MKT 438 Possible Is Everything--tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 438 Possible Is Everything--tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) – PowerPoint PPT presentation

Number of Views:12
Slides: 44
Provided by: DunnettStuckey

less

Transcript and Presenter's Notes

Title: MKT 438 Possible Is Everything--tutorialrank.com


1
MKT 438 Possible Is Everything/tutorialrank.com
2
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Entire Course For more course tutorials
visit www.tutorialrank.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper (2 Papers) MKT 438 Week 1 DQ 1 MKT 438
Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week
2 Individual Assignment Public Relations Case
Study (BP) (2 Papers) MKT 438 Week 2 Team
Assignment Part I Public Relations Campaign
(Delta Airlines)
3
MKT 438 Possible Is Everything/tutorialrank.com
  • MKT 438 Final Exam Guide (UOP Course)
  • For more course tutorials visit
  • www.tutorialrank.com
  • The objective of public relations is to sell
  • 2. The R-A-C-E approach to defining
    public relations includes the following
    components

4
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Final Exam Guide (UOP Course)
For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 6
Times, Rating A Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets
5
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Shoul
d a company be concerned with public opinion? Why
or why not?
6
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Shoul
d a company be concerned with public opinion? Why
or why not?
7
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
Which PR communication tool do you feel is the
most effective? Why?
8
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
Which PR communication tool do you feel is the
most effective? Why?
9
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What role does PR play in your organization?
Explain your answer.
10
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What role does PR play in your organization?
Explain your answer.
11
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) For more
course tutorials visit www.tutorialrank.com
Resources University Library, Internet Write
a 700- to 1,050-word paper in which you define
PR. Include in your paper Explain your
personal definition of PR and definitions from
three
12
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (UOP Course)
For more course tutorials visit www.tutorialra
nk.com Tutorial Purchased 3 Times, Rating A
Resources University Library, Internet Write a
700- to 1,050-word paper in which you define PR.
Include in your paper Explain your personal
definition of PR and definitions from three
13
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What are some positive and negative aspects of
publicity?
14
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What are some positive and negative aspects of
publicity?
15
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of evaluation techniques used in PR? What are
examples of each?
16
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com At
what stage of the PR campaign should evaluation
occur? Explain your answer. What are three types
of evaluation techniques used in PR? What are
examples of each?
17
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
would PR research impact a PR team? Give an
example.
18
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
would PR research impact a PR team? Give an
example.
19
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) For more
course tutorials visit www.tutorialrank.com MKT
438 WEEK 2 Public Relations Case Study MKT 438
WEEK 2 Public Relations Case Study Resource The
Practice of Public Relations textbook, University
Library, Internet
20
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) For more
course tutorials visit www.tutorialrank.com
Part I Public Relations Campaign MKT 438 WEEK
2 Resources The Practice of Public Relations
textbook, University Library, Internet. Select
a PR scenario from the following list
21
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper (UOP Course)
For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 4
Times, Rating B Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website at Select a
PR scenario from the following list An
organization is planning to introduce a new
product or
22
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
23
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?
24
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What is your organization's relationship with
the local, regional, national, and global media?
How does it impact your organization's PR
coverage?
25
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What is your organization's relationship with
the local, regional, national, and global media?
How does it impact your organization's PR
coverage?
26
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
critical is the internal communications process
in PR? Explain.
27
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
critical is the internal communications process
in PR? Explain.
28
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper (UOP Course)
For more course tutorials visit www.tutorialra
nk.com Tutorial Purchased 3 Times, Rating
A Resources University Library, Internet Select
an organization with which you are familiar, and
identify an issue within that organization that
would have both organizational and societal
implications.
29
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) For more course
tutorials visit www.tutorialrank.com MKT 438
WEEK 3 Organizational and Societal Functions of
Public Relations Paper Resources The Practice
of Public Relations textbook, University Library,
Internet Select an organization with which you
are familiar, and identify an issue within that
organization that would have both organizational
(internal) and societal (external) implications.
30
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)
For more course tutorials visit www.tutorialrank.
com MKT 438 WEEK 3 Part II Public Relations
Campaign Resources The Practice of Public
Relations, textbook, University Library,
Internet Write a 700- to 1,050-word paper in
which you recommend strategies to build media
relations and generate publicity
31
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper (UOP Course)
For more course tutorials
visit www.tutorialrank.com Tutorial Purchased 9
Times, Rating A Resources University Library,
Internet Write a 1,250- to 2,000-word paper in
which you recommend strategies to build media
relations and generate publicity for the
32
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Why
is it important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
33
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com Why
is it important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
34
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What potential effects can a crisis have on an
organization? Explain your answer.
35
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 2 (UOP Course) For more
course tutorials visit www.tutorialrank.com
What potential effects can a crisis have on an
organization? Explain your answer.
36
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course) For more
course tutorials visit www.tutorialrank.com
Read the case on the Exxon Valdex. What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?
37
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 DQ 3 (UOP Course)
For more course tutorials visit www.tutorialrank
.com Tutorial Purchased 1 Times, Rating
A Read the case on the Exxon Valdex. What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?
38
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials visit www.tutorialrank.
com Resource The Practice of Public Relations
Select one of the following case studies located
in The Practice of Public Relations or a case
study assigned or approved by faculty The
Tylenol Murders, Ch. 2 Exxon Corporations
Bad Good Friday, Ch. 5
39
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis (UOP Course)
For more course tutorials
visit www.tutorialrank.com Tutorial Purchased
3 Times, Rating A Resource The Practice of
Public Relations Select one of the following case
studies located in The Practice of Public
Relations or a case study assigned or approved by
faculty The Tylenol Murders, Ch. 2 Exxon
Corporations Bad Good Friday, Ch. 5 The
Katrina Kalamity, Ch. 13
40
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) For
more course tutorials visit www.tutorialrank.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)
41
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation (UOP
Course) For more course
tutorials visit www.tutorialrank.com Tutorial
Purchased 3 Times, Rating A Resources
University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation
42
MKT 438 Possible Is Everything/tutorialrank.com
MKT 438 Week 5 DQ 1 (UOP Course) For more
course tutorials visit www.tutorialrank.com How
has technology impacted the dissemination of
information to global publics?
43
MKT 438 Possible Is Everything/tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com