Basics of SEO

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9196111361147
www.nidmindia.com
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WHITE HAT SEO
BLACK HAT SEO
Techniques and strategies that target a human
audience opposed to a search engine
Techniques and strategies used to get higher
search rankings
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Types of SEO On-Page, Off-Page SEO, Technical
SEO.
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On Page SEO
The practice of optimizing web pages for
specific keywords in order to improve search
visibility and traffic
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Off Page SEO
Actions taken outside of your own website to
impact your rankings within search engine
results pages
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Technical SEO
Process of ensuring that a website meets the
technical requirements of modern search engines.
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NATIONAL INSTITUTE OF DIGITAL MARKETING 919611361
147 www.nidmindia.com