Challenges Of Marketing Automation

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Challenges Of Marketing Automation
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Introduction

• Marketing automation in Canada is gaining
  popularity due to the many advantages it offers.
  It helps increase efficiency and productivity at
  the workplace by cutting off on repetitive tasks.
  As a result, marketers can focus on the creative
  aspects to nurture leads effectively and promote
  sales. 
• However, marketing automation comes with its own
  challenges. So, before you choose to automate
  your marketing process, know about them. In this
  blog, we will discuss these challenges and tell
  you how to overcome them. This way you will be
  able to utilize the technology most efficiently.

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What are the challenges of marketing automation?

• Before we get into this topic, you need to
  understand, what is the biggest obstacle to
  marketing automation? The answer is simple. The
  biggest obstacle to marketing automation is the
  incapacity to use the technology to reap its
  benefits. So, despite many small businesses
  complaining that marketing automation is too
  difficult and is giving no returns as such, you
  have to understand this. SMEs are likely to need
  it more, especially because of the limited number
  of employees and they ought to gain the most out
  of it. 
• Choosing the right platform
• Choosing the right marketing automation platform
  is tough. This is where most marketers go wrong. 
• Your marketing automation platform should
  integrate quality data from different platforms
  into a single storage. Authorized personnel
  should be able to easily access this storage to
  analyze the information. Moreover, it should be
  feature-rich, highly configurable,
  understandable, and easy to operate. 

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• 2. Lack of proper knowledge and guidance
• Although marketing automation in Canada is almost
  becoming a norm, most companies jump into it
  without knowing the basics. Assuming that
  marketing automation is easy is the biggest
  mistake you can make. It is not as easy as
  purchasing automation software and thinking that
  it will take care of everything. 
• You have to integrate data, parameters, and
  process customization. Most small companies take
  several months to adapt to the use of the new
  technology, while some take even a year. The
  worst part is that, without proper structuring,
  you may not be able to reach your goals at all.
  Your marketing executives may think that the
  strategies are not effective and start building
  new ones from scratch. Not only is this
  time-consuming but you may also lose out on the
  best strategies. 
• So, when you choose a marketing automation
  platform, ensure that the company covers the
  following
• Software training support
• Onboarding protocols
• On-site demonstration workshops
• Online doubt-clearance
• Assistance with technical setup and CRM
  integration
• Helium CRM offers above-par customer support both
  on-site and online. We ensure that you acquire
  the level of skill you need to use your marketing
  automation technology to the maximum.

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• 3. No clear-cut goals
• First and foremost, you need to set a
  well-defined goal for automating your marketing
  process. Of course, revenue generation is a must.
  But how you plan to do so or how you want your
  marketing automation software to increase your
  ROI is something that you have to decide. You may
  either use marketing automation for increasing
  website traffic, lead generation, or increasing
  engagement rate among others. 
• Only when you have a realistic goal, you will be
  able to measure your progress or regress.
  Accordingly, you can modify your strategies or
  integrate parameters, etc.   

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• 4. Using outdated data
• When was the last time that you checked your data
  relevance? We bet you dont remember!
• While you may think that purchasing email
  addresses is the way to lay hands on quantity
  data, it does more harm for your brand than good.
  How? Let us show you. 
• Most of these email addresses are
  non-functioning. As a result, your email
  automation campaign has a high bounce rate and
  poor deliverability rate. 
• Sending unsolicited emails (to those who never
  opted for it) could result in the blacklisting of
  your company email address. As a result, every
  time you send emails, it invariably goes to the
  spam folder. 
• At the end of the day, it just results in wasting
  resources and even creates a negative brand
  image.  
• Keep your data up-to-date and strike off email
  addresses from your list that are
• Defunct
• Unresponsive 

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• 5. Not tracking the outcome
• To understand whether marketing automation is
  profiting your business or not, you have to scale
  the results. Or else, you could be exhausting
  your effort, time, and resources on useless
  strategies. 
• 6. Automating tasks that should not be automated
• Sounds paradoxical? It really isnt. 
• While marketing automation aims to automate
  manual processes, it does not apply to
  everything. Marketing automation should
  complement your marketing strategies, not take
  full control over them. If the creative aspects
  are automated, your content loses out on the
  human touch. It fails to reach out to your
  target.  
• For example, you may automate your social media
  schedule. But the content should have a
  personalized approach.
• Whether it is for social media marketing, email
  marketing, SMS marketing, or the like,
  personalized content results in increased
  engagement rates. In return, this contributes to
  higher lead conversions. 

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• 7. Non-integration of related teams
• Sales and marketing processes go hand in hand.
  Hence, if companies do not integrate sales and
  marketing workflows, it will hamper the outcome
  of marketing automation.
• For example, marketing involves moving a lead
  down the sales pipeline. So, if sales workflows
  are not integrated into it, your business will
  lose out on lead conversions.
• 8. Inefficient lead management
• Marketing automation helps generate and nurture
  leads. But you have to track these leads and
  classify them based on their position in the
  sales funnel. This will allow effective lead
  management and nurturing of leads. 

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Is marketing automation worth it?

• Marketing automation in Canada is expanding for a
  reason. Companies of all sizes should adopt this
  technology. However, you need to keep in mind
  that only when you choose the right marketing
  automation platform and correctly operate it, you
  will notice substantial results. 
• The majority of marketers have reported an
  increase in revenue generation by 800 after
  implementing automation in marketing. 
• This guide will serve as a foundation for
  leveraging its use.If you are looking for a
  marketing automation platform that is easy to use
  and effective, contact Helium CRM. Our software
  uses the latest technology that allows easy
  integration of several platforms. We provide
  extensive training sessions both online and
  offline. Our customer service is always available
  to attend to your queries and doubts. We ensure
  to assist our clients till they start getting
  scalable results.

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Why Us?

• At Helium CRM, we are happy to support you in
  streamlining your lead generation process. Our
  resources can help you keep your team organized
  and make it easy to follow up with leads, even if
  they are across various departments. 
• We can also assist you in identifying your most
  crucial leads, no matter their size. In addition,
  if you require further assistance such as with
  email marketing or data analysis for your
  business, we are here to help. To find out more
  about our services, visit the front page of our
  website where you will find all the necessary
  information.

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Contact Us

• Phone
• 1 437-776-4232
• MAIL AT
• Contact_at_heliumcrm.com
• ADDRESS
• 30 Mistrybook Crescent,
• Brampton, ON L7A 2S8, Canada