Content Marketing

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Content Marketing

• TRAINING INSTITUTE PUNE

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une.in
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Introduction

• In the digital world of the internet, content
  plays a major role. Content marketing is the next
  logical step of taking material that has appeal
  to a market and making it a marketing tool
  itself.
• Content marketing is about providing meaningful
  content. Consumers look for reliable content to
  inform purchasing decisions. So it is must that
  content have value.

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Three types of content

• Content is broken up into three types based on
  its benefit to your target market.
• Useful
• Useful content helps consumers or potential
  clients achieve a goal. When your content
  provides help, that creates a lot of value and
  generates positive feelings for your business and
  its image. People may also come back looking for
  more help in the future, establishing trust,
  loyalty, and authority.

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• Informative
• Informative content creates value through
  education. Here, the aim is to teach a customer
  something interesting or new that may potentially
  have uses in the future, even if it doesn't in
  the present.
• Entertainment
• Entertainment has the highest value of all. set
  out to engage your audience with a compelling
  piece of content.

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• Content Is Advertising

• The most significant advantages of content
  marketing is that can operate many an ad in
  disguise.
• When you make your content the advertising
  itself, it is no longer an interruption to what
  people are searching for, but it is the goal.
• Blogs, articles, podcasts, and videos are all
  better ways to advertise to your customers
  subtly.
• You must work toward creating valuable content
  that will entertain and educate your audience,
  you remain unaffected by things like AdBlock.

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Content Distribution

• Marketing tells you to put your business out
  there on social media and through a website to
  build awareness, you should make sure that your
  content is getting the same spotlight and
  consideration as your products and your marketing
  efforts.
• Create a place where your articles, videos,
  podcasts, and other content can all be easily
  found and Then do a little bit of marketing to
  make sure your ideal customers know about your
  useful library of resources.

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Content Is Changing the Customer Relationship

• Content marketing expands the way a customer
  interacts with a business, going beyond just
  giving that business money or requiring technical
  or customer support.
• Today, content marketing is now viewed as a way
  to create an ongoing relationship with a customer
  beyond making the initial purchase.
• good content on a regular basis extends the
  length and quality of that relationship.

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• Divert Resources to Video

• Video is one of the best ways to get attention
  for content marketing because it is easy for the
  viewer to consume.
• video also combines all three benefits of
  valuable content it is useful and informative
  while also being entertaining.
• When your content strategy is combined with other
  uses for video, such as live video
  broadcastsespecially with social influencersyou
  can quickly establish a relationship with
  customers and maintain it.

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• Social Media is the Best Option for Sharing

• Social media is one of the most important means
  of communication and entertainment for the
  general public. And that means it has now become
  one of the most critical virtual spaces for
  marketing, including content marketing.
• Social media platforms like Facebook, Twitter,
  Instagram, Pinterest and many more are where
  people are digitally today.
• The careful selection of accompanying captions,
  tags, and cover images, and consistent engagement
  with consumers will all provide great results for
  your content marketing campaigns.

Contact Us 8007777243 8007 713737

Email IDinfo_at_traininginst
itutepune.in
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Thankyou Address Office No. 203, Above SUBWAY
Sairam Building, Near Vanaz Company, Paud Road,
Kothrud Pune 411038. Website https//www.training
institutepune.in/
Contact Us 8007777243 8007 713737

Email IDinfo_at_traininginst
itutepune.in