MKT 498 EDU Modern Education--mkt498edu.com

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MKT 498 EDU Modern Education--mkt498edu.com
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Entire Course (New Syllabus)   FOR MORE
CLASSES VISIT www.mkt498edu.com MKT 498 Week 1
Purpose and Value of Integrated Marketing
Communications MKT 498 Week 2 Product and Market
Identification MKT 498 Week 2 Trends in Marketing
Communications MKT 498 Week 3 Competitive and
Segmentation Analysis Presentation
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Final Exam Guide   FOR MORE CLASSES VISIT
www.mkt498edu.com Complete the Final Examination
(50 questions in True/False, Multiple Choice, and
Multiple Select format). Multiple Choice and
Multiple Select Questions 1 The
foundation of an IMC plan includes which of the
following elements? (Check all that apply) 2
A system of partnerships and alliances that a
firm creates to source, augment, and deliver its
offerings is called ________.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Only for Craig final help   FOR MORE
CLASSES VISIT www.mkt498edu.com mkt 498 craig
help
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 DQ 1   FOR MORE CLASSES VISIT
www.mkt498edu.com What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?  
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 DQ 2   FOR MORE CLASSES VISIT
www.mkt498edu.com What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 DQ 3   FOR MORE CLASSES VISIT
www.mkt498edu.com What are the different types
of tools available for businesses to conduct
marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New)   FOR
MORE CLASSES VISIT www.mkt498edu.com MKT 498
Week 1 Individual Assignment Purpose and Value
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper   FOR MORE
CLASSES VISIT www.mkt498edu.com Write a 700- to
1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 1 Purpose and
Value of Integrated Marketing Communications Selec
t a product or service from a company with which
you are familiar. Write a 1,050- to 1,200-word
paper in which you Analyze the purpose and
value of an integrated marketing communications
(IMC) plan.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 1   FOR MORE CLASSES VISIT
www.mkt498edu.com Why is it important to have a
unique competitive advantage (often called a
unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 2   FOR MORE CLASSES VISIT
www.mkt498edu.com What is a target market? How
do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 3   FOR MORE CLASSES VISIT
www.mkt498edu.com How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples. 
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 4   FOR MORE CLASSES VISIT
www.mkt498edu.com What assessment tools might a
business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 5   FOR MORE CLASSES VISIT
www.mkt498edu.com What is the value and purpose
of a marketing positioning statement? How does
the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 DQ 6   FOR MORE CLASSES VISIT
www.mkt498edu.com Why is product life cycle
important? What changes should occur in
advertising, sales, and promotion at the various
stages of the product life cycle? Provide
examples.s
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table   FOR MORE CLASSES VISIT
www.mkt498edu.com Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
with the appropriate information that describes
the tool and that then compares the strengths and
weaknesses of using each tool to create a
marketing strategy.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New)   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 Product and Market
Identification   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 2 Product and
Market Identification Prepare for the Marketing
Communications Plan Executive Summary due in Week
5, by addressing the following Discuss the
product or service each team member wrote about
in their individual Week 1 Purpose and Value of
Integrated Marketing Communications assignment.
Select one of these products or services to use
in the upcoming team assignments.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 2 Trends in Marketing
Communications   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 2 Trends in
Marketing Communications Write a 1,050- to
1,200-word paper in which you Select and
assess three trends in marketing communications.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 Advertising Tools in IMC
Plans   FOR MORE CLASSES VISIT www.mkt498edu.com
MKT 498 Week 3 Advertising Tools in IMC
Plans Write a 1,200- to 1,450-word paper using
the company that you selected for the Week 1
assignment in which you Identify three
advertising tools that the company uses.
Examine each tool and the target market it tries
to reach with the tools.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 3 Competitive and
Segmentation Analysis Presentation Create an 8-
to 10-slide Microsoft PowerPoint presentation
with speaker notes that shows a competitive
advantage analysis in which the following points
are addressed Evaluate the key attributes of
the selected product or service chosen in the
Week 2 Learning Team assignment and discuss which
segmentation variable is addressed by the
attribute.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 DQ 1   FOR MORE CLASSES VISIT
www.mkt498edu.com What are some of the current
trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected? 
