CGD 218 PAPERS Learn by Doing/cgd218papers.com

1
CGD 218 PAPERS Learn by
Doing/cgd218papers.com
2
CGD 218 PAPERS Learn by Doing

• CGD 218 Entire Course
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
• CGD 218 Week 1 Journal The Evolution of Media
• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
• CGD 218 Week 2 Assignment Final Project - Step
  Two
• CGD 218 Week 2 DQ 1 Typography in Business
• CGD 218 Week 2 DQ 2 Bauhaus Manifesto
• CGD 218 Week 3 Assignment Using Photographs from
  the Web
• CGD 218 Week 3 Journal Visual Communication
  Today
• CGD 218 Week 3 DQ 1 Photography and Composition
• CGD 218 Week 3 DQ 2 Motion Pictures

3
CGD 218 PAPERS
Learn by Doing

• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Why is Visual Literacy Important
•  
• Watch Brian Kennedys TedTalk Brian Kennedy
  Visual Literacy and Why We Need It
  (http//www.youtube.com/watch?vOefLEpds5Is), and
  address the following questions
• Compare and contrast Kennedys definition of
  visual literacy with the textbooks definition.
  Explain how visual literacy can be considered a
  universal language. Examine how visual literacy
  can impact communication and global understanding.

4
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 1 DQ 1 Using Visuals to Communicate
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Using Visuals to Communicate
• Regardless of where you work or what your career
  is, learning how to communicate effectively and
  professionally is important if you want to
  succeed. Further, learning how to successfully
  utilize visual media in your communication can
  dramatically enhance the effectiveness of your
  message.

5
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 1 Journal The Evolution of Media
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• The Evolution of Media
•  Over the past several decades, communication
  media have evolved significantly. In addition to
  communicating messages through books, newspapers,
  and magazines, we now have the ability to
  communicate through blogs, websites, and social
  media like Facebook, Twitter, and YouTube. Now,
  more than ever, the average person is capable of
  creating and distributing professional-looking
  visual communication. This supports what your
  textbook identifies as perhaps the most
  significant change these new technologies are
  forcing journalists, advertisers, PR
  professionals, and entertainment executives to
  relinquish their role as gatekeepers of
  information (P.21-22).

6
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 2 Assignment Final Project - Step
  Two
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Final Project- Step Two
• Your outline should include the following
  elements
• A description of your message, and the desired
  results A description of the intended audience
  for your message A description of the typography
  you plan to use in your message (e.g., this might
  include the font or typeface you plan to use, the
  tone you want the type to achieve, etc.) An
  explanation of how you plan to utilize visuals to
  support your message The platform/medium you plan
  to use to communicate your message (e.g., Word
  document, PowerPoint presentation, Web
  application, etc.) An explanation for why you
  selected the platform/medium you did

7
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 2 DQ 1 Typography in Business
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Oftentimes, we cant avoid using words to
  communicate messages. And sometimes, were even
  limited with the visuals we can include. So, how
  can we make our messages as clear and
  aesthetically pleasing as possible? Incorporating
  typography can assist us in this especially in
  the business setting. Take a look at the
  following documents and examine how strategic use
  of typography and white space has affected the
  second document.

8
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 2 DQ 2 Bauhaus Manifesto
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Your textbook describes design in light of the
  Bauhaus manifesto.
• According to the Bauhaus Design History
  (http//designhistory.org/Bauhaus3.html), what
  was so new about the Bauhaus modern art school
  was its attempt to integrate the artist and the
  craftsman, to bridge the gap between art and
  industry. It goes on to explain that mass
  production was the god, and the machine aesthetic
  demanded reduction to essentials, an excision of
  the sentimental choices and visual distractions
  that cluttered human lives.

9
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 3 Assignment Using Photographs from
  the Web
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
• Using Photographs from the Web
•  
• Today more than ever, photographs and other
  visual media are at our fingertips. Whether its
  through Google Images or Flickr, we have endless
  visual media available for us to use. Or, do we?
•  
• Watch the video Copyright Basics
  (http//youtu.be/Uiq42O6rhW4). Then, in a 2- to
  3-page paper, examine the benefits and challenges
  associated with having so many visuals available
  to us today. Describe the possible ethical and
  legal implications of using these photos, and
  explain how these issues can be avoided.

10
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 3 DQ 1 Photography and Composition
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Photography and Composition
• When considering magazines like National
  Geographic, or social media like Pinterest, it
  becomes evident that photography plays an
  instrumental role in visual communication.
  However, creating an impactful photograph is not
  always easy.
•  
• Your textbook explains the importance of design
  and composition in successful photography. For
  this discussion, locate a photograph (either on
  the Web or in print) that strategically uses at
  least three elements of design (e.g., balance,
  color, asymmetry, etc.). Then, paste a link to
  the photograph (or, if it is in print, upload a
  scanned copy to the discussion forum or the web),
  and explain which elements are utilized, and how
  they affect the overall impact and message of the
  photograph.

