Email List Validation Versus Email List Verification

1
Email List Validation Versus Email List
Verification

• There is a big difference between email list
  validation versus email list verification and you
  could be paying for something you don't want -
  read this!

2
Email List Validation Versus Email List
Verification

• There are many articles referencing the
  difference between email list validation versus
  email list verification and its quite confusing.
  I have written at least 10 articles on the topic
  so far myself. This article breaks down the
  words, the history and the reasons as to why both
  words are thrown around in the email marketing
  world. This article could save you thousands by
  understanding what you are buying. Here are both
  words and their English meanings
•  
• Validation
•  
• Validation, according to Dictionary.com is, "the
  action of checking or proving the validity or
  accuracy of something"
•  
• Verification
•  
• Verification, according to Dictionary.com is,
  "...the process of establishing the truth,
  accuracy, or validity of something..."

3
Email List Validation Versus Email List
Verification

• As you can see, both words mean almost exactly
  the same. Heres what happened. 15 years ago, the
  first company that offered email list hygiene had
  no real name for it other than data cleansing or
  email cleaning (or email list hygiene). When I
  started cleaning, the only word I ever heard was
  validation. In example, people would ask me,
  Do you validate the email by checking the mx
  record? This was the first form of email list
  cleaning (mx record checking) in our industry.
•  
• MX checking was the industry standard until spam
  fighters started using bounces as traps. They
  (the ISPs) would activate old and/or deleted
  accounts and judge the IP/domain (incoming) on
  merit of being verified. Hygiene companies
  quickly adopted the term verification due to
  this dilemma. We started receiving calls from
  customers asking, Do you do verification by
  removing bounces? This process was more
  difficult to do without actually sending
  information to the email thus required an actual
  SMTP handshake.

4
Email List Validation Versus Email List
Verification

• Verification was, in effect, 100 bounce removal.
  As a bonus, many hygiene companies would remove
  other things like traps, complainers, bots and
  seeds, which actually became validation
  verification. Verification companies versus
  validation companies had a much bigger problem,
  however. In order to verify if the email is real,
  they had to throw as many IPs and domains at
  their system because of how fast the ISP would
  block them. It was extremely expensive.
•  
• For example, cables (AOL, Hotmail, Yahoo and the
  like) only allow a certain amount of emails from
  outside networks per hour or day. Each one is
  different. If a client wants to verify 10 million
  records, as an example, and you could only get
  3,000 emails into AOL per 24 hours, it would take
  months to complete or lots of funds to get done
  sooner. This made verification way more expensive
  in the past.

5
Email List Validation Versus Email List
Verification

• So sum up, both terms mean exactly the same
  thing. If you are looking to clean up your email
  marketing list, there are certain questions you
  should ask. 1.) How do you remove the bounces and
  2.) where do you get your traps? The hygiene
  company should be able to answer the bounce
  question by talking about the interaction they do
  with the postmaster. Whether its sending a blank
  email, an advertisement or a handshake pull-away
  doesnt matter. What matters is how effective are
  they and you can test this by random sampling. As
  for traps, I am saving that for my next article.
  Stay tuned!
•  
• Contact us today for a free demonstration!
•  
• https//verify550.com/email-list-validation-versus
  -email-list-verification/
•  
• There is a big difference between email list
  validation versus email list verification and you
  could be paying for something you don't want -
  read this!
•  
• https//youtu.be/sJ1gUfIrIWM