DIGITAL MARKETING TRAINING IN BANGALORE

1
WELCOME TO OUR CHANNEL
2
PPT ON
SEARCH ENGINE OPTIMIZATION(SEO)
3
CONTENT
What is SEO. Why we use SEO What are Search
Engines. Working of a Search Engine. Types of
SEO. On Page Optimization. Off Page
Optimization. Advantages and Disadvantages of
SEO. Conclusion.
4
What is SEO? Why we use SEO
SEO stands for Search Engine Optimization. It is
a technique used to increase the visibility of a
website in search engine's result page. SEO helps
the website rank better in the result page. A
better ranking website gets more traffic,
creating the opportunity of better exposure and
revenue.
5
What are Search Engines?
Search Engines are software's designed to search
the information on the worldwide web. Google,
Yahoo, Bing, Ask are name of some search
engine. Google is the top Search Engine and is
used by 70-80 people around the world. Rest 20
to 30 use the other search engine mentioned.
6
Working of a Search Engine
The Search Engine had two major functions -
Crawling Indexing, and providing relevant
result. The search engine use programs
called crawlers are spiders to read the source
code of the website and store this data on their
local servers. This technique is called crawling
of the website. A website is generally crawled 3
to 4 times a year.
7
Types of SEO

• There are three types of SEO-
• White Hat SEO- White hat SEO is the body of
  approved search engine optimization tactics
  designed to increase a website's position on a
  search engine results page (SERP). The technique
  used are On Page Optimization and Off Page
  Optimization.
• Black Hat SEO -Black hat SEO is a practice
  against search engine guidelines, used to get a
  site ranking higher in search results.
• Gray Hat SEO -Gray Hat SEO is an SEO practice
  that's riskier than White
• Hat SEO, but one that may or may not result in
  your site being banned from search engines and
  their affiliate sites.

8
On Page Optimization.
On Page Optimization is a part of White Hat SEO.
It refers to optimizing the factors that affects
the listing of the website in search results. The
following techniques are covered under on page
optimization.
9
Off Page Optimization
Off page optimization is an important part of
SEO, even important than On page. This is because
link building is the major part of Off page,
which is taken into consideration when assigning
a page rank to the site. The techniques used in
off page are-
10
Advantages and disadvantages of SEO

• Advantages
• It Boosts Your Credibility. ...
• It Doesn't Have To Cost You Anything. ... It
  Supports Content Marketing. ...
• It Maximizes PPC Campaigns. ...
• It Gives You A Competitive Advantage. ... It Can
  Help You Reach More People.
• Disadvantages
• It takes time.
• Your competition is the rest of the Internet .
  Results are not guaranteed .
• It requires constant maintenance.
• It does not give profit at the beginning.
• The cost of services is high (less offer of
  specialists).

11
(No Transcript)
12
THANK YOU FOR WATCHING
BOOK NOW
Contact us 91 9611361147
www.nidmindia.com
Follow us on