Getty Images Media Manager Expert digital asset management services

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Getty Images Media ManagerExpert digital asset
management services

• Paul Garrison
• Account Manager
• www.gettyimages.com
• Getty Images creates and distributes the world's
  best and broadest imagery collections, making
  them available in the most accessible and usable
  way -- 24 hours a day, every day. From
  contemporary creative imagery to news, sports,
  entertainment and archival imagery, our products
  are found each day in the full range of
  traditional and digital media worldwide.

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Agenda

• Introduction to Getty Images
• Creative and Editorial sites
• Metadata impact on search
• Overview of Media Manager and clients
• Metadata is the driving force
• Closer look at metadata models
• Review of metasheet
• Questions?

dv1576104, Hans-Peter Merten, Digital Vision
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Creative and Editorial Sites
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Some Existing Media Manager Customers
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Discovery Communications Provide a centralized
RF Image library
Discovery Communications, Inc. is the leading
global real-world media company with operations
in 170 countries and territories reaching 1.4
billion cumulative subscribers. DCIs over 100
networks of distinctive programming represent 28
trusted brands including Discovery Channel, TLC
and Animal Planet. This site has been built to
provide a centrally located library to house
Royalty Free imagery for Discovery
Communications. Total No. of assets - 14,545
Number of RF CDs - 150 Amount of space
used 43GB Production Users in art buying
purchase material from Getty Images which is
automatically uploaded and also manage material
from other suppliers in Media Manager End Users
in creative services, search, browse, and
download material

• Discovery Communications are using the generic
  Media Manager homepage. It was important for them
  that it remained branded so that everybody using
  the library realised that it was supplied by
  Getty Images

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Moët ChandonProvide a central area for
assignment imagery
Moët Chandon is the largest brand and
manufacturer of champagne in the world with its
headquarters in Epernay France and a regional
office in the US This site has been built to
provide a centrally located library to house
photo assignment imagery for Moët Chandon. In
the future, the site will also house selected
Brand Materials, Presentations, and Sales
Elements Production Users in public relations
and in Getty Images Photo Assignments upload,
manage and distribute material End Users in
brand management, search, browse, and download
material
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INGProvide a central area for brand
communication and stock imagery
ING is a global financial services company that
provides a range of banking, insurance and asset
management services in over 50 countries. In its
wholesale banking activities, ING operates
worldwide with a primary focus on the Benelux
countries. In the United States, it provides
retirement services and life insurance. ING
Photo Central is a tool for graphic designers and
ING's agency partners. They are storing the stock
imagery, assignment photography, guidelines,
logos and PowerPoint presentations Production
Users in marketing, creative services and in
Getty Images Photo Assignments upload, manage and
distribute material End Users in design brand
management, search, browse, and download material
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General MotorsDistribute marketing material and
collaborate with partners and agencies

• General Motors Corp, the world's largest vehicle
  manufacturer, employs about 325,000 people
  globally.
• They use Media Manager to store and distribute
  audio, film, picture, Quark and PDF files
  promoting the various GM brands. They provide
  access to external agencies, dealers and
  departments worldwide to ensure the effective
  distribution of marketing and brand collateral
• 145,000 assets 31,000 users under management
• Production Users in marketing, partner,
  agencies upload, manage and distribute material
• End Users in dealerships, sales and design
  search, browse, download and distribute material

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Customer Challenges

• Not being able to keep track of approved images
  and licenses, which leads to
• Unauthorized usage fees
• Duplicate purchasing
• Spending time hunting for images or handling
  image requests
• Hassles sharing files with clients or partners
  via FTP or email
• Fulfillment costs, physically distributing the
  material out to a global customer base.

BF1237-003, Tim Flach / Riser