Search Engine Ranking Factors

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Search Engine Ranking Factors
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Websites are displayed in search engine result
list according to the ranking. Google has
established many guidelines in ranking websites.
There are many ways by which high ranking can be
achieved. SEO is the best way in do so. Mainly
there are two types of SEO, Black Hat SEO and
White Hat SEO. Black Hat SEO is done outside the
Google guidelines and the result achieved from
this is not long lasting, whereas White Hat SEO
is just the opposite.
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Black Hat SEO
Black hat SEO refers to the use of techniques
that try to trick the search engines into
thinking that a website deserves to be ranked
higher for particular keywords. These are the
techniques that search engines strongly
disapprove. As a result, they ruthlessly punish
websites utilising black hat SEO when they
discover that they have been manipulated. And
sooner or later they do. In order to protect
themselves from unscrupulous SEO providers and
webmasters and continue to deliver quality
results to their users, search engines change
their algorithms on a virtually daily basis. In
year 2010, Google made as many as 500 algorithm
changes which equals 1.5 per day. As a result,
manipulations and deceptions dont remain
undetected for long.
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Things that are done in Black Hat SEO
Use of frames Over use of Bold and Italic
Tags Keyword stuffing Single pixel links Text
presented in graphics form only not actual body
text on the page
Redirect through refresh metatags Gateway
doorway page Buying links and traffic Bad
neighbourhood Automated content Generation
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Things that are done in Black Hat SEO
Excessive cross-linking Dynamic pages Duplicate
content Frequency of content change
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White Hat SEO
Unlike black hat SEO, white hat SEO involves the
use of tools and techniques that are explicitly
approved by the search engines. Google for
instance offers guidelines to follow to make a
website more Google friendly and subsequently,
achieve better rankings. White hat SEO works by
encouraging natural backlinks by giving the
websites visitors a reason to leave a link to it
on other websites with relevant content,
typically by providing unique and valuable
content, improving user-friendliness and making
websites design more attractive.
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Things that are done in White Hat SEO
Site listed in other directories Link from
expert site Links from Authority
sites Directory submission Article
submission Age of link
Anchor text of inbound link to you Keyword in
URL Keyword in domain name Keyword in title
tag Keyword in the links to site pages Outgoing
link anchor text
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Things that are done in White Hat SEO
Freshness of the page Social book marking Press
release Submission Keyword in description meta
tag Keyword font size style Keyword proximity
Keyword prominence Keyword in alt text Keyword
in Keyword metatag Keyword density in body
text Individual keyword density
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