Best digital marketing insitute in rohini - PowerPoint PPT Presentation

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Best digital marketing insitute in rohini

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A digital marketing course teaches essential skills in online marketing, including SEO, social media strategies, email campaigns, content creation, and paid advertising. Students learn how to analyze data, engage target audiences, and optimize campaigns for better ROI, aiming to develop expertise in modern digital marketing tools and techniques. – PowerPoint PPT presentation

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Date added: 10 December 2024
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Title: Best digital marketing insitute in rohini


1
  • WELCOME

2
WHAT IS DIGITAL MARKETING ?
  • Digital marketing refers to the use of online
    platforms and technologies, such as social media,
    search engines, email, and websites, to promote
    products, services, or brands to a targeted
    audience.
  • It involves various strategies like content
    marketing, search engine optimization (SEO),
    pay-per-click (PPC) advertising, and social media
    marketing to drive engagement, sales, and brand
    awareness in the digital space.

3
WHAT IS SEO ?
  • SEO (Search Engine Optimization) is the process
    of optimizing a website or online content to
    improve its visibility and ranking on search
    engine results pages (SERPs), making it easier
    for users to find.
  • It involves techniques such as keyword research,
    on-page optimization, backlink building, and
    improving site performance to increase organic
    (non-paid) traffic and enhance the overall user
    experience

4
TYPES OF SEO -
  1. White Hat SEO
  2. Black Hat SEO
  3. Gray Hat SEO

5
WHITE HAT SEO
  • White Hat SEO refers to ethical optimization
    practices that align with search engine
    guidelines and focus on improving the user
    experience while enhancing the website's
    visibility in organic search results.
  • It involves strategies such as creating
    high-quality content, using relevant keywords,
    improving site speed, and building natural
    backlinks, all aimed at long-term sustainable
    growth and avoiding penalties from search engines

6
BLACK HAT SEO
  • Black Hat SEO refers to unethical optimization
    practices that violate search engine guidelines,
    aiming to manipulate rankings through shortcuts
    or deceptive tactics.
  • It includes strategies like keyword stuffing,
    cloaking, using hidden text or links, and
    building low-quality backlinks, which can result
    in search engine penalties or a website being
    banned from search results.

7
GRAY HAT SEO
  • Gray Hat SEO refers to optimization techniques
    that fall between the ethical practices of White
    Hat SEO and the manipulative tactics of Black Hat
    SEO, often using strategies that are not
    explicitly against search engine guidelines but
    may still be risky.
  • It involves practices like using clickbait,
    borderline tactics for link-building, or subtle
    keyword manipulation, which could potentially
    lead to penalties if search engine algorithms
    change or if the techniques are misused.

8
WHAT IS WEB TRAFFIC ?
  • Web traffic refers to the number of visitors who
    access a website. It includes both organic
    traffic (from search engines) and paid traffic
    (from ads). Analyzing web traffic helps
    businesses understand user behavior, track
    performance, and optimize strategies for
    improving website visibility, engagement, and
    conversions.
  • Web traffic is the number of visitors or data
    requests made to a website, reflecting its
    popularity and user engagement.

9
TYPES OF WEB TRAFFIC
  • 1.Organic Web Traffic
  • 2.Inorganic Web Traffic
  • 3.Direct Web Traffic
  • 4.Social Web Traffic
  • 5.Refferal Web Traffic

10
What is organic web traffic ?
  • Unpaid Visitors Organic traffic refers to wbsite
    visitors who arrive through unpaid search engine
    results, not through paid ads or other marketing
    efforts.
  • Search Engine Ranking It is driven by the
    website's ranking for relevant keywords in search
    engine results pages (SERPs), typically achieved
    through effective SEO strategies like keyword
    optimization, quality content, and technical SEO

11
What is inorganic web traffic ?
  • Paid Traffic Inorganic traffic refers to
    visitors who come to a website through paid
    advertising, rather than organic (unpaid) search
    engine results.
  • Ads Campaigns This traffic is driven by paid
    campaigns like Google Ads, display ads, social
    media ads, or other forms of paid media,
    targeting specific keywords, demographics, or
    interests.
  • Temporary Inorganic traffic is typically
    short-term and stops when the advertising budget
    is depleted or the campaign ends, unlike organic
    traffic, which can sustain itself over time

12
What is Direct Web traffic ?
  • Direct Visits Direct traffic refers to visitors
    who access a website by typing the URL directly
    into their browser or by using a bookmarked link,
    without coming from a search engine, referral
    link, or paid advertisement.
  • No Referral Source These visits do not have a
    specific referral source (e.g., no search query
    or external website link), making them distinct
    from organic, paid, or referral traffic.

13
What is Social Web traffic ?
  • Traffic from Social Media Social web traffic
    refers to visitors who come to a website from
    social media platforms like Facebook, Twitter,
    Instagram, LinkedIn, TikTok, etc.
  • Referral Source This traffic is considered
    referral traffic because it originates from
    social media posts, ads, or shared links on
    social platforms, directing users to the website.

14
What is Referral Web traffic ?
  • Traffic from External Websites Referral web
    traffic refers to visitors who come to your
    website by clicking on a link from another
    website, blog, or online platform, other than a
    search engine or social media.
  • Inbound Links This traffic is generated through
    backlinksexternal sites linking to your website,
    whether in articles, blog posts, forums, or other
    content.

15
  • Address - Budh Vihar, Rohini, OPP. Rajni Gupta
    Hospital, Delhi110086
  • Website URL - https//www.dicsitcourses.com/digita
    l-marketing-training-institute-in-pitampura.php
  • DEEPU
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