On page SEO factors - PowerPoint PPT Presentation

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On page SEO factors

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On page SEO factors – PowerPoint PPT presentation

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Title: On page SEO factors


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ON PAGE SEO
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On Page optimization
  • This website helps our search engine ranking
    through their keywords need.
  • On Page Optimization is the most important and
    complex part of search engine optimization.
  • On Page Optimization refers to factors that have
    an effect on our website or web page listing in
    natural search results.

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On Page Seo Factors
  • Title tag
  • Domain URL
  • Meta Keyword
  • Keyword Density
  • Meta Description
  • Unique Content
  • Alt attribute for Image
  • Sitemap
  • H1,H2 tags
  • Keyword in URL

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Unique Content
  • Content is the king for our visitors and for
    search engines as well.
  • Provide a good and unique content and make sure
    to include our keywords in our content
  • The quality content increases our ranking in
    search engines like a quality content.
  • Moreover, the quality content even helps to get
    more inbound links to our website.
  • Consider 5-20 density of the keywords in text.
  • Formatting is also important to show the search
    engines.
  • The optimum page size is 500-3000 words

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Alt attribute for Image
  • Search engines cannot read Image Flash
    animations
  • Alt tags is the alternative text used for
    describing images.
  • Alt tags are displayed on the site when you hover
    over the image with your mouse.
  • It is also help blind people who are using text
    readers to read your page.
  • Alt tags are another place where you should
    insert your keywords to improve our rankings.
  • For Example ltimg src"images/services-pic.jpgAL
    T"XYZ company's"gt

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Sitemap
  • A site map is a list of pages of a web site
    accessible to users.
  • Its lists the numbers of pages and the overall
    internal link structure in the site.
  • A Sitemap is still the best insurance for getting
    a search engine to learn about your entire site

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On-Page SEO Checklist
  • Always start with keyword selection, research and
  • testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

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Avoid things in on page optimization
  • Hidden text / Invisible links
  • Duplicate content
  • Duplicate title tags
  • URL variants of the same pages
  • Off-site images and content on-site

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