MKT 447 Teaching Effectively--tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 447 Teaching Effectively--tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising – PowerPoint PPT presentation

Number of Views:9
Slides: 27
Provided by: PrescottLunt323

less

Transcript and Presenter's Notes

Title: MKT 447 Teaching Effectively--tutorialrank.com


1
MKT 447 Teaching Effectively--tutorialrank.com
2
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Entire Course (UOP Course) For more
course tutorials visit www.tutorialrank.com     MK
T 447 Week 1 Individual Advertising Past and
Present Paper (UOP Course) MKT 447 Week 1 DQ 1
(UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT
447 Week 2 Learning Team Advertising Plan and
Creative Brief (UOP Course) MKT 447 Week 2 DQ 1
(UOP Course)
3
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Entire Course (UOP Course) For more
course tutorials visit www.tutorialrank.com MKT
447 Week 1 Individual Advertising Past and
Present Paper (UOP Course) MKT 447 Week 1 DQ 1
(UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT
447 Week 2 Learning Team Advertising Plan and
Creative Brief (UOP Course) MKT 447 Week 2 DQ 1
(UOP Course) MKT 447 Week 2 DQ 2 (UOP Course)
4
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com     Mu
ltiple Choice Choose the correct response for
the following questions. 1. As a consumer you
are exposed to hundreds and maybe even thousands
of commercial messages every day. These messages
may appear in the mass media, as even
sponsorships, telemarketing calls, or even as
e-mails. The correct term for all these
commercial messages is
5
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Final Exam Guide (UOP Course) For more
course tutorials visit www.tutorialrank.com Multip
le Choice Choose the correct response for the
following questions. 1. As a consumer you are
exposed to hundreds and maybe even thousands of
commercial messages every day. These messages
may appear in the mass media, as even
sponsorships, telemarketing calls, or even as
e-mails. The correct term for all these
commercial messages is
6
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 1 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com  
  What is advertising? How does it differ from
marketing? How does your company, or a company
that you are familiar with, use advertising?
Provide an example.- How does advertising to
consumers differ from advertising to businesses?
Why? How might they be the same?
7
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 1 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com W
hat is advertising? How does it differ from
marketing? How does your company, or a company
that you are familiar with, use advertising?
Provide an example.- How does advertising to
consumers differ from advertising to businesses?
Why? How might they be the same?
8
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 1 Individual Advertising Past and
Present Paper (UOP Course) For more course
tutorials visit www.tutorialrank.com Advertising
Past and Present Paper Resources Internet,
University Library Select a print advertisement
from before 1970 for a product or service that is
still in existence. Locate a current
advertisement for the same product or
service. Write a 1,050- to 1,400-word paper in
which you analyze how the target market for the
product or service has changed. Over the years
advertising has changed dramatically.
9
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 1 Individual Advertising Past and
Present Paper (UOP Course) For more course
tutorials visit www.tutorialrank.com   Advertising
Past and Present Paper Resources Internet,
University Library Select a print advertisement
from before 1970 for a product or service that is
still in existence. Locate a current
advertisement for the same product or
service. Write a 1,050- to 1,400-word paper in
which you analyze how the target
10
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 2 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com W
hat is perception? Why does each consumer see a
product differently? How does this affect the
consumer decision-making process? Why is
market segmentation important? How does market
segmentation differ for consumer and business
markets? How does it affect the marketing mix?
11
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 2 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com W
hat is perception? Why does each consumer see a
product differently? How does this affect the
consumer decision-making process? Why is
market segmentation important? How does market
segmentation differ for consumer and business
markets? How does it affect the marketing mix?
12
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 2 Learning Team Advertising Plan and
Creative Brief (UOP Course) For more course
tutorials visit www.tutorialrank.com     Advertisi
ng Plan and Creative Brief Your Learning Team
has been selected as the ad agency for Baderman
Island, a fictitious company located in the list
of Virtual Organizations. Resources Virtual
Organization found on student website, Internet,
University Library Select one of the following
target markets for Baderman Island
13
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 2 Learning Team Advertising Plan and
Creative Brief (UOP Course) For more course
tutorials visit www.tutorialrank.com Advertising
Plan and Creative Brief Your Learning Team has
been selected as the ad agency for Baderman
Island, a fictitious company located in the list
of Virtual Organizations.Resources Virtual
Organization found on student website, Internet,
University Library Select one of the following
target markets for Baderman Island
14
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 3 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com  
  What is the role of emotional appeal with
effective advertising? Would you consider humor
