Back to School

1
Back to School

• Already?

2
Welcome to MAR 3023Live Section OM01Video
Streaming OV88 OV89 OV97
3
Introductions
4
My name is.
Rajagopal R. Echambadi
5
So now my name is.
Raj Echambadi
6
Raj Echambadi

• Ph.D. Marketing
• Area of specialization
• Strategy especially technology management and
  loyalty issues
• Marketing research especially quantitative
• econometric techniques
• Research
• Why do technology firms fail?
• What are the factors affecting survival of firms?

7
More about MEEEEEEEEEE!!!!

• Teaching
• Principles Strategy Measurement Scaling
  Multivariate Methods in Marketing
• Undergraduate, MBA, PMBA, and Ph.D. levels

8
What Will We Cover Today?

• What is marketing?
• Why is marketing important?
• Structure of the Course

9
What is Marketing?

• Shopping at Publix?

10
What is Marketing?

• Sales?

11
What is Marketing?

• Advertising?

12
4 Ps

• Product
• Price
• Distribution (place)
• Communications (promotion)

Using the 4Ps to identify and satisfy the needs
of the Consumers is Marketing. All decisions
involved in keeping and creating Customers.
13
Importance of Marketing

• 40 of all CEOs in high-tech companies in 2003
  started off in Marketing (Fortune 2004)
• Marketing could be a good career
• Marketing could be very important to you in your
  day-to-day lives
• Scholarships / Part-time employment / Job
  prospects / Relationships.
• Can you be a better consumer?

14
Why Study Marketing?

• Could marketing be important to you?

15
Fast Forward to the Future..
Me-too product or Commodity?
Brand?
16
Establish your own micro equivalent of the Nike
swoosh or Coca Cola or Starbucks. Be a
BRAND!!!!
17
How to be a better consumer?

• Want to sell a home?
• Go to a realtor.
• 300,000 K house commission is 6 or 18,000
  equally divided between the sellers agent and
  buyers agentor 9,000.
• Each agent kicks half her share back to the
  agencySo the agents take is 4,500

18
Ten Common Terms in Real-Estate Ads

• Fantastic
• Granite
• Spacious
• State-of-the-Art
• Corian
• Charming
• Maple
• Great Neighborhood
• Gourmet
• !

19
Terms Correlated with Lower Sales Price

• Spacious Is it decrepit or impractical?
• Charming ambiguous
• Fantastic Vague
• Great Neighborhood Is this a bad house in a
  great neighborhood?
• ! Connotes false enthusiasm

Does not have specific attributes worth
mentioning!
20
Terms Correlated with Higher Sales Price

• Granite
• State-of-the-Art
• Corian
• Maple
• Gourmet

Specific straightforward terms work!
21
What if the house could be sold for 310,000 in
ten extra days?

• After the commission, your take is an extra
  9,400
• Her take is 1.5 of the 10K or 150.
• So what do you think will happen?
• On average, homes of the realtors are always on
  the market 10 days more and sell for 10,000
  more.(cite Freakonomics by Stephen Leavitt)

22
About the course!

• 4 credit hours
• 3 hours of lectures (in-class component) 1 hour
  of online component each week

23
Class website

• The class website can be found at the following
  website
• http//www.bus.ucf.edu/echambadi/mar3023
• I have provided links from this web site. The
  syllabi are posted here.

24
General Info

• Instructor Raj Echambadi
• Office Orlando campus, BA2 308R
• Office hours T / W 100 230 p.m.
• Course web site http//www.bus.ucf.edu/echambadi
  /mar3023
• My presentation slides will also be available in
  the class web site at least 2 days before the
  class session.
• Use course mail within WebCt for E-mail purposes.

25
Three TAs

• Three Ph.D. students, Vishal Bindroo, Sangwon
  Lee, and Zach Johnson will be the TAs for the
  course.
• They are all located in the 3rd floor of BA2.
• Email ucfmar3023_at_gmail.com
• Office hours real and virtual.
• Details of office numbers and phone numbers from
  the syllabus.

