Mobile Advertising - PowerPoint PPT Presentation

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Mobile Advertising

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Trends In Advertising: Mobile Advertising is promising for Years To Come due to continuous increase in Smartphone users In India. As Per the latest Survey ,The Smartphone User Base in India has reached over 300 million. With the New Entrants in the market and the easy and affordable internet access ,The Demand for smartphones is growing at a Fast pace.It is giving Impetus to Mobile Advertising as they connect directly to consumers. – PowerPoint PPT presentation

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Title: Mobile Advertising


1
Mobile Advertising
  • Ever Evolving Advertising! Technology enhancing
    advertising effectiveness

2
Trends In Advertising
  • Mobile Advertising is promising for Years To Come
    due to continuous increase in Smartphone users In
    India. As Per the latest Survey ,The Smartphone
    User Base in India has reached over 300 million.
    With the New Entrants in the market and the easy
    and affordable internet access ,The Demand for
    smartphones is growing at a Fast pace.It is
    giving Impetus to Mobile Advertising as they
    connect directly to consumers.

3
Sprouting ad formats  
  • the approach and promotion of cell phones brought
    on another influx of imagination and development
    for sponsors, who responded by adjusting to the
    current procedures. nonetheless, because of the
    absence of a typical ui, promotions delivered for
    conventional media were not totally reasonable
    for cell phones.
  • brand advertisers discovered that mobile
    advertising is very advantageous to them for
    their appearance and mobility. it can be easily
    tailored, allowing advertisers a prospect to
    grasp the consumers attention through design,
    resulting the mobile ads are supplied on the
    podium is taking intelligent approach as
    smartphone world.

4
Quality broadcasting
  • The dynamic gesture and intuitive components of
    quality media are especially gainful to
    distributers, as they figure out how to manage
    client eagerness through persistent engagement
    and cooperation with the advertisements. The
    nature of the promotion can be additionally
    improved through sound and video components that
    enable the brand to make significantly
    mindfulness than the static advertisements.
  • Enriched media, being of such an intuitive and
    brilliant nature, supports advertisement
    engagement generously. Starting from only a
    tick based way to deal with various natural
    functionalities, for example, touch, scratch,
    drag, empowers purchasers to encounter a brand in
    more captivating routes than any time in recent
    memory.

5
Using Native advertisement is an innovative idea
  • The following advancement towards more noteworthy
    client engagement is native advertisement a game
    changing arrangement that depends on the
    convergence of substance into the medium. By
    outline, local versatile advertisements
    consolidate flawlessly with the application to
    avoid a strategic nosiness with the client
    encounter.
  • By decreasing the complexity amongst substance
    and application, native advertising makes
    customers more open to see the promotions. Native
    advertisement had raised its bar for customized
    mobile advertising by utilising the power of
    local ads. Native advertisement has come up with
    a simple motivation that is increasing
    engagements by reducing intrusiveness.

6
Development of ad technologies
  • Despite of the classiness and maturity level of
    mobile ad formats, ad technology is going through
    few colossal changes in several fields like real
    time biding aids, accuracy improvements and
    quality of campaigns. Through this real-time
    bidding, plenty of user based parameter can be
    leveraged to offered relatable ads. Moreover, ad
    impression empowers mobile advertiser to handle
    their inventory in cost effective way.

7
Conclusion
  • The industry is paving their way with quality
    media and marketer are pulling up their shocks
    for sharing brand specific content, based on the
    engagements with users. Meanwhile advertiser is
    taking advantage of advanced form of Ad format. 
    For quintessential characteristics of mobile
    devices, consumers are driving towards the mobile
    advertisement. Therefore, developers are gaining
    massive return from their investment through
    mobile advertisement. Thus, affection with mobile
    advertisement within developers will remain in
    coming few years for sure.
  • Original source of this presentation is Why We
    Love Mobile Advertising (And You Should, Too!)

8
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