Sick of angry campaign ads invading your living room

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Business Ethicsinfo_at_casestudyhelp.in91
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• Business Ethics
• CASE STUDY (20 Marks)
• Sick of angry campaign ads invading your
  living room? Dismayed by the vulgarity and
  poisonous political messages of the primary
  season? Don't change the channel quite yet. As
  USA head into the general election in 2016, there
  are things to learn from political
  communications, and it is our duty as voters to
  cut through the rhetoric in order to vet these
  applicants for the most important job in the
  country. The American process for electing public
  officials is born out of the ethical ideal of
  creating an informed electorate. It is the
  campaign's task to introduce the candidate and
  inform the voters about the candidate's
  background, his or her positions on the issues,
  and how the candidate is different from the
  opponent.

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• Political communications serve to inform
  the electorate, as long as the content of the
  communication is true, fair, and relevant. It is
  our task as voters to analyze all political
  communications to make sure that they meet this
  standard. It should be of no surprise to anyone
  that campaign communications often distort the
  truth. For example, who can forget Donald Trump's
  television ad showing hundreds of immigrants
  streaming across the border. The only problem was
  that the video was taken in Morocco. Bernie
  Sanders came under fire when an ad about
  endorsements quoted favorable comments about him
  from a newspaper that had actually endorsed
  Clinton. Truth is the first task of campaign
  communications, but something true can still be
  unfair. We need to be wary of statements or facts
  which, while true, are being used out of context.
  Clinton was recently criticized for taking
  Sanders' voting record out of context when she
  claimed in Michigan that he had voted against the
  auto bailout.

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• Sanders had in fact supported a standalone
  bill bailing out the auto industry, but voted
  against the larger bill that not only included
  support for the auto industry but the banking and
  insurance industries as well. Whenever a
  candidate is criticized for casting a vote, we
  need to make sure we know the whole story. Not
  only should political communications be truthful,
  and fair, but they should also be relevant to the
  issues in the race. We have all seen political
  attacks that talk about a candidate's youthful
  indiscretions, private marital troubles, or about
  problematic behavior on the part of a candidate's
  family member or associate. The question of
  whether these types of attacks are relevant to
  the issues in the campaign can only be decided by
  the individual voter.

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• Answer the following question.
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• Q1. Give an overview of the case.
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• Q2. In your opinion, what are the unethical
  issues being used in election campaign? Discuss
  in detail.
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