26
What do the TAs look like?
27
So what is a Video Streaming course?

• Live lecture delivery at the Orlando main campus,
  MW 1030 1145 a.m.
• These sessions are recorded and broadcast to
  three video streaming sections Main campus
  (1075), Osceola (27), and Ocala (14).

28
So what is a Video Streaming course?

• No set times / dates for the video streaming
  students.
• Lecture Videos can be watched at
  www.bus.ucf.edu/video. Links on webct provided as
  well.
• Video streaming students MUST come to the campus
  (they are registered at) to take the tests.

29
What about a syllabus?

• Available on the course web site at
• http//www.bus.ucf.edu/echambadi/mar3023
• All students are required to read it.
• In order to ensure that you are familiar with the
  course policies and requirements as stated in the
  syllabus, there will be a Syllabus quiz (worth 10
  points)
• You will have two attempts to take this quiz. The
  syllabus quiz will open on 27th August and will
  close on 7th September at midnight.

30
Required Text

• A marketing department committee has worked with
  Thomson publishing to get you a completely
  digital, inexpensive solution to your textbook
  needs.
• Custom Edition of Marketing, Lamb, Hair and
  McDaniel
• Articles from the popular press that are housed
  in webct.
• Thompson Now publishers portal You need an
  access code for this. Thompson Now has a version
  of the ebook as well.

31
Two options to buy the book and access code

• Option 1 Loose leaf version of the book Access
  code to Thompson Now
• Option 2 Only the access code to Thompson Now.
• http//ucfmar.ichapterssites.com
• Link provided in the class web site.

32
Grading Components
33
Exams

• 3 exams in the course
• Exams 1 and 2 during regular semester and Exam 3
  will be held in the finals week
• Exam 1 worth 240 points
• Exam 2 worth 280 points
• Exam 3 worth 320 points

34
(i) Exams

• Multiple Choice Format
• 50-60 questions on Exams 1 , 2, 3
• Timed test 75 mins for each exam
• Administered via webct and must be taken in the
  testing lab. See syllabus for policies.
• Must take the exam at the testing labs in the
  campus you are registered at.

35
Testing for Main Campus Students

• Because of the large numbers, the live section in
  the main campus (OM01) and the video streaming
  (OV97) classes will take the exams over four
  days.
• Details are provided in the syllabus.

36
Testing for Osceola and Ocala Regional Campus
Video Streaming Students

• Exam 1 will be on Sep 19th
• Exam 2 will be on Oct 24th
• Exam 3 will be on Dec 5th
• Ill let you know in a couple of days about the
  exact times.

37
Optional Make-up Exam

• No-excuse needed"
• If you miss either Exam 1 or Exam 2, you can take
  a make-up exam. You can only miss ONE exam
  though.
• For OM01 and OV97, the make-up exam dates are Nov
  29th and Nov 30th.
• For OV88 and OV89, the makeup exam date is Nov
  29th. Exact times will be announced later.

38
Optional Make-up Exam

• You cannot make up a bad grade in an exam.
• You may make-up ONLY one missed exam.
• Same format, same content, same number of
  questions but different questions.
• There is NO curve on the make-up exam.

39
Exam Grading Policy

• Grading will be done by the webct system.
• I will look at the descriptive statistics of the
  exam and make a decision on the curve. The
  results (including the curve, if any) will be
  posted within 72 hours.
• Please feel free to come by during office hours
  and look at your answers.
• You will also have online office hours.
• Questions about any exam must be raised PRIOR to
  next exam.

40
(ii) Chapter Quizzes
41
Chapter Quizzes

• Logic for these chapter quizzes?
• 9 online quizzes on Thompson Now.
• Best seven (7) would be used in the final
  computation.
• Worth 70 points.
• The chapter quiz schedule is provided in the
  syllabus.
• Each quiz has 10 questions 30 minutes per
  attempt.
• Randomized.
• 2 (TWO) attempts per quiz.

