MKT 438 Course Success Begins / snaptutorial.com

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MKT 438 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign Overview Paper MKT 438
Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ
3 MKT 438 Week 3 Individual Assignment Functions
of Public Relation Paper
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination.   1.         The objective of public
relations is to sell   2.         The R-A-C-E
approach to defining public relations includes
the following components   3.         The job of
public relations professional is very much that
of an interpreter, where he interprets   4.    
     Which of the following trends contributed to
the evolution of public relations in the United
States?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your answer.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of the
PR campaign should evaluation occur? Explain your
answer.  What are three types of evaluation
techniques used in PR? What are examples of each?
   
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR research
impact a PR team?  Give an example.  
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper For more classes
visits www.snaptutorial.com Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website Select a PR
scenario from the following list An organization
is planning to introduce a new product or service
in another country. An organization wants to
position itself as a leader in embracing diversity
in the workplace. An organization is
experiencing security issues associated
with operating on the Internet. An organization
is moving one of its manufacturing facilities
to another country to maximize labor cost
reductions.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is the
internal communications process in PR? Explain.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper For more classes
visits www.snaptutorial.com Resources University
Library, Internet Select an organization with
which you are familiar, and identify an issue
within that organization that would have both
organizational and societal implications. Write a
1,050- to 1,400-word paper in which you complete
the following Explain the organizational and
societal functions of PR. Identify an issue
within that organization that would have
both organizational and societal implications.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper For more classes
visits www.snaptutorial.com Resources University
Library, Internet Write a 1,250- to 2,000-word
paper in which you recommend strategies to build
media relations and generate publicity for
the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper List objectives for the PR
Campaign. Identify the organizations
publics. Identify the risks in the strategy.
Write a media release and create a media
distribution list for themedia release.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it important
to integrate anticipated crisis responses in an
organization's proactive PR planning?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com   Read the case on
the Exxon Valdex.  What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?  
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com   Resource Th
e Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty The Tylenol Murders, Ch.
2 Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case
study analysis in which youevaluate the
effectiveness of communication between
an organization and its publics.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation For more
classes visits www.snaptutorial.com Resources Uni
versity Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illustrating the work completed on your PR
Campaign up to this point.
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com   How
has technology impacted the dissemination of
information to global publics?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com     How can the power
of PR influence and change your point of view? Is
this ethical?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com How has
globalization, technology, and diversity affected
PR in the past five years? 
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com Resources the
simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean? What feedback
mechanism would you develop in this situation?
What is an ineffectual way of deploying this
plan? Provide some examples of what not to do in
this situation. When do you need a proactive
crisis management plan?
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MKT 438 Course Success Begins / snaptutorial.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) For more
classes visits www.snaptutorial.com Resources Uni
versity Library, Internet Prepare 15 to 17
Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following elements in your PR Campaign An
executive summary
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MKT 438 Course Success Begins / snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com