Why mobile ads are future of advertising

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Why Mobile Ads are Future of Advertising?
Mobile is growing Faster than any other ad Formats
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What Is Mobile Advertising?

• Mobile advertising is the communication of
  products or services to mobile device and
  smartphone consumers. The mobile advertising
  spectrum ranges from short message service (SMS)
  text to interactive advertisements. 
• Mobile advertising can be done in the following
  ways
• Mobile Web Text tagline ads, mobile