11
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 3 DQ 2 Motion Pictures
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
• Watch at least three of the documentary trailers,
  below
•  Documentary Trailers
• Food, Inc. (Trailer) (http//www.imdb.com/title/tt
  1286537/) Inside Job (Trailer) (http//www.imdb.co
  m/title/tt1645089/) Marley (Trailer)
  (http//www.imdb.com/title/tt1183919/) Planet
  Earth (Trailer) (http//www.imdb.com/title/tt16450
  89/) Waste Land (Trailer) (http//www.imdb.com/tit
  le/tt1268204/) Based on the trailer, what do you
  think the intended message of the documentary is?
  What are motion pictures able to do that photos
  and still images cannot, and how does that impact
  the message being communicated?

12
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 3 Journal Visual Communication Today
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Visual Communication Today
•  
• Visual communication is just about everywhere we
  look. Reflect on the visuals youve seen in your
  daily life over the past couple weeks, and the
  messages theyve communicated (e.g., TV
  commercials, billboards, magazine ads, web ads,
  websites, product packaging, photographs, etc.).
  Do any stand out in your mind? If so, why do you
  think they were so effective in getting your
  attention? Are there any trends you are noticing
  specifically in todays media?

13
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 4 Assignment Final Project Step
  Three
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Final Project- Step Three
•  
• You should now have a strong outline for the
  message you plan to communicate in your final
  project, as well as a good idea of how you want
  to incorporate visuals. This week, locate at
  least five possible visuals that you might
  utilize for your final project (e.g.,
  photographs, drawings, video clips, screenshots,
  etc.), and add them to your existing project
  draft. Be sure to reference any visuals that you
  did not create. Then, 1-2 pages, explain why you
  selected the visuals you did, how they support
  your intended message, and what reaction or
  results you hope to gain from the use of these
  visuals.

14
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 4 DQ 1 Brand Identity
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Brand Identity
• As stated in your textbook, branding is equated
  with everything from creative strategy to
  logotype design. It is said to exist through
  sophisticated color palettes, product packaging
  and service trademarks. Some marketers insist
  that branding is corporate image. Others align it
  with cohesive marketing communications,
  positioning, slogans or taglines.
• Guided Response Respond to at least two of your
  peers with an evaluation of their selected
  companys brand identity, as conveyed through the
  mood board. Do you agree with your peers
  interpretation of the companys brand identity?
  Why or why not? Can you think of any elements
  that they might have missed in their mood board?

15
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 4 DQ 2 Advertising
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
• Nike My better is better (http//www.youtube.com/
  watch?vrHHMaiNGuided Response Respond to at
  least two of your peers with an evaluation of
  their selected companys brand identity, as
  conveyed through the mood board. Do you agree
  with your peers interpretation of the companys
  brand identity? Why or why not? Can you think of
  any elements that they might have missed in their
  mood board?

16
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 5 Assignment Final Project Using
  Visuals to Communicate a Message
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
• Informational brochure for a corporate event
• Word document or PDF version of the brochure,
  containing appropriate visuals typography
  effective design, composition, and color scheme
  as well as with relevant information on the
  event.
• Throughout each of the five weeks of this course,
  you will decide on a message to communicate,
  determine the most effective platform or medium
  for that message, and select the most appropriate
  visuals to support the message. Note that each
  visual should be referenced.

17
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 5 DQ 1 Social Media
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Social Media
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication? What are the cons, and how do you
  think they can be avoided, to prevent a
  communication disaster? Identify one example that
  illustrates effective use of social media, and
  one example that illustrates ineffective use of
  social media.

18
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
  in Business
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Reflecting on Visual Literacy in Business
• Review the concepts weve covered in the past few
  weeks of this course, and list five take-aways.
  Explain why the five take-aways are relevant to
  you. Then, describe at least one concept that is
  either still unclear to you, or one youd like to
  explore further.
•  
• Guided Response Respond to at least two of your
  peers. How are their take-aways different from
  yours? With regards to the one concept they
  identified as unclear or would like to explore
  further, can you offer any additional insight,
  resources, and/or clarification?

19
CGD 218 PAPERS Learn by
Doing

• CGD 218 Week 5 Journal Packaging Visual
  Communication
• FOR MORE CLASSES VISIT
• www.cgd218papers.com
•  
• Packaging Visual Communication
•  
• Over the past few weeks, youve worked to put
  together a communication piece through the use of
  visuals. Describe the steps you took to get to
  your finished communication product, and explain
  how these steps were helpful. Finally, describe
  how failing to put as much effort into the
  preparation stage could be detrimental to the
  ultimate communication of your message, and
  describe how this concept can be applied to the
  messages you communicate in your work environment.

20
CGD 218 PAPERS
Learn by Doing