Poland Car Rental Market

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Poland Car Rental Market Trends
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Strong competition among car rental operators,
massive growth in online car bookings and
aggressive price competition will be the major
growth drivers of Poland car rental market in
upcoming years. Car rental services in Poland
have been increasingly gaining prominence with
growth in the number of corporate clients coming
from international headquarters backed with
leisure tourists inclined to car rental services
especially during summer and holiday seasons.
Further, during the review period, the nation has
witnessed rise in domestic flights and increased
tourism from overseas markets which has a
positive correlation with the growth in the
number of car rental transactions. Recently,
growing number of consumers have shown preference
for online car booking over offline bookings
owing to price, convenience and offer
transparency.
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Further, huge players in the industry have
introduced better services such as loyalty
programs, increase rental time, lower price and
others, to attract consumers. Poland observed
highest demand of car rental during June to
September which has resulted in growth of fleet
size during the peak season. At the end of the
season, car rental companies reduce their fleet
sizes, which results in significant differences
between the number of available cars at the peak
of the season and the fleet size at the end of
the calendar year.  
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The car rental industry in Poland is highly
fragmented with the presence of well-known
international brands such as Europcar, Hertz and
Avis and wide presence of domestic brands such as
Express and Panek and other unorganized players
operating in the industry. The organized players
have dominated the sector space owing to their
long-established presence, large fleet sizes as
well as their numerous rental points at airports,
railway stations and large city centers.
Recently, local car-sharing, bike-sharing schemes
and peer-to-peer platforms such as Uber and
Blablacar.pl have been increasing their presence
in the market. Poland has witnessed rising demand
of insurance replacement car rental which has
additionally led many people to start small
local car rental companies in the country.
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The report titled Poland Car Rental Market by
Market Structure (Organized and Unorganized
Sector), by Mode of Booking (Online and Offline),
by Clients (Leisure and Business), by Pick-Ups
(Airport and Off-Airport), by Car Type (Small,
Medium and Large) and by Major Regions - Outlook
to 2022 by Ken Research suggested that growing
demand for online car booking backed up with
growing number of medium and small car rental
companies will majorly account for the overall
revenue growth of Poland car rental market in
next 5 years till 2022.
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For more information on the research report,
refer to below link https//www.kenresearch.com/a
utomotive-transportation-and-warehousing/automotiv
e-and-automotive-components/poland-car-rental-mark
et/142453-100.html   Related Reports by Ken
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Foster Future Growth   Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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