Digital marketing vs Traditional Marketing (1)

1
Digital Marketing

Versus
Traditional Marketing

• Website - http//digitaldip.co

2
Index

• Definition
• Costs
• Targeting
• Disadvantages of Traditional Marketing
• Advantages of Digital Marketing

3
Definition

• Digital Marketing
• Its also called as data-driven marketing. It
  means the marketing of services or products
  using digital technologies, on the internet .
  Digital Marketing also includes display
  advertising, mobile advertising, and Social Media
  Marketing and other digital mediums.

• Traditional Marketing
• Its refers to any type of promotion, advertising
  or campaign that has been in use by companies for
  years, and that has a proven success rate.
  Methods of traditional marketing include print
  advertisements, such as newsletters,
  flyers,newspaper print ads and more.

• Website - http//digitaldip.co

4
Targeting

• Digital Marketing
• Its allows for campaigns to be targeted on
  gender, age, interests, location, and even past
  purchasing history. This allows companies to get
  their message in front of the right customer.

• Traditional Marketing
• Its allows for concentrated marketing that is
  limited to age, interests, location.

• Website - http//digitaldip.co

5
Disadvantages of Traditional Marketing

• Very Expensive
• Unreliable
• Forced promotion
• No analytics
• One way
• Hard to Measure

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6
Advantages of Digital Marketing

• Less expensive method of communication.
• Connect with mobile customers.
• Strategize with the valuable DATA and Analytics.
• Improve Conversion Rates.
• Improve your Outreach.

• Website - http//digitaldip.co

• .

7
Measuring Results

• Digital Marketing
• Its on the other hand, is highly automated and
  efficient. Technology and software take data and
  pull it into a user-friendly database. By doing
  so, digital marketing provides real time tracking
  of what works and what does not work so that you
  can optimize your efforts.

• Traditional Marketing
• Its typical requires more manual processes, more
  time, and more money.

Website - http//digitaldip.co
8

• Thank You

Website - http//digitaldip.co
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