Diapositiva 1

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Sustainable and EnergyEfficient Mobility
Options intourist Regions in Europe
SEEMORE
IEE-0110951/ From April 2012 to April 2015

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Project Summary
SEEMORE introduces energy efficient
transportsolutions for visitors ineight
coastal regions with the goal to reduce the
number of car trips made by tourists during
their holidays.
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Implementation regions
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Background

• Leisure transport accounts for 50 of
  all travel in industrialized countries
  and is expected to rise
• Tourist regions vulnerable, because
• Even larger share of leisure related trips
• Season peaks lead to capacity problems and
  congestion
• Trend of more individualized holidays
  favours private car use
• Balance between accessibility and attractive
  naturalenvironment
• SEEMORE offers (information on)
  alternatives to the car

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Objectives and main steps

• Objectives
• Increased tourists awareness about
  sustainable mobility
• Co-operation between the tourism and
  mobility sectors
• A shift of tourists towards more sustainable
  modes
• Share knowledge with other European regions

• Main Steps
• Overview of good practices and set up the
  co-operation framework in the regions
• Implementation of actions in 8 regions
• Evaluation and transfer of experience to
  other regions

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Expected Impacts

• Increased co-operation between tourism and
  mobility sectors
• Change in travel behavior of targeted visitors
• 5-15 reduction of car use for leisure trips
• 5 increase in non-motorized leisure trips
• Increase in public transport use
• Inspire other regions to implement similar
  actions
• Reduction of annual primary energy use with 796
  toe/year and of greenhouse gas emissions with
  2.170t CO2 e/year

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Partners
CINESI Transport Consultants Spain Mallorca
Transports Consortium Spain Trivector Traffic AB
Sweden Association of Local Authorities Fyrbodal
Sweden FGM-AMOR Austrian Mobility Research
Austria Common Europe Pomeranian Association
Poland Municipality of Choczewo Poland Club
Sustainable Development of Civil Society
Bulgaria Province of Forlì-Cesena Italy Central
European Initiative Italy Limassol Tourism
Development and Promotion Co Ltd Cyprus Stratagem
Energy Ltd Cyprus Horários do Funchal Public
Transport Portugal Local Councils Association
Malta


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SELECTED BULGARIAN REGION - DOBRICH

• Dobrich region, Bulgaria

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General description of the tourist region

• Main attractions spacious beaches of fine
  golden sand, shallow sea along the beaches,
  curative power of mineral waters and mud baths,
  picturesque protected areas and natural preserved
  zones with rare births and vegetation,
  anthropogenic resources from different historic
  eras, rural tourism in small villages, facilities
  for water sports and golf, many luxury hotels,
  restaurants and night clubs.

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• Dobrich region, Bulgaria

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Relevant results and findings from the regional
survey

• Modal split among the target group
• The average number of day trips per year in the
  target area is 1400. Percentage of day trips made
  from tourists in targeted area by different modes
  of transport is
• - Walking 11
• - Cycling 3.5
• - public transport 29
• - car 56.5
• - ship/ferry 0
• - others 0

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• Dobrich region, Bulgaria

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Relevant results and findings Needs and
preferences of tourists

• To have more well maintained (and enlightened by
  night) pedestrian alleys
• To have better constructed and maintained bicycle
  paths
• To have more possibilities for bike rental at
  reasonable prices
• To organize electrical vehicle transport (small
  trains) for transportation inside Albena resort
  and water transport (boats) among the resorts
• To have more parking places around the main
  attractions (Balchik palace, Kaliakra Cap)
• To have more information about the resort areas
  (maps with most interesting sites) and indication
  how to reach them by different mode of
  transportation
• To have more information about the time tables of
  the PT
• Foreign tourists would like to have this
  information at least in English and, if possible,
  in other languages (Russian, Romanian).

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• Dobrich region, Bulgaria

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Local strategy developed by the project team and
discussed and approved by local decision makers

• The stakeholders fully agreed with the proposed
  local vision
• MORE ATTRACTIVE AND ENVIRONMENTAL FRIENDLY
  SEASIDE DOBRUDZA THROUGH SUSTAINABLE TOURISM AND
  TRANSPORT
• The main goals were defined as follows
• To develop a strong information and promotion
  campaign thus introducing the term Mobility
  Management in the region and explaining the
  benefits of sustainable tourism and transport
  development.
• To introduce new mobility measures in resort
  areas thus linking tourism and transport sectors
• To increase the energy effectiveness of the
  transport

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• Dobrich region, Bulgaria

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SOME BEST PRACTICES IN TOURISM AND TRANSORT AREAS
COLLECTED BY SEEMORE TEAM

• 1.MOBILCARD A SPECIAL TRAVEL PRODUCT FOR
  TOURISTS (PROVINCE OF BOLZANO SOUTH TYROL,
  ITALY)
• Purpose To allow tourists to travel around the
  region using all means of public transport with
  just one ticket.
• Key partners Decision makers the Autonomous
  Province of Bolzano South Tyrol and the System
  of Integrated Local Transport funding partner
  the Foundation "Südtiroler Sparkasse" (as regards
  the Museumobilcard).
• Timeframe Initiative launched in 2006, with 2
  new cards introduced at a later stage.
• Current status The initiative is fully
  operating. After the launch of the original card,
  two new cards (the Museumobilcard and the
  Bikemobilcard) were also introduced.

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• Dobrich region, Bulgaria

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• Description of the measure The Mobilcard allows
  individuals to make full use of the South Tyrol
  Integrated Public Transport network with just one
  ticket. The Mobilcard can be purchased for 1, 3
  or 7 consecutive days and gives access, among
  other things, to trains, buses and cable cars.
  Reduced fares are available for youngsters up to
  14 years old. In addition, the Museumobilcard
  provides one admission to each of the 80
  participating museums, and the Bikemobilcard
  allows the holder to rent a bike (only once)
  during the validity period of the card itself.
• The System of Integrated Local Transport is
  fully involved in the operation of the
  initiative. In addition to its ticket offices,
  all tourist offices and many hotels are operating
  as sales outlets for the Mobilcard and the
  Museumobilcard. Concerning the Bikemobilcard,
  some hotels and other leisure facilities will
  soon be equipped as bike rentals outlets. Some 80
  museums also participate in the Museumobilcard
  initiative.
• Evaluations results
• A system to gather statistical data has been
  used to monitor the success of the initiative.
  Since its introduction, the Mobilcard has been
  largely successful, with a peak in sales in 2007.
  The use of cars has decreased, with beneficial
  effects on the environment.

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2. PARCO PANEVEGGIO PALE DI SAN MARTINO
DEVELOPMENT AND PROMOTION OF MULTIMODAL TRANSPORT

• Purpose Promoting sustainable mobility in the
  Park and promoting the Park itself as a
  sustainable tourist destination.
• Key partners Öko-Institut Südtirol/Alto Adige,
  Natural Park Paneveggio Pale di San Martino
  (co-financer), Trentino Trasporti (public
  transport provider, subcontractor), local
  representatives of the hotel and restaurant
  sector, the local tourist board.
• Timeframe The first steps in the initiative
  were taken in summer 2007, and the core measures
  were implemented in summer 2008.
• Objectives of the measures to be developed The
  initiative aims to adapt public transport to
  tourists needs, in order to encourage
  sustainable mobility within the Park and, at the
  same time, promote the Park itself as a
  sustainable tourist destination.
• Description of the measure The first measure
  adopted was the improvement and optimization of 9
  routes within the Park, with a focus on the
  number of stops and bus schedules. A new shuttle
  bus line was also implemented. The second goal of
  the initiative was to make public transport more
  attractive. This was reached by developing
  activities and highlighting destinations within
  the Park which can be reached by public
  transport. Cycling and hiking trails were brought
  to tourists attention, as well as the presence
  of several anthropological points of interest
  within the Park.

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3. LIMASSOL SEASIDE PATH

• Purpose Give the option of walking along the
  beach of Limassol, connect various areas, hotels,
  buildings of the beach and create a route that
  compliments the beautiful scenery of the coast.
• Key partners Limassol and Yermasoyia
  Municipalities, Ayios Tychonas, Pareklisia and
  Pyrgos Community Boards and the Ministry of
  Interiors
• Problems before implementation Walking access
  from one end to the other of coastline was
  through a sandy beach, which was avoided the most
  of the times. Access by car was provided through
  a seaside road which gets busy on Fridays and
  Saturdays.
• Timeframe The development of the walk path
  started in 2004 and was completed in two years.
  The walk path requires regular maintenance due to
  its proximity to the sea.
• Current status It is an almost a complete
  walking path along but still has two gaps.
• Description of the measure Construction of a
  walking path covering around 17 kilometers of the
  coastline, covering number of different
  municipalities and communities. It enables people
  to walk from one hotel to another (for
  conferences, events, dinners, etc.) with ease,
  therefore it helps reducing car use.

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• Dobrich region, Bulgaria

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4. NATURE AND CULTURE BUS, SKANE REGION
Purpose The project aims to increase the numbers
of visitors to nature area travelling by bus Key
partners Municpalities, the regional transport
authority (Skånetrafiken) and the department for
regional development at Region Skåne Timeframe
Project time 2009-2012. Current status The
operation will be transfered to and run by
Skånetrafikens in 2013. Problems before
implementation Before the scheme, public
transport was not available or limited to those
areas covered by the nature and culture bus in
Skåne and people without a car could not visit
them. Description of the measure The Nature and
Culture bus therefore was created to complement
the existing public transport network with new
routes, more departures and new stops to make it
easier to reach nature and culture by public
transport in Skane. The scheme also included
marketing and campaigns about nature and culture
areas.
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5. SOFT MOBILITY CORRIDORS IN VILNIUS

• Purpose The initiative aimed to encourage
  residents and visitors of Vilnius to cycle or
  walk to the numerous recreational, cultural or
  natural interest sites in and around Vilnius.
• Key partners EU funding through STREAM project,
  Vilnius Gediminas Technical University (VGTU) and
  the Healthy City Bureau of Vilnius
• Timeframe 2006-2009
• Problems before implementation Both residents
  and visitors previously used their car to reach
  leisure destinations surrounding Vilnius. The
  Neris River bank is an important green corridor
  which goes through the city centre and connects
  it to the surrounding regions. It was rarely used
  for recreation and there were missing links
  between the inner city recreational sites and
  those outside.
• Description of the measures Vilnius City
  developed a Sightseeing Water Route Along the
  Neris River, including the use of movable piers,
  in conformity with the National Tourism
  Development Programme for 2007- 2010.
  Consultation and awareness raising events
  demonstrated the importance of working with
  families and children. Also it was quite
  difficult to gain the support of all local
  stakeholders. Fortunately, Vilnius City, the most
  important stakeholder, was one of the project
  partners.

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Thank you for your attention!
Prof. Lucia Ilieva 359 2
8513558 mail_at_csdcs.org www.csdcs.org
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