Learn About White Hat and Black Hat SEO Techniques

1
www.medresponsive.com
2
Healthcare SEO Strategies

• Most healthcare businesses now rely on
  healthcare digital marketing to improve
  their SEO performance.
• Healthcare SEO techniques bring more visitors to
  a website by making it rank high in search
  engines.
• Though white hat and black hat SEO strategies
  provide results to improve a site's
  visibility, they are totally different.

www.medresponsive.com
3
Whats the Difference?

• Knowing the difference between these two SEO
  approaches will help you choose the right
  strategies.
• The major difference is that white hat tactics
  emphasize a strategy that follows Googles
  rules, mainly in terms of quality content.
• Make sure that you follow reliable white hat
  techniques to improve your search engine
  optimization.
• Black hat strategies are unethical and will
  invite Googles penalties.

www.medresponsive.com
4
White Hat Optimization Strategies

• Standard techniques in this category include
• Original, good quality content
• Share-worthy and link-worthy content is
  important to attract the target audience.
• Make sure that the content is original and
  relevant to your needs and to your site.

www.medresponsive.com
5
White Hat Optimization Strategies

• Appropriate back links
• Google considers back links as a mark of
  integrity or trustworthiness.
• Good back links indicate good quality content,
  and Google will reward you with higher
  search rankings.
• Suitable keywords
• Choose a list of suitable keywords with proper
  research.
• Use long-tail keywords or phrases more specific
  to your service or product to improve your
  rank.

www.medresponsive.com
6
White Hat Optimization Strategies

• Keyword rich Meta description
• Search engines give high value for Meta title
  and description.
• Meta description ties your title to the content
  on your page and provides visitors with a
  clear idea of what your page is about.
• Make sure this description contains relevant
  keywords and is not overstuffed with
  keywords.

www.medresponsive.com
7
White Hat Optimization Strategies

• Add internal links
• Internal links throughout site content indicates
  the value of your site.
• They help visitors navigate their way through
  the site and choose relevant pages to click
  to.
• Two or three links to most relevant pages is
  recommended.

www.medresponsive.com
8
Black Hat SEO Tricks

• Certain strategies that provide quick results,
  but are unethical include
• Inappropriate keywords
• Understand what your visitors are actually
  looking for and provide specific keywords
  related to their search.
• Using irrelevant keywords may result in poor
  ranking.

www.medresponsive.com
9
Black Hat SEO Tricks

• Invisible text
• A common black hat technique, invisible text is
  something like white text on a white
  background or using zero size fonts that
  only the search engines can see and not your
  visitors.
• This strategy will result in Google penalizing
  your website.

www.medresponsive.com
10
Black Hat SEO Tricks

• Cloaking
• This is a deceiving technique, where the content
  presented to the search engine spider is
  different from that presented to the user's
  browser.
• For such activities, websites will be penalized.
• Doorway domains
• These fake pages overloaded with keywords
  automatically redirect visitors to a separate
  page or another domain
• This will ultimately hurt your rankings.

www.medresponsive.com
11
Choose Only the Best

• Though it takes time, it is ideal to choose White
  hat SEO strategies. Theres no shortcut. Only
  hard work can help you get good results on search
  engines. Consider choosing an experienced
  healthcare digital marketing agency that will
  always go for white hat techniques to optimize
  their client websites.

CONTACT
8596 E. 101st Street, Suite H, Tulsa, OK
74133Main [phone]Fax (877)
835-5442E-mail info_at_managedoutsource.comURL
www.medresponsive.com
Thank You