Digital marketing-the contemporary art of marketing

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Digital Marketing - The Contemporary Art Of
Marketing
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Digital marketing refers to the new age marketing
of products and services while using digital
platforms and technologies on the internet,
mobile applications, the advertising displayed on
social media, and many other digital platforms.
Digital marketing has made the lives of the
advertisers and marketers much easier because
targeting the audience through the same is much
easier. 
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Content Marketing 
Content is said to hold great value in the whole
idea of Digital Marketing. Content Marketing
focuses on making and distributing the right
piece of text to the target audience. It aims to
give value, relevancy, and consistency. The final
goal of the content is to get profitable consumer
action. 
Content is said to be part of every digital
marketing activity, be it social media, e-mail,
or SEO. Some of the basic examples of the same
are blogs, articles, infographics, podcasts, etc. 
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Search Engine Optimisation ( SEO) 

• It refers to the process through which the
  professionals work towards getting relevant and
  quality traffic from organic search engines like
  Google and Bing. If the SEO team of a company
  manages to get accurate traffic to the website,
  that particular organisations position on the
  search engine rises, leading to a successful
  digital marketing plan! 

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Social Media Marketing

• The social media marketing refers to the process
  in which social media platforms like Instagram,
  Facebook, Twitter, and more are used to attract
  the traffic of the relevant target audience to
  raise awareness of a particular product or
  service. In this type of digital marketing, one
  can improve the brand name along with increasing
  customer relationships. It is also considered to
  be a platform where the customers can interact
  with and about the brand product or company or
  the organisation!  

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