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 DQ 2   FOR MORE CLASSES VISIT
www.mkt498edu.com Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 DQ 3   FOR MORE CLASSES VISIT
www.mkt498edu.com What is CPM? Why is CPM
important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 DQ 4   FOR MORE CLASSES VISIT
www.mkt498edu.com Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 DQ 5   FOR MORE CLASSES VISIT
www.mkt498edu.com What is the difference between
quantifiable and non-quantifiable outcomes in
marketing? Provide an example. How do these
outcomes affect the post-evaluation of branding
and positioning strategies with regards to an IMC
plan? How does a marketing plan justify the
non-quantifiable tools in its strategy?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New)   FOR MORE CLASSES
VISIT www.mkt498edu.com MKT 498 week 3
Integrated Marketing Communication Target Market
Paper
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper   FOR MORE CLASSES
VISIT www.mkt498edu.com Select the product or
service from the Integrated Marketing Discussion
in Week Two. Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for
the product or service your team is studying.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper   FOR MORE CLASSES
VISIT www.mkt498edu.com MKT 498 Week 4 Analysis
of Marketing Communication Tools Paper Write a
1,050-word paper in which you include the
following Discuss at least three marketing
communication tools currently used to market the
product or service selected in the Week 2
Learning Team assignment.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 DQ 1   FOR MORE CLASSES VISIT
www.mkt498edu.com What is the relationship
between a target market and selecting a
distribution channel? How do the changes in the
target market affect the design of the
distribution channel? Provide an example.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 DQ 2   FOR MORE CLASSES VISIT
www.mkt498edu.com What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 DQ 3   FOR MORE CLASSES VISIT
www.mkt498edu.com What effect has e-commerce had
on traditional brick-and-mortar business? Provide
at least two examples and explain the effects.
How can a business determine what proportion of
the budget should be allocated for e-commerce?
How has e-commerce globalized the small business?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 DQ 4   FOR MORE CLASSES VISIT
www.mkt498edu.com What is a value-added network?
What are the advantages and disadvantages of
selecting value-added networks? How does the
distribution change with the different stages of
the product life cycle?
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper   FOR MORE CLASSES VISIT
www.mkt498edu.com Use the product or service
that your Learning Team selected in the
Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you
identify one marketing option from each category
below which would be realistic for the product or
service examined. The categories are
advertising, personal selling, public relations,
and promotions. Rank your four marketing options
from 1 to 4, with 1 being the best alternative
and 4 being the least effective alternative, in
your estimation.
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New)   FOR MORE
CLASSES VISIT www.mkt498edu.com MKT 498 Week 4
Integrated Marketing Communication Positioning
Strategies Paper
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New)   FOR MORE CLASSES
VISIT www.mkt498edu.com MKT 498 Week 4 Team
Assignment Marketing Communication Paper
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation   FOR MORE CLASSES VISIT
www.mkt498edu.com Utilize the research from your
Learning Teams Target Market and Competitive
Advantage Analysis in Week Three. Create a
12-slide Microsoft PowerPoint presentation in
which you develop and justify a Marketing
Position Statement for the selected product or
service. Your cover slide will be Slide 1, your
Marketing Position Statement will be Slide 2,
and your references slide will be Slide 12, with
9 intermediate slides providing your
justification for that Marketing Position
Statement. (0.5 point for Marketing Position
Statement)
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New)   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 5 Assignment
Communication Channels Paper
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 5 Digital Communications
Presentation   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 5 Digital
Communications Presentation Research the digital
communications tools used by the company you
chose in Week 1 or Week 3. Prepare a 15- to
20-slide Microsoft PowerPoint presentation with
speakers notes in which you
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MKT 498 EDU Modern Education--mkt498edu.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary   FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 5 Marketing
Communications Plan Executive Summary For your
final Learning Team assignment, complete a
Marketing Communications Plan Executive Summary
(you must know what an Executive Summary is)
using the information from the Learning Team
assignments in Weeks 2-4
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MKT 498 EDU Modern Education--mkt498edu.com