MKT 438 Possible is Everything/snaptutorial.com

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MKT 438 Possible is Everything/snaptutorial.com
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT
438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment
Public Relations Campaign
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your answer.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 1 The Role of Public Relations For
more classes visits www.snaptutorial.com MKT
438 Week 1 The Role of Public Relations Select a
company, business, or non-profit organization and
provide an example about how public relations
(PR) principles apply.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of
the PR campaign should evaluation occur? Explain
your answer. What are three types of evaluation
techniques used in PR? What are examples of each?

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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR
research impact a PR team? Give an example.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
classes visits www.snaptutorial.com This
Tutorial contains 2 Papers MKT 438 WEEK 2
Public Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet After reading the case study BPs Loose
Lips Sink Credibility Ship (Chapter 1), please
answer the following questions in a Word
document.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 Internal Public Relations For
more classes visits www.snaptutorial.com MKT
438 Week 2 Internal Public Relations Resource
The Practice of Public Relations, Ch. 11 Read the
Sony Shoots the Messenger Case Study on page
242 in The Practice of Public Relations, Ch. 11.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
classes visits www.snaptutorial.com Part I
Public Relations Campaign MKT 438 WEEK
2 Resources The Practice of Public Relations
textbook, University Library, Internet. Select a
PR scenario from the following list An
organization wants to position itself as a leader
in embracing diversity in the workplace An
organization is experiencing security issues
associated with operating on the Internet
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is
the internal communications process in PR?
Explain.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft) For more classes
visits www.snaptutorial.com MKT 438 Week 3 How
Organizations Proactively Approach and Respond to
Social Responsibility/Sustainability Select an
organization that has a known interest in social
responsibility and/or sustainability. Write a
1,050- to 1,400-word paper that addresses the
following questions Why did you select this
organization?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks) For more classes
visits www.snaptutorial.com MKT 438 Week 4 The
Tactical Plan for the Public Relations Campaign
Paper Resource The Practice of Public Relations,
Ch. 9 and Ch. 15 Last weeks assignment dealt
with strategic approaches in public relations.
This weeks assignment deals with tactical
campaign approaches. You will develop an
implementation plan to execute on the strategy
that you have developed for your campaign. Select
up to six PR tools you will use to promote your
clients product or service.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more classes
visits www.snaptutorial.com This Tutorial
contains 2 Papers MKT 438 WEEK 3 Organizational
and Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational (intern
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service For more classes
visits www.snaptutorial.com MKT 438 Week 3
Phase 1 Public Relations Campaign for a New
Product or Service Note This Learning Team
assignment has two components. You will be
completing the first part in Week 3 and the
second part in Week 4. Your public relations firm
has been selected to develop a promotional
campaign for an industry that is launching a new
product (or service).
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more classes visits www.snaptutorial.com
MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity for the
organization selected in Learning Team Meeting
One. Address the following in your Strategy
Paper List objectives for the Public Relations
Campaign.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation For more
classes visits www.snaptutorial.com MKT 438
Week 4 Approach to Crisis Management Defending
an Organizations Reputation Resource The
Practice of Public Relations, Ch. 3, Ch. 5, Ch.
6, Ch. 13, and Ch. 17 Select one of the following
case studies to read and do research on from The
Practice of Public Relations
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com Read the case on
the Exxon Valdex. What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com Resource
The Practice of Public Relations Select one of
the following case studies located in The
Practice of Public Relations or a case study
assigned or approved by faculty The Tylenol
Murders, Ch. 2 Exxon Corporations Bad Good
Friday, Ch. 5
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more classes visits www.snaptutorial.com MKT
438 Week 4 Individual Assignment Public Relation
Case Study ( McDonalds) (2 Papers)
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper For more classes
visits www.snaptutorial.com MKT 438 Week 4 The
Tactical Plan for the Public Relations Campaign
Paper Resource The Practice of Public Relations,
Ch. 9 and Ch. 15 Last weeks assignment dealt
with strategic approaches in public relations.
This weeks assignment deals with tactical
campaign approaches. You will develop an
implementation plan to execute on the strategy
that you have developed for your campaign. Select
up to six PR tools you will use to promote your
clients product or service.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation For more
classes visits www.snaptutorial.com MKT 438
Week 4 The Tactical Plan for the Public Relations
Campaign Presentation Develop an 8- to 10-slide
presentation (Microsoft PowerPoint or Prezi)
with speaker notes that outlines the tactical
elements of your campaign using al
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com How has
technology impacted the dissemination of
information to global publics?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com How can the
power of PR influence and change your point of
view? Is this ethical?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com How has
globalization, technology, and diversity affected
PR in the past five years?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com Resources
the simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean?
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media in
PR For more classes visits www.snaptutorial.com
MKT 438 Week 5 Role and Impact of Social Media
in PR Resource The Practice of Public Relations,
Ch. 10 Review the Case Dont Mess with the Queen
of Social Media on page 221 in The Practice of
Public Relations, Ch. 10, and use the questions
at the end of the chapter as a basis of your
discussion.
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MKT 438 Possible is Everything/snaptutorial.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) For more
classes visits www.snaptutorial.com Resources
The Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign An analysis of the relationship
between the Public Relations Campaign and
marketing within the integrated marketing
communications program of the organization A
crisis management planIdentify a potential
crisis related to the public relations campaign
and outline a plan to address the crisis. Include
a proactive plan and a plan if it is necessary to
react to a crisis. An analysis of the impact of
technology and globalization on the
implementation of the plan.
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MKT 438 Possible is Everything/snaptutorial.com