Title: 7 Game-Changing On-Page SEO Ranking Factors
1(No Transcript)
27 Game-Changing On-Page SEO Ranking Factors in
2021
(Protocloud Technologies)
3- If you have targeted a high ranking keyword and
written an entire content around it, your on-page
SEO optimization isnt complete here. No, your
real SEO optimization work starts from this
point. Next, you have to sharpen the edges of
your content so that it can become easily
recognizable to Mr. Google. - It might look easy from the outside, but once
you dive deeper into the SEO on-site ranking
factors, you will realize how wider and twisted
is the pathway.
4What is On-Page SEO?
- But, what does optimization standard for
exactly? - In simple terms, on-site SEO revolves around the
strategical placement of keywords on your site in
the title, metadata, heading, and other
components. However, users favorite SEO company
Protocloud Technologies would like to take a
step ahead with this definition. - Today, Google understands that if you have been
searching for the best smartphones, you might
also be interested in the best smartphones
buying guide, which smartphone should I buy?,
best smartphones in 2021 and so on. That means
you have to not think about a keyword you have
to focus on LSI and synonyms also. - This one of the reflections of the on-page SEO
2021 factors as there is plenty of the on-site
SEO that has been revamped for 2021.
5On-Page SEO Optimisation Tips
- To rank among the top 10 Google results, you
have to work on off-page as well as on-page SEO
in the equal quantum. The game-changer SEO
strategy of 2021 for on-page users are
1. Optimize your Content 2. Make your Page Load
Fast 3. Use Image Alt Tags 4. Use Schema
Markup 5. Use Co-occurring Phrases 6. Work on
Readability 7. Quality of the Content
61. Optimize Your Content
- On-site SEO optimization begins with content
optimization only. As per the SEO guidelines of
keyword optimization, if you properly optimize
content present on your web page, you can surely
find a long-term impact on your traffic
generation. The content optimization isnt rocket
science, and you just have to focus on a few
rules - 100 Words Rule Your primary keyword should
appear in the first 100 words of your blog simply
because Google puts the main emphasis on the
things mentioned at the starting of your page. - H1 Rule Google has introduced an H1 tag to
understand the structure of your page. Thus, your
keyword should appear in one H1 tag. - H2 Rule Similarly, like the H1 tag, your one
subheading should contain the primary keyword. It
isnt hard and fast rule, but theres no harm in
using keywords in H2 tags also.
7- Keyword Frequency Rule So, you have a keyword
that will help you in ranking on Google, so why
not stuff your content with it? If you are
thinking of using your keywords 100 times in your
content, thats a sign of incompetent content.
Your content should have keywords but only
relevant to the word limit. For instance, in a
1000 words content, the keyword should only
appear for 2-3 times. - Outbound Link Rule By adding external links to
your page, you are helping Google to better
understand your topic. This will show Google that
you are a hub of information. The folks at Reboot
Online ran an experiment to see if external links
helped improve rankings. - URL Optimisation Rule Nowadays, Google has
started presenting your URL in the weird form
where mobile and desktop SERPs are shown above
the title tag. So, you should work on optimizing
your URL by making short, and keywords studded
URLs. - Meta Data Rule Your metadata should also
reflect your keyword as it helps Google identify
your primary keyword.
82. Make Your Page Load Fast
- Have you ever visited a website that takes ages
to load? If you are anything like the half of the
online users who want fast results, you will
immediately bounce back once the site doesnt
open in the first 10 seconds of your click. - Thats why Google has introduced the concept of
fast loading speed in the ranking factors also.
It is found that page speed and on-page SEO has a
correlation relationship with one another. There
are two reasons behind focusing on site speed - Foremost, Google has been working on a
mobile-first index, and they are making mobile
site speed a prominent ranking factor. -
- Secondly, user experience is the primary concern
of all the web developers, and slow loading speed
can result in negative user experience.
9- Tips to Improve Site Speed
-
- Reduce Image Size
- Minimize your Useless HTML tags
103. Use Image Alt Tags
- Do you know 1 out of 30 search engine users has
a visual impairment? So, they might be using a
screen reader. How its related to alt tags? - Alt tags are used to explain your photos. The
text will appear below your photos, even if the
screen fails to load the image. It is better than
your user seeing HTML syntax. On the top, if you
explain the title and description of your picture
perfectly with your targeted keywords, it will
give a further push to your ranking.
114. Use Schema Markup
- If you use schema markup, you can make the
search engine better understand your pages
content. You can experience the power of
sufficient schema markup when you observe the
Google star ratings, reviews, and images.
Moreover, the schema markup has been proven an
innovative and visually appealing way to increase
the clickability of your pages in the SERPs.
125. Use Co-occurring Phrases
- Suppose you have a site to share your cooking
recipes, keywords like spices, tasty, yummy,
salt, etc., are going to be repeated appear on
your website. In the on-page SEO world, it is
called phrase-based indexing. With the help of
co-occurring keywords, Google can better under
your content. - Google will easily guess that your website
offers the cooking content. This will help Google
in ranking your website better under the cooking
category. This isnt something that you can do
because when you are going to write your content,
these words will automatically appear. So, you
dont have to do much, but when working for a
client with a unique brand, you have to study the
cooccurring phrases to better rank your website.
136. Work on Readability
- You want your content to be perfect and
flawless, which is a good thing. But, dont go
overboard with your content. Along with the SEO
optimization, you have to focus on the
readability factor of your content also. Most
Americans read at a 7th or 8th-grade level,
meaning that Shakespearean language probably
isnt the easiest thing to understand. Thus,
while maintaining the quality of your content,
you have to keep that in mind because no one
likes to open a dictionary to understand the
meaning of your content. - The readability of content can be easily
improved by focusing on three main pointers - Ditch Fancy Word You might have a vast
vocabulary, but more than half of your users
dont have it. Thus, according to the
intelligence level of your readers, use the
words. Like, if you are writing for social media
users, you should use pure instead of
pristine or near instead of proximity. - Short Sentences and Paragraphs Your sentence
should not exceed 25 words, and your paragraphs
need to be between 50-75 words maximum. - Conversational Tone Your writing tone has to
be conversational so that readers can easily
connect with it.
147. Quality of the Content
- We might be mentioning this point in the end,
but it is the most basic and effective SEO
optimization factor. If someone is visiting your
website, he or she is looking for quality content
and unique information. So, you have to at least
provide them high-quality content. Your content
should give value to your readers somehow, and
Google also takes the quality of content very
seriously. The essential criteria of good content
are - Grammatically Correct You dont have to be
grammar nazi, but your commas, spelling, and
sentence need to be flawless. - Unique Content Google takes plagiarism very
seriously that your site can be penalized if you
are using plagiarized content. - Support your Facts If you are sharing any
information in the form of facts and statistics
in your content, always backlink it with the
authentic sources. - CTA Your content must contain a call to action
button to encourage your readers to like, share,
or comment on your post.
15On-Page SEO Foundation
- If you have a strong foundation, the entire
building will be secure. Thus, on-page SEO is a
foundation of SEO optimization, so you have to
prepare a solid foundation for your off-page SEO
strategies. You need to make your web page
content as per the on-site SEO guidelines, and
your half is done. The on-site SEO has secure
shelve life and produces results even after a few
years. - When you want to make a strong SEO foundation
for your website, you have to contact the leading
SEO company Protocloud Technologies, to prepare
your site for on-site SEO optimization.
(Protocloud Technologies Pvt. Ltd.)
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sales_at_protocloudtechnologies.com
0141-2441967, 91-9602454967
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www.protocloudtechnologies.com
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Chitrakoot, Jaipur, India - 302021
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