Innovation of TV advertisements in advanced television

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Innovation of TV advertisements in advanced
television
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• This is an advanced television era that offers
  the possibility to create a campaign based
  basically on behavior data of each family. With
  advanced television, the NY production company
  can know in advance which program and channel the
  viewer mostly watch and for how long they watch
  it and also at what time they watch the programs.
  In this way, the advertising opportunity of
  advanced television is very different from that
  of the purchase ad on traditional television.
  This is because the advertising company can now
  know in advance all the information about the
  habits of potential customers and thus be able to
  deliver the ads according to their requirements
  and the attention of the larger target audience.

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• The traditional purchase of TV ads was mostly
  manual and the advertising agency used to
  directly contact the station before the
  projection and the ad was based mainly on the
  program and the time of day. But in advanced
  television programs, television advertising comes
  into play and is a fully automated advertising
  process through software and technologies. On
  advanced television, the advertising company buys
  the advertisement programmatically or not
  programmatically with the help of an advertising
  network or can be purchased through the content
  providers in real time. Some examples of
  real-time content providers are Hulu or Cable
  Television Company.

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• Addressable television is another characteristic
  feature of advanced television and with this
  feature, it becomes possible for the TV
  commercial Production Company to display a
  different advertisement to different household
  and it becomes also possible to watch the live TV
  program on the Internet. Thus, with the help of
  directional television, it is possible to address
  individual families with the help of behavioral,
  geographic and demographic data that ultimately
  contribute to reducing unused impressions.

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• So, choose the advanced TV for the next
  advertisement and get more target audience
  attention.

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Thank You..