Title: MKT 438 course Teaching Resources/snaptutorial.com
1MKT 438 course Teaching Resources/snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign Overview Paper MKT 438
Week 2 DQ 1
3MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components
4MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
5MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
6MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your answer.
7MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources Universi
ty Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of
8MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity
9MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of
the PR campaign should evaluation occur? Explain
your answer. What are three types of evaluation
techniques used in PR? What are examples of each?
10MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR
research impact a PR team? Give an example.
11MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet, and the
Virtual Organizations can be found on the student
website
12MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
13MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
14MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is
the internal communications process in PR?
Explain.
15MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet Select an organization
with which you are familiar, and identify
an issue within that organization that would
16MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper For more classes
visits www.snaptutorial.com Resources Unive
rsity Library, Internet Write a 1,250- to
2,000-word paper in which you recommend strategies
to build media relations and generate publicity
for the
17MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it
important to integrate anticipated crisis resp
18MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
19MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com Read the case
on the Exxon Valdex. What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
20MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com Resour
ce The Practice of Public Relations Select one
of the following case studies located in The
Practice
21MKT 438 course Teaching Resources/snaptutorial.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation For more
classes visits www.snaptutorial.com Resour
ces University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illus
22MKT 438 course Teaching Resources/snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com