to be an important element for effective
advertisements? Why or why not? In what
circumstances might humor not be
appropriate? What are the keys to creating
effective copy and design for advertisements?
What components does a campaign need to break
through the advertising clutter? How might we
grab the attention of the consumer?
15
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 3 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com W
hat is the role of emotional appeal with
effective advertising? Would you consider humor
to be an important element for effective
advertisements? Why or why not? In what
circumstances might humor not be
appropriate? What are the keys to creating
effective copy and design for advertisements? W
16
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 3 Individual Effective Advertising
Planning and Implementation Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com Effective Advertising
Planning and Implementation Paper Resources
Internet, University LibrarySelect a product
with which you are familiar.Obtain faculty
approval for your selected product.Research the
company for the campaign that supports that
product.Write a 1,400- to 1,750-word paper in
which you examine the key elements
17
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 3 Individual Effective Advertising
Planning and Implementation Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com     Effective
Advertising Planning and Implementation Paper
Resources Internet, University Library Select a
product with which you are familiar. Obtain
faculty approval for your selected
product. Research the company for the campaign
that supports that product.
18
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 4 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com  
What is media strategy? Why should your media
strategy mirror your marketing strategy? How
does your target market's media consumption
affect the strategy? What are the pros and cons
of various media selections? What are the
advantages of using multimedia placements?
19
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 4 DQ 1 and DQ 2 (UOP Course) For
more course tutorials visit www.tutorialrank.com W
hat is media strategy? Why should your media
strategy mirror your marketing strategy? How
does your target market's media consumption
affect the strategy? What are the pros and cons
of various media selections? What are the
advantages of using multimedia placements?
20
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 4 Learning Team Advertising,
Creative, and Media Strategies Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com     Advertising,
Creative, and Media Strategies Paper Resources
Advertising Plan and Creative Brief assignment
from Week Two, Internet, and University
Library. Select the advertising objectives
developed in the Advertising Plan and Creative
Brief assignment. Write a 1,400- to 1,750-word
paper in which you develop a plan for your
advertising, creative, and media strategies. At a
minimum, your paper must include an advertising
plan consisting of the following
21
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 4 Learning Team Advertising,
Creative, and Media Strategies Paper (UOP
Course) For more course tutorials
visit www.tutorialrank.com Advertising, Creative,
and Media Strategies Paper Resources
Advertising Plan and Creative Brief assignment
from Week Two, Internet, and University
Library. Select the advertising objectives
developed in the Advertising Plan and Creative
Brief assignment. Write a 1,400- to 1,750-word
paper in which you develop a plan for your
advertising, creative, and media strategies. At a
minimum, your paper must include an advertis
22
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 5 Individual Future Trends in
Advertising Paper (UOP Course) For more course
tutorials visit www.tutorialrank.com Future
Trends in Advertising Paper Resources
University Library, Internet Write a 1,400- to
1,750-word paper in which you identify a minimum
of three key trends that might affect advertising
in the future for example, regulatory, Internet
and interactive media, globalization, innovation,
and so forth. Support each trend with at
least one real-world example.
23
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 5 Individual Future Trends in
Advertising Paper (UOP Course) For more course
tutorials visit www.tutorialrank.com     Future
Trends in Advertising Paper Resources
University Library, Internet Write a 1,400- to
1,750-word paper in which you identify a minimum
of three key trends that might affect advertising
in the future for example, regulatory, Internet
and interactive media, globalization, innovation,
and so forth. Support each trend with at
least one real-world
24
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 5 Learning Team Final Advertising
Campaign Presentation (UOP Course) For more
course tutorials visit www.tutorialrank.com   Fina
l Advertising Campaign Presentation Resources
Advertising, Creative, and Media Strategies
Paper, Internet, University LibraryPrepare a 15-
to 20-minute Microsoft PowerPoint presentation,
with speakers notes, consisting of a minimum of
12 to 15 slides. In your presentation, you
must present your advertising plan that includes
the following o Two sample creative executions
for two of t
25
MKT 447 Teaching Effectively--tutorialrank.com
MKT 447 Week 5 Learning Team Final Advertising
Campaign Presentation (UOP Course) For more
course tutorials visit www.tutorialrank.com     Fi
nal Advertising Campaign Presentation Resources
Advertising, Creative, and Media Strategies
Paper, Internet, University Library Prepare a 15-
to 20-minute Microsoft PowerPoint presentation,
with speakers notes, consisting of a minimum of
12 to 15 slides.
26
MKT 447 Teaching Effectively--tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com