Real Estate Lead Generation Through Google Ads

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Real Estate Lead Generation Through Google Ads
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Thinking to advertise your home or property? Go
nowhere other than to the GOOGLE. Heres why!
More than 80 of people reach Google to search
for any information. It is no surprise that the
same goes for the real estate industry too. More
than ever, the pandemic has pushed real estate
agents to create endless leads for themselves
through real estate marketing. It includes email
marketing, content marketing google ads
marketing, video marketing, and so on. Each of
these digital marketing strategies helps in
generating real estate leads, bringing high ROI,
and developing a strong customer base. Now, let
us first talk about the platform that houses
every information Google. We all reach out to
Google to extract information. So, it must not
surprise you that it is a place where you get
over 259 million unique visitors and 4.8 billion
daily interactions. The interactions happen in
several ways like blogs, videos, news, images,
and Google Adwords, rebranded in 2018, and
renamed Google Ads.
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Types of Google Ads
The realtors can run different ad campaigns as
described below
Search Ad Campaign These are the text ads that
are displayed on the Google results page. For
example, search for the best real estate
marketing agency in Australia and on the top
will be your Google ad results. If you get this
ad for your real estate business, you will
benefit in a way that your ad will be placed
where most people look for the information on
Google. It will show your ad in the same format
as others (without denoting it as an ad) so
users end up seeing and clicking it, thereby
generating results.
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Display Ad Campaigns Google has its own network
of websites in different industries. Audiences
from different niches can opt for display Google
Ads, also known as Google Display Network. The
website owner is paid per click or impression on
the ad. Advertisers benefit from getting their
content in front of audiences that are aligned
with their personas. The display ads are usually
the image ads. These draw more attention, more
than the content on the page.
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Video Ad Campaign These are the ads displayed
before or after and sometimes in the middle of
the YouTube videos. YouTube is also a search
engine. Placing the right keyword will bring
your video on the top.
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App Ad Campaign Google app campaigns help in
promoting your business through ads displayed on
the Google Search Network, Google Play, YouTube,
Google Display Network, and more. If you have a
business mobile application, you can encourage
your clients to install your real estate app and
use it for day-to-day updates. Unlike other ad
campaigns, you dont have to design an app
campaign. Instead, give your app information to
the Google, and place a bid. Rest of the work is
done by Google and your application gets the
right attention. To get either of the above
campaigns run in a successful manner, it is
essential for real estate agents to get Google
ad services from the best digital marketing
agency.
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Reasons Real Estate Agents Must Advertise on
Google

• One of the biggest benefits of running Google ads
  is that its results are measurable. Everything
  is transparent. If any activity happens on your
  website or on your ad, you will get notified and
  you will be able to track the record.
• You can fine tune your ads in case you do not see
  any activity. Adjustment in your SEM strategy
  will give you the best return on investment
  (ROI).
• You get a complete control on how to spend your
  money. You are free to choose how much you want
  to spend per month, per day, or per ad.
• Another benefit is that Google AdWords is based
  on PPC i.e., pay per click system, which means
  you only pay when your ads get clicks.

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How can we help?
The Big Unit is the top digital marketing service
provider agency in Australia, specializing in
real estate marketing. If you are a real estate
agent looking forward to generating leads through
Google Ads, reach out to us. Our team of digital
marketing experts will help you achieve your
goals. Please get in touch to find out more
about us.
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