you reach a wider
  audience and allow you to position yourself in
  all the ways you want to be seen. When combined
  with inbound marketing, paid ads are particularly
  beneficial. You can share paid advertisements in
  many ways, including on social media, landing
  pages, banners, and support content. First, lets
  look at some examples of content marketing that
  are related to those kinds of content marketing
  we just checked

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Content Marketing Examples

• 1. Example of Social Media Content Marketing
• If the page did not say Lush Cosmetics anywhere
  on the profile, consumers will probably still
  know that the profile belongs to Lush. Lush
  Cosmetics Instagram account is on-brand and
  complements the rest of their marketing material.
  The Instagram page shares the product line of
  Lush displays numerous color and fragrance
  choices for the products and shows the different
  ways in which each product can be used. Lush
  feels and looks vibrant and distinctive in its
  profile, and depicts members of its diverse
  customer base.

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2. Example of Infographic Content Marketing

• IBM created an infographic when they launched
  their Cloud marketplace. Their graphics are
  on-brand, well-organized, and simple to read. It
  outlines precisely what theyre doing with their
  cloud marketplace and how it will help customers.
  It also informs audience members how they can
  access and get started using the marketplace.

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3. Example of Blog Content Marketing

• Expedia has a blog called Out There Starts Here
  that posts travel-related details you can take
  part in all over the globe, including hotel
  reviews, great places to visit, and
  travel-related events. To keep readers interested
  and active, Expedia publishes its blog content
  regularly. This involves a wide variety of topics
  relevant to any kind of trip you may think of.
  The blog is on-brand and all posts contribute to
  the aim and mission of the travel technology
  company of acquiring clients and enhancing brand
  recognition. By connecting to their services and
  writing about clients who have had good
  encounters with the business already, they do
  this.

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4. Example of Podcast Content Marketing

• Harvard Business Review (HBR) has a weekly
  podcast called HBR IdeaCast that features
  business and management leaders in the industry.
  You can either sign up to receive hundreds of
  podcasts on a regular basis or pick and choose
  which ones you want to listen to. The podcast is
  on-brand, complementing the majority of the
  content produced by HBRs. It also acts as a great
  way for HBR to communicate with its target
  audience. It increases brand recognition, and
  develop a following through a channel that varies
  from their usual work (e.g. podcast versus HBR
  article) for audience members.

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5. Example of Video Content Marketing

• Many of the video content for Dollar Shave Club
  has gone viral. On-brand, funny, and fun are
  their marketing activities. In reality, on
  YouTube, one of their videos has over 26 million
  views. Dollar Shave Club has experienced
  impressive growth and brand awareness by creating
  a name for themselves through online video
  content.

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6. Example of Paid Ad Content Marketing

• Revolve, an apparel and accessories company uses
  social media advertisements. These ads are paid
  and promoted to reach their target audience when
  checking their news feeds. Some of their goods
  are included in the content ads as well as
  information about their free shipping and return
  policies to push (and eventually transform them
  into paying customers) target audience members to
  their site.

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Conclusion

• You can hit your target audience and increase
  conversions with powerful content marketing. To
  increase sales, increase your brand image and
  reputation, and establish relationships with your
  prospects and consumers, there are many ways to
  market content. And dont forget to use any piece
  of content you produce to extract more value.