Why Photograph Printing is Still Relevant

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Why Photograph Printing is Still Relevant
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If youre in the printing business, you mustve
come across the paradox of digitization. That it
solves problems that didnt need solving.
Photography is largely affected by this
phenomenon. With the advent of camera phones,
photography is accessible to everyone. And apps
like Instagram and Snapchat have made it easier
than ever to share these photographs. Yet
somehow, their emotional value has diminished.
The younger generation is preoccupied with social
acceptance in the forms of likes and
shares. The elder millennials must be able to
imagine sitting in a blanket on a cold night,
sipping hot chocolate and smiling at old
photographs. What a beautiful experience it is to
relive those special moments. And that experience
is what youre offering to your clients, not just
a bound volume of prints.
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However, this isnt the experience the coming
generation is familiar with. Therefore, it may
not appeal to them in the same way. But they
will, as well, accept this product if its
adapted to suit their preferences. So there may
be a way to address the situation. And that is,
paradoxically, through technology. You can let
them digitally edit and order prints for their
photographs by using an online photo album design
tool. This gives them the flexibility and control
that theyre accustomed to while maintaining the
design and form of a photo album. You are
already printing photo albums for wedding
photographs. Some of you may also be printing
portfolios and catalogs. Millennials, however,
form a large market that is still untapped. And
it is important that you inculcate, in them, the
practice of having their photographs
printed. Its important because your competitors
still havent figured out how to cater to this
particular market segment. And, as mentioned
earlier, there is a vast scope for expansion
here.
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That being said, we must identify the key
elements that go into building a successful album
print shop. It will help us define the roadmap
and milestones for this particular industry. Get
the first mover advantage by starting now. There
are several steps to bank on this opportunity, as
discussed below Step 1 Define the Use
Cases The first thing you need to figure out is
the number of ways the customers can use the
product. This understanding is necessary to be
able to draft an effective marketing plan.
Several common examples are gift items,
memorabilia, and yearbooks. You must be aware of
these use cases in order to choose a Photo Album
Design Software that suits your needs. For
example, youll need to have a quote manager
feature if youre planning to print yearbooks
thatll require text overlays.
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Step 2 Highlight the Value You must highlight
the sentimental value that photo albums have,
along with other aspects that have a deeper
thought and meaning behind them. These are the
pillars that all your marketing material is going
to be based on. They may or may not be directly
based on the use cases. For example, holding a
physical copy of a photograph gives you a sense
of permanence which is independent of the use
case. Similarly, the sense of belonging and
coherence you get from a yearbook is particular
to the use case. Step 3 The USP
Customizability This is the factor that defines
your product and differentiates it from those of
your competitors. This is an important
contributor to the success of your business. In
this case, the USP is customizability. Your Photo
Album Design Software will determine the extent
of customizability.
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By letting the customers design their own photo
albums, you eliminate the hassle and cost of
working with a designer. At the same time, it is
important that you offer templates so that it
isnt overwhelming for the customer. Step 4
Storefront Next, youre going to need a
storefront. You can set it up on various
e-commerce platforms such as WooCommerce,
Magento, Shopify, etc. or purchase a web-to-print
storefront. Again, it is necessary that your
Online Photo Album Design Tool is platform
independent so that you can use the platform of
your choice without worrying about
compatibility. The storefront must be compatible
with mobile because your customers are more
likely to view them on their cellular devices. It
is an added advantage if the storefront is
mobile-first.
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Step 5 Marketing Now that you have your store
set up, it is time to market it. Weve made
several points above about the type of marketing
material youre going to need. You should ideally
have content and marketing strategies planned out
and documented. Have as much visual element as
possible. This is especially important since you
are a printing service and most of your work will
be visual. Step 6 Aim for Recurring
Customers Its great when a customer makes a
purchase. But your work doesnt stop there. You
should count your efforts successful only when
the customer becomes a repeat buyer. This is only
possible when you deliver your best, every step
of the way.
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It is worth the extra effort because thats
whats going to set you apart and turn the
customers into your evangelists. A satisfied
customer is the best marketer. To put it in a
nutshell, people invest their emotions in
photographs. A photo album is a portal to some of
our fondest memories. It will be a great
achievement to bring photograph prints back
because they are an expression and experience of
humanity. We might as well be the sum of our
memories. Thus, it is possible to turn this
opportunity into a business. And that is
achievable by our product, Brush Your Ideas. But
thats not all youre offering. It has a hidden
social impact as well. It can help a lost
generation grow roots. Consider it good karma. It
always pays back in some form. To know more about
this product, book a live demo now!
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