MKT 438 Effective Communication / snaptutorial.com

1
MKT 438 Effective Communication / snaptutorial.com
2
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Entire Course   For more classes
visits www.snaptutorial.com   MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3
3
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Final Exam Guide   For more classes
visits www.snaptutorial.com   Complete the Final
Examination.   1.         The objective of public
relations is to sell   2.         The R-A-C-E
approach to defining public relations includes
the following components  
4
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 1 DQ 1   For more classes
visits www.snaptutorial.com   Should a company be
concerned with public opinion? Why or why not?
5
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com   Which PR
communication tool do you feel is the most
effective? Why?
6
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 1 DQ 3   For more classes
visits www.snaptutorial.com   What role does PR
play in your organization? Explain your answer.
7
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper   For more classes
visits www.snaptutorial.com   Resources Universi
ty Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three
8
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 1 The Role of Public Relations   For
more classes visits www.snaptutorial.com   MKT
438 Week 1 The Role of Public Relations Select a
company, business, or non-profit organization and
provide an example about how public relations
(PR) principles apply.
9
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 DQ 1   For more classes
visits www.snaptutorial.com   What are some
positive and negative aspects of publicity?
10
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 DQ 2   For more classes
visits www.snaptutorial.com   At what stage of
the PR campaign should evaluation occur? Explain
your answer.  What are three types of evaluation
techniques used in PR? What are examples of each?
 
11
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 DQ 3   For more classes
visits www.snaptutorial.com       How would PR
research impact a PR team?  Give an example.
12
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers)   For more
classes visits www.snaptutorial.com   This
Tutorial contains 2 Papers   MKT 438 WEEK 2
Public Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet
13
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 Internal Public Relations   For
more classes visits www.snaptutorial.com   MKT
438 Week 2 Internal Public Relations Resource
The Practice of Public Relations, Ch. 11
14
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines)   For more
classes visits www.snaptutorial.com   Part I
Public Relations Campaign MKT 438 WEEK
2 Resources The Practice of Public
Relations textbook, University Library,
Internet. Select a PR scenario from the following
list  An organization wants to position itself
as a leader in embracing diversity in the
workplace
15
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 DQ 1   For more classes
visits www.snaptutorial.com       What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
16
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 DQ 2   For more classes
visits www.snaptutorial.com       What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
17
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 DQ 3   For more classes
visits www.snaptutorial.com       How critical is
the internal communications process in PR?
Explain.
18
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft)   For more classes
visits www.snaptutorial.com   MKT 438 Week 3 How
Organizations Proactively Approach and Respond to
Social Responsibility/Sustainability Select an
organization that has a known interest in social
responsibility and/or sustainability. Write a
1,050- to 1,400-word paper that addresses the
following questions
19
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks)   For more classes
visits www.snaptutorial.com   MKT 438 Week 4 The
Tactical Plan for the Public Relations Campaign
Paper Resource The Practice of Public Relations,
Ch. 9 and Ch. 15 Last weeks assignment dealt
with strategic approaches in public relations.
20
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers)   For more classes
visits www.snaptutorial.com   This Tutorial
contains 2 Papers   MKT 438 WEEK 3 Organizational
and Societal Functions of Public Relations
Paper  
21
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service   For more classes
visits www.snaptutorial.com   MKT 438 Week 3
Phase 1 Public Relations Campaign for a New
Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4.
22
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta
Airlines)   For more classes visits www.snaptutori
al.com   MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies
23
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation   For more
classes visits www.snaptutorial.com   MKT 438
Week 4 Approach to Crisis Management Defending
an Organizations Reputation Resource The
Practice of Public Relations, Ch. 3, Ch. 5, Ch.
6, Ch. 13, and Ch. 17 Select one of the following
case studies to read and do research on from The
Practice of Public Relations
24
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 DQ 1   For more classes
visits www.snaptutorial.com       Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
25
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 DQ 2   For more classes
visits www.snaptutorial.com       What potential
effects can a crisis have on an organization?
Explain your answer.
26
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 DQ 3   For more classes
visits www.snaptutorial.com         Read the case
on the Exxon Valdex.  What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
27
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis   For more
classes visits www.snaptutorial.com         Resour
ce The Practice of Public Relations Select one
of the following case studies located in The
Practice of
28
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)   For
more classes visits www.snaptutorial.com   MKT
438 Week 4 Individual Assignment Public Relation
Case Study ( McDonalds) (2 Papers)
29
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper   For more classes
visits www.snaptutorial.com   MKT 438 Week 4 The
Tactical Plan for the Public Relations Campaign
Paper Resource The Practice of Public Relations,
Ch. 9 and Ch. 15 Last weeks assignment dealt
with strategic approaches in public relations. 
30
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation   For more
classes visits www.snaptutorial.com   MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Presentation Develop an 8- to 10-slide
presentation (Microsoft PowerPoint or Prezi)
with speaker notes that outlines the tactical
elements of your campaign using all of the
information that you researched for your paper.
31
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 DQ 1   For more classes
visits www.snaptutorial.com         How
has technology impacted the dissemination of
information to global publics?
32
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 DQ 2   For more classes
visits www.snaptutorial.com         How can the
power of PR influence and change your point of
view? Is this ethical?
33
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 DQ 3   For more classes
visits www.snaptutorial.com         How has
globalization, technology, and diversity affected
PR in the past five years? 
34
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary     For more
classes visits www.snaptutorial.com Resources the
simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions
35
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media in
PR   For more classes visits www.snaptutorial.com
  MKT 438 Week 5 Role and Impact of Social Media
in PR Resource The Practice of Public Relations,
Ch. 10 Review the Case Dont Mess with the Queen
of Social Media on page 221 in The Practice of
Public Relations,
36
MKT 438 Effective Communication / snaptutorial.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines)   For more
classes visits www.snaptutorial.com   Resources T
he Practice of Public Relations, textbook,
University Library, Internet Part I  Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign 
37
MKT 438 Effective Communication / snaptutorial.com