9 SEO Fixes for the Perfect Location Page

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9 SEO Fixes for the Perfect Location Page

• Does your new client want to be ranking in
  position one in the map pack? To do this, does
  not involve typing near me ever 3 words.
  Instead, it involves many factors, one of which
  is having an amazing location landing page. 
• How to have an amazing landing page? 
• As SEO professionals, we constantly tell our
  clients and stakeholders that great SEO
  implementation is meant to satisfy search intent.
  Which is why we need to bring that same logic
  into our location page optimization. 
• This list aims to address several possible
  questions that a website visitor might have when
  learning about a local business. 

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1. NAP(name, address and phone number) NAP stands
for name, address, and phone number. Your NAP
should be an exact match on your location page,
Google My Business profile, or any other
citation.  Some SEO professionals as well as
google claim that an exact match is no longer
really important, however, some still do. Dont
risk it and just make sure it is a match.  2.
Photos  Photos are incredibly important on
location pages however most businesses are
missing important opportunities with
them. Interior photos Interior photos allow
guests to get a realistic expectation on what to
expect inside your business. This is important,
especially with healthcare businesses, where
nice-looking interior photos can be a deciding
factor.  Exterior photos Exterior photos are just
as important as interior photos for location
pages. Exterior photos are meant to help new
visitors find your business upon their initial
arrival.  And just like interior photos, they can
also be a decision-making factor for someone
visiting a new business. Your exterior photos
should include Signage and logos. Parking(if
applicable). Nearby businesses(if inside a mall
or strip mall). Optimize your Metadata Your
images should be high quality but sometimes the
file size is too big. This could be due to the
high amount of metadata. There are many tools
like  Image Optim that can remove unnecessary
metadata while maintaining the high quality of
the photo. 
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3. Description of Business Location The
description of the location is where many
businesses fail. Some businesses simply use the
same description on all location pages and just
replace the location name. This is what you
shouldnt do since it is not beneficial for SEO.
Each location page should be unique.  Here are
some suggestions to think about when writing your
location description.  Services Offered Are
there any services offered at this location that
is unique compared to other locations? Products
Brands Nearby If your location is a physical
store, what are some major brands that someone
may be searching for near you? Nearby
Locations Do you have other location nearby?
This can also help with internal
linking. Different from the Competition What
makes your store different when compared to your
competitors in the area? Menu A must-have for
restaurants. 4. Helpful CTA Call to Action is
incredibly important for any marketing and that
includes on location pages. Make sure that your
CTA makes sense and adds value to your user
experience.  Some suggested CTAs are Get
Directions(link to Google Maps). Reserve
Table. Request Appointment. Shop Now(if
online shopping is available). 5. Directions to
Business Including directions to your business
can help your users find you as well as gives an
opportunity to work in geo-specific keywords and
targeting in your copy.  If you dont know how to
do this then just stick to providing instructions
from at least two directions(East/West
orNorth/South) from major highways. Mentioning
major intersections can also help people identify
your business location
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6. Embedded Map Embedding a map into your website
allows users to figure out which of your
locations is closest to them.  7. Title and Meta
Description Even though this is SEO 101
businesses often forget to do it for their
location page since they are trying to rank in
the map pack. It is still incredibly important
since organic results still give businesses
traffic. Title Your title should have three basic
elements  Brand name Geo-specific keyword(city
or local area) Keyword Meta Description  Even
though Meta Description doesnt directly affect
rankings, it is key for selling someone on coming
to your site. Make sure you include the same
three elements that you have you used in your
title and expand on their selling points.  8.
Internal Linking There are many ways to add
relevant internal linking. Remember internal
linking is an important SEO tool.  Here are some
ideas for internal linking, not all will be
relevant. For SEO its important to only do the
relevant ones.  Link to other nearby
locations. If your location offers specific
services, link to informational pages about those
services. Link to location-specific social media
profiles. For medical clinics, link to doctor
profiles. For restaurants, link to menus. Link to
your company about page. Have a space for
recently published blogs. For stores, link to any
available online shopping.
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9. Load Speed One very important ranking factor
as well as important for local SEO is load
speed.  Having a fast loading location page can
make the difference between your site ranking in
position two and position one in the map
pack. Tools like Google PageSpeed Insights or
GTMetrix can help you diagnose issues with the
load speed of your webpages.