MKT 498 EDU Education on Your Terms/mkt498edu.com

1
MKT 498 EDU Education on Your Terms/mkt498edu.com
2
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Entire Course (New Syllabus) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
1 Purpose and Value of Integrated Marketing
Communications MKT 498 Week 2 Product and
Market Identification
3
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).            
  Multiple Choice and Multiple Select Questions 1
         The foundation of an IMC plan includes
which of the following elements? (Check all that
apply)   2          A system of partnerships and
alliances that a firm creates to source,  
4
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498edu.com     mkt 498
craig help  
5
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 DQ 1   FOR MORE CLASSES VISIT
www.mkt498edu.com   What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?  
6
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
7
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com     What are the different
types of tools available for businesses to
conduct marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
8
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) FOR
MORE CLASSES VISIT www.mkt498edu.com     MKT 498
Week 1 Individual Assignment Purpose and Value
9
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498edu.com     Write a 700-
to 1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper
10
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 1 Purpose and
Value of Integrated Marketing Communications Selec
t a product or service from a company with which
you are familiar. Write a 1,050- to 1,200-word
paper in which y
11
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com     Why is it important to
have a unique competitive advantage (often called
a unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
12
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com     What is a target market?
How do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service?
13
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples. 
14
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 DQ 4   FOR MORE CLASSES VISIT
www.mkt498edu.com   What assessment tools might
a business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples.
15
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is the value and
purpose of a marketing positioning statement? How
does the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
16
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES VISIT
www.mkt498edu.com   Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
with the appropriate information that describes
the tool and that then compares the strengths and
weaknesses of using each tool to create a
marketing strategy.
17
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis
18
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 Product and Market
Identification FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 2 Product and
Market Identification Prepare for the Marketing
Communications Plan Executive Summary due in Week
5, by addressing the following Discuss the
product or service each team member wrote about
in their individual Week 1 Purpose and Value of
Integrated Marketing Communications assignment.
Select one of these products or services to use
in the upcoming team assignments.
19
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 2 Trends in Marketing
Communications FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 2 Trends in
Marketing Communications Write a 1,050- to
1,200-word paper in which you Select and
assess three trends in marketing
communications. Provide specific examples of
each trend with evidence of marketing
communications that reflect the
20
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 3 Advertising Tools in IMC Plans FOR
MORE CLASSES VISIT www.mkt498edu.com     MKT 498
Week 3 Advertising Tools in IMC Plans Write a
1,200- to 1,450-word paper using the company that
you selected for the Week 1 assignment in which
you Identify three advertising tools that the
company uses.
21
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 3 Competitive
and Segmentation Analysis Presentation Create an
8- to 10-slide Microsoft PowerPoint
presentation with speaker notes that shows a
competitive advantage analysis in which the
following points are addressed
22
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com     What are some of the
current trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected? 
23
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 week 3 Integrated
Marketing Communication Target Market Paper
24
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 week 3 Integrated
Marketing Communication Target Market Paper
25
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
26
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
27
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
28
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
29
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary FOR MORE CLASSES VISIT
www.mkt498edu.com     MKT 498 Week 5 Marketing
Communications Plan Executive Summary For your
final Learning Team assignment, complete a
Marketing Communications Plan Executive Summary
(you must know what an Executive Summary is)
using the information from the Learning Team
assignments in Weeks 2-4
30
CJA 234 MART The power of possibility/cja234martd
otcom
MKT 498 EDU Education on Your Terms/mkt498edu.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New) FOR MORE
CLASSES VISIT www.mkt498edu.com     MKT 498 Week
5 Team Assignment Integrated Marketing
Communication Plan
31
MKT 498 EDU Education on Your Terms/mkt498edu.com