Benefits of Digital Marketing over Traditional Marketing

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Benefits of Digital Marketing over Traditional
Marketing
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What is Marketing ?



Marketing is a process in which we promote or
products or services to the customer with the
intention to make profit.
Or we can say that marketing is all about new
ideas, action, strategy, planning, teamwork and
many more as you can see in picture
If we talk about marketing, it seems so easy to
hear the word marketing, but when it comes to
implementation most of the industries, not only
small even big industries as well lack proper
discharge capabilities.
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It requires a lot of research or investigation to
find proper marketing methods which will benefit
the company, hence for that, we got two kinds of
marketing method First, Traditional marketing
Second, Digital or Modern marketing.
Firstly if we talk about traditional marketing,
then traditional marketing is that form of
marketing which provides marketing by some
traditional kinds of methods, which we used to
conquer on daily basis and which might be hard to
ignore like, 1.Ads on Television 2.Printed
ads in Newspaper, or Magazine 3.Advertisement
on Radio. 4.Advertisement through SMS and
Calls 5.Face to Face advertisement 6.Ads
on postcards or via pamphlet, and many more like
such
Tradition marketing has a benefit that is, in
traditional marketing company got the chance to
interact with the customers and came to know the
reviews from customers about the product. While
traditional marketing has some drawbacks as well,
which we will discuss further in the article.
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On the other hand, we have digital or modern
marketing which provides a lot of methods for
marketing to a company. Digital Marketing is an
emerging topic in the world, and this is
happening due to the digitalisation of the world
economy.
Nowadays almost all things are becoming internet
prone and thats why marketing too becomes
digital. Digital Marketing helps to run your
advertisements on internet properly as well help
you ranking in the SEO.
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Digital marketing not only makes marketing easy
but it also provides a lot of features along with
it which helps a company to invest its money in
the right place and earn the right return on
investment.
Digital Marketing makes marketing of a product
easy. In this, you can simply promote your
product or service on various kinds of social
media websites like Facebook, Instagram,
Pinterest, LinkedIn, etc.
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Online marketing provides you with a lot of
filters, it helps you to target your customers
precisely based on their age, lifestyle,
religion, interest, etc. While in such kind of
marketing you need not rely on other people for
spreading your information to a customer, you
simply can market your product or service
according to your need. Online marketing is even
providing better career opportunities
Most human beings today are using smartphones for
almost every small thing, so in such cases,
online marketing provides you a very good
opportunity to mark online marketing provides you
a very good opportunity to market your product on
various websites and apps that people are using
to promote your thing.
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Now if we talk about the benefits of digital
marketing over tradition marketing than points
tote noted are as follows 1. No control over
anything whatss already done - In traditional
kind of marketing we saw that advertisement takes
place through newspaper or magazine or radio, so
in that case if once anything is printed or
broadcasted which contains any mistake you cant
be able to stop that spread, for that you need to
re-publish again your Ad by correcting all your
mistake, while in case of online marketing you
can easily delete that of your post which you
find not appropriate according to your
requirement. 2. It requires high cost -
Traditional marketing requires high cost for
building and broadcasting Ads because media Ads
involves high making cost and small companies
can't invest much money in that. While in the
case of Online marketing it only requires a
little.
3. Easy to Share - You can not easily share any
information with your friends or family from
traditional marketing measures. 4. You can not
trust everything you read in newspaper or
magazine- This is one of the biggest drawbacks of
traditional marketing that it does not provide
any surety about the product or service it has
printed about. Even neither online media can do
so, but in online marketing, by seeing any post
you can easily check the reviews of people to
know the real thing about the same.
5. Poor Campaign Strategy - Traditional
marketing doesnt provide any tool to select the
audience to whom you wanted to show your Ad.
6. Telephone advertising annoys when youre at
any important place or doing any important work,
so again it is a drawback.
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7. Non-mobility. 8. Lack of proper
functioning. 9. It requires more effort. 10.
Requires more time and energy.
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