Discuss why the effective mission statements should be paire

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• Business Ethics
• CASE STUDY (20 Marks)
• Since the story broke that VW deliberately
  buried emissions results in its software, plenty
  has been written about this case of corporate
  malfeasance, perhaps more than any since Enron.
  The Volkswagen brand crisis seems fairly
  straightforward to me. With no mission or values,
  I contend there is no hope for achieving VWs
  goals ethically and in a way to sustain the
  company. Some confuse mission statements with
  other corporate communications that are really
  marketing taglines and slogans. Mission
  statements are not typically external documents,
  used to convince others of the value the company
  creates. Rather the most effective mission
  statements are largely internal documents,
  guiding people within an organization about its
  purpose and paired with a values statement so
  that organizations have clarity about both their
  purpose and how they are going to achieve it.

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• Volkswagen doesnt have a mission
  statement. There were values stated in the 2006
  annual report, but they disappeared in future
  years. A vision statement dated June 2011
  pronounced By working in co-operation with
  politicians and society, the world of business
  can play a key part when it comes to combating
  serious environmental issues and social
  inequality. Volkswagen's main contribution to the
  project is related to sustainable mobility. An
  analysis by Strategic Management Insight 2013
  could find only this goal in lieu of a mission
  statement The Groups goal is to offer
  attractive, safe, and environmentally sound
  vehicles which can compete in an increasingly
  tough market and set world standards in their
  respective class. SMI found Volkswagen Groups
  goal lacked any statement of values or
  philosophy, did not mention customers, employees,
  or technology. It achieved a score of 1.6 out of
  a possible 4.5 in SMIs evaluation. By 2014,
  Volkswagens annual report talked about its
  strategy.

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• Still no mission, no values Our Strategy
  2018 focuses on positioning the Volkswagen Group
  as a global economic and environmental leader
  among automobile manufacturers. We have defined
  four goals that are intended to make Volkswagen
  the most successful, fascinating and sustainable
  automaker in the world by 2018. These goals
  related to innovation, customer satisfaction,
  sales, profits and employee retention, but say
  nothing about core values. In 2010, Volkswagen
  joined 21 other German automakers in 2010 in
  agreeing to a mission statement for responsible
  actions in business. Yet it sill operated
  without a clear core set of defined beliefs or
  values to guide VWs work, or a motivational or
  reward system aligned with a mission.

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• Answer the following question.
•  
• Q1. Discuss why the effective mission statements
  should be paired with a values statement.
•  
• Q2. Give your views on the case and
  sustainability.

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