42
(iii) What does the online component entail?

• The objective of the online component for this
  course is to have students realize the real world
  applications of marketing concepts as they apply
  to contemporary companies.
• Hopefully, this online component would translate
  this practical knowledge into better marketing
  decision making for you.

43
Online Component Quizzes

• We have divided the online component into eight
  key modules.
• Each module will have eight articles each that
  highlight certain KEY concepts. So you will have
  to read 64 articles from the popular press.
• You will have to take EIGHT (8) online component
  quizzes. Worth 80 points or 8 of grade. The
  schedule is given in the syllabus.
• Two attempts 30 minutes per quiz open book and
  open notes.

44
Important Note

• There are three expiration dates for Chapter
  quizzes and Online component quizzes.
• Chapter Quizzes 1 3 Online component quizzes 1
  2 expire on the midnight on Sep 21st
• Chapter Quizzes 4 6 Online component quizzes
  3-5 expire on the midnight on Oct 26th
• Chapter Quizzes 7 9 Online component quizzes 6
  8 expire on the midnight on Dec 7th

45
Grade Components

• Exam 1.... 240 points
• Exam 2 280 points
• Exam 3.... 320 points
• Best 7 of 9 Chapter quizzes _at_ 10 pts each
  ... 70 points
• 8 Online component quizzes _at_ 10 points each
  ... 80 points
• Syllabus quiz 10 points
• Total 1000 points

46
Final Grades

• We will NOT round grades.
• A 900 1000
• A- 875-899.99
• B 850-874.99
• B 800-849.99
• B- 775-899.99
• C 750-774.99
• C 700-749.99
• C- 675-699.99

47
Final Grades

• We will NOT round grades.
• D 650-674.99
• D 600-649.99
• D- 575-599.99
• F Less than 575

48
How to get a good grade in this class?

• Marketing is not an easy subject.
• It is not rocket science either.
• Efforts will fetch you the desired results.
• Applied questions versus definitional questions.
• Material gets harder as we go along.
• In my classes, regular attendance is always
  correlated with good performance.
• Take good notes -- make note of my examples /
  audio visuals / videos.
• Ask questions in class (or outside) if youre
  unsure about the material. Were here to help.

49
Can I make over and above 1000 points?

• Yes, through participation in surveys.
• At least 20 points this semester.
• Knowledge generation through academic research.
  Notion of subject pools.
• Why is it important for students to participate?
• The value of UCF degree goes up
• You learn about research processes.
• Missed survey(s) cannot be made up.

50
Grading Summary

• Make sure to get the grade you require
• Graduation
• Probation/Suspension
• Job Offers
• Student Visa
• Scholarships

51
Is Attendance mandatory?

• Nope.
• However, it is in your best interests to attend
  my classes.
• Material in exams WILL closely follow my
  lectures.
• Remember, this is not a self-paced course. You
  control your own destiny.

52
Civility in (and outside) the Classroom

• Unacceptable Behaviors include
• Excessive talking.
• Consistently late or leave early.
• Pagers cell phones, and using other devices
  with sound.
• Sleeping, Reading, Working on other class work.
• Unprofessional Email.
• http//www.bus.ucf.edu/pages/cgi-bin/directory/eng
  ine.pl?idrechambadi

53
Teaching Philosophy

• I take my job very seriously!
• I think of myself as a coach. Ill aim to
  facilitate your learning. Hopefully, you will
  learn how to do marketing?
• Bring an outside perspective to the subject
  instead of just rehashing material.
• Slides may not contain all the material.

54
What are your responsibilities?

• Mass-section can be a tough class for students.
• Video streaming campuses can feel isolated.
• Dont feel anonymous. Ask for help. Were here to
  see you succeed.
• It takes a lot of self-motivation and discipline.
  
• Be prepared when you come to class.
• Dont procrastinate.

55
Good luck in the semester!

• Will see you next class!