Traditional Marketing V/S Digital Marketing

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TRADITIONAL MARKETING V/S DIGITAL MARKETING

• After a brief introduction to the world of
  Digital Marketing in our previous article...
  today we are going to talk about how marketing
  has evolved from traditional to digital.
• With the advent of the internet, marketing has
  changed through the years. In the basic sense of
  the word, marketing is defined as the process of
  selling or promoting a business. Marketing
  methods fall under two categories traditional
  marketing and digital marketing.
• TRADITIONAL MARKETING
• Marketing existed before the internet took over
  the world of communication. Traditional marketing
  practices include marketing through the
  following mediums
• Print media (This includes marketing through
  newspapers, billboards, brochures, magazines,
  flyers and posters)
• Broadcast media(This includes marketing through
  the Television and Radio)
• Direct mail
• Referral
• Outdoor
• Print Media
• Print media is a form of advertising that has
  existed for decades now. In the beginning, people
  relied on the written world for information.
  Every major event was first pushed through
  different forms of print. Before the advent of
  even telephones to communicate, newspapers,
  brochures, leaflets and flyers were used to get
  the attention of people everywhere. Even with the
  internet taking over, print media has still been
  one of the most popular forms of advertising and
  communication.
• Broadcast media
• Broadcast media includes marketing through
  mediums like the Television and Radio. Slowly as
  different forms of communication took over,
  Television and Radio became widely accessible.
• Companies who wanted to increase their reach to a
  wider and larger audience started using these
  modes to communicate. This mode of communication
  helps reach a large group within a limited
• period of time, which is why its still extremely
  effective.

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• Outdoor
• Outdoor marketing includes spreading the message
  across with mediums such as hoardings,
  billboards, taxis, bus shelters, benches and
  buildings. Outdoor marketing is still extremely
  effective as it helps increase recall. These are
  things that you see around you on a regular basis
  and thus, the outdoor mode of communication and
  advertising still remains extremely effective.
• DIGITAL MARKETING
• Digital marketing is all about engaging the
  audience in an interactive and engaging with a
  large target audience. Digital marketing
  includes a very broad form of communication. The
  digital marketing methods include using the
  following platforms
• Email Marketing
• SEO (Search Engine Optimisation)
• PPC (Pay Per Click)
• Social Media
• Online Advertising
• Viral Marketing
• Text Messaging
• Email marketing
• Email marketing is one of the earliest forms of
  online marketing. Through this mode, marketing
  involves sending out specific communication on a
  large scale while targeting a specific audience.
  Email marketing also helps in sending out a
  specific communication, thereby increasing recall
  and retention.
• SEO Search Engine Optimisation
• To put it in very simple terms, search engine
  optimisation is defined as using tools that
  increase and maximise the number of viewers on a
  website. This particular system ensures that a
  website ALWAYS appears on the top of the search
  list and while doing that, it filters out the
  unwanted data. SEO helps in giving the people
  searching exactly what they want and hence is a
  very effective tool for digital marketing.

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• marketing, as well as some traditional elements,
  all with goal to assure that the content grabs
  the attention of the market and spreads
  naturally through online communities.
• Text Messaging
• This is a classic favourite. This method of
  advertising involves sending your advertisements
  and communications to a large group of people
  through messages. This form ensures that the
  reach is limited to a specific target audience.
  With the exponential rise in usage of smartphones
  around the world has enhanced the dependency on
  them for quick and timely information.
• TRADITIONAL MARKETING VS. DIGITAL MARKETING
• The right medium of advertising for your business
  depends on the following factors
• The medium thats most relevant and effective in
  the long run
• The strategy that has the most reach
• A platform that has the quickest response
• Advertising and technology evolve hand in hand.
  The basic difference between traditional
  marketing and digital marketing is the end goal
  of both the methods. Traditional marketing aims
  at reaching people, while digital marketing aims
  at helping people reach out to you.
• While traditional marketing is an all time
  favourite, here are a few advantages that make
  digital
• marketing a hot success
• Digital marketing optimises your cost. It makes
  sure that you get more than the amount you put
  in, thus increasing the impact of your campaign.
• Digital marketing increases communication. With
  real time interaction, digital marketing ensures
• that the sellers and buyers always have a
  platform where they can talk and interact with
  each other on.
• Digital marketing, with its multiple facets,
  ensures higher visibility and real time results.
  Through tools like SEO, google analytics and
  PPC, digital marketing has accessed areas that
  were impossible through the traditional methods
  of marketing.
• Both traditional and digital marketing have their
  own selling points. However, the field you pick
  is dependent on the kind of results you expect
  from the campaign. The over used and extremely
  exploited traditional marketing methods have
  their advantages. However, with the fast paced
  world of the internet, digital marketing has
  gained a lot of traction in the past few years.
  At the end of the day, your form of marketing is
  based on what you want the end result to be.