Mistakes SMEs Do in Marketing

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Mistakes SMEs Do in Marketing
Marketing makes or breaks a business, reason why
big brands splurge on marketing on different
platforms. However, just like every decision in
business does not yield desired results,
marketing too sometimes fail partly or out
rightly. Big names or brands, can afford to forgo
the wastage of time money in undesired results
due to the cushion in budget. But small
businesses or SMEs, in particular, do not get
that cushion as they run short on time and
resources and so there is little margin for error
for SMEs. This is not as much to say that SMEs
should not think about using the power of
marketing, they should know the right approach
to marketing. Much as they need to know what to
do in marketing, they should better know what
not to do in marketing to avoid the common
mistakes SMEs often commit. If you are an owner
of SME business or are mulling plans to start
your own business, sooner or later, you should
take note of these donts that will give your
business the boost it needs to become a
brand. Not Believing in the Need of
Marketing Some small business owners often have
preconceived notions such as their business is
too small to need marketing at all and they do
not need marketing for their products to be sold.
Certainly some products and services are strong
enough to do that, but not until after people
know about them. If you arent marketing your
business because you think what you have to offer
will handle it itself, then you are missing out
on opportunities to earn new business, let alone
establishing your business a brand. Some time
small business owners think they do not have the
required budget to indulge in marketing. This
idea stems from the lack of knowledge about or
willingness to try new marketing
approaches. Digital marketing is the new
marketing technique which costs less than
traditional marketing campaign and hence is
suitable for small business owners or SMEs. Not
Having a Marketing Plan
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SMEs often are found lacking in having a proper
marketing plan for their business due to lack of
clear vision about their own businesses i.e.
what their business goals are, how is their
business different from that of their
competitors. As a result, many a time, small
business owners end up spending too much on
adopting wrong marketing techniques. Like every
plan in a business, marketing, too, should have a
proper layout which is based on the insights
about ones own business and goals. Not Having
Online Presence Your marketing starts from having
your presence on the internet that is a website
for your business. SMEs often think they are too
small or too local to run an online presence, so
they do not require a website at all. But the
truth is customers use internet as the first
channel to find out products and solutions
provider for their needs. So, a website for your
business will only add up to the identity
building process of your business among
customers, both local and global. Not Targeting
Right Customers The very basic mistake that small
business owners commit is that they do not
earmark their target customer group and so they
target all as their customers. When it comes to
marketing you need to narrow down your target to
a recognizable group so you can use best use
marketing approaches that work more
effectively. A tricky situation that arises here
is too often small business owner are some time
too blinded by their the idea about target
customer segment that they fail to recognize an
actually potential customer segment that goes
unnoticed. Not Focusing on Social Media
Marketing Those business owners who are averse to
using new marketing approaches show a dull face
to using social media marketing. It is true,
although, that small business owners often do not
have the time to spend in social media
marketing. But this platform can be actually be
rewarding and an ideal platform for small
business owners. Social media marketing is one of
the most affordable and effective marketing
techniques for business owners who can focus
their efforts and maximize their time spent on
social media to yield big results. A key point
to remember here is once they start social media
marketing they should avoid abrupt absence from
it. Since customer these days search online and
keep track of your product and solutions online,
if a potential customer sees no activity, that
often leaves them wondering if you are still in
business and they move on to the next company.
So, choose your channel wisely and keep
updated. About Us Impals Marcom LLP is the
Digital Marketing company established in Pune.
Impals Marcom LLP provides following services-
Media Relations, Marketing Collaterals, Branding,
Market Research, Digital Marketing, Website
Development, Designing, Content Marketing,
Content Writing, Consultation Our team consists
of experienced professionals from a diversified
background with one common interest, i.e.
providing the best possible solution that matches
your business line. We are highly devoted to
serving you with creative and upgraded solutions
that are dynamic yet feasible. Our copywriters are
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often found blue-sky writing over a cup of coffee
while our designers are peevish with creating
art-work like never before! Our digital
marketing team brainstorm on how to skyrocket a
digital /online presence! Our Client Servicing
Team believes that the ideas can really brew over
a coffee. We are ready to walk that extra mile
to listen to all your worries sitting at your
office desk! Contact US Impals Marcom LLP 2nd
floor Ariana, Near New Poona Bakery, Bhumkar
Chowk, Marunji Road, Wakad Pune- 411057,
Maharashtra. Phone No 91 788 780 0015 Email
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