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MKT 435 Course Teaching Resources/snaptutorial.com

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For more classes visit www.snaptutorial.com MKT 435 Week 1 Consumer Behavior and Marketing Paper MKT 435 Week 2 Porsche Case Study MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy – PowerPoint PPT presentation

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Title: MKT 435 Course Teaching Resources/snaptutorial.com


1
MKT 435 Course Teaching Resources/
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
2
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 All Assignments For more classes
visit www.snaptutorial.com   MKT 435 Week 1
Consumer Behavior and Marketing Paper MKT 435
Week 2 Porsche Case Study MKT 435 Week 3 Part I
Consumer Behavior and Marketing Strategy
3
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 1 Consumer Behavior and Marketing
Paper For more classes visit www.snaptutorial.co
m   Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed.
4
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 2 Porsche Case Study For more
classes visit www.snaptutorial.com   Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.
5
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 3 How Attitudes are Influenced   For
more classes visit www.snaptutorial.com   Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
6
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy For more classes
visit www.snaptutorial.com   Write a 700- to
1,050-word paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy.
7
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 4 Examine a Communication Tool For
more classes visit www.snaptutorial.com   Choose
a marketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc.
8
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy For more classes
visit www.snaputorial.com   Write a 525- to
700-word paper in which the team explains the
roles of family, culture, and subculture
influences on the companys target market
purchasing behavior.
9
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 5 Consumer Decision Making Process
Analysis   For more classes visit www.snaptutorial
.com   Analyze a recent purchase decision you
made using the steps in the consumer decision
making process. The consumer decision making
process is discussed in Chapter 14, pages
341-346.
10
MKT 435 Course Teaching Resources /
snaptutorial.com
MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy   For more classes
visit www.snaptutorial.com   Create and present a
10- to 12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market
11
MKT 435 Course Teaching Resources /
snaptutorial.com
The Best way to predict the Future is to create
it.....To Best way....
www.snaptutorial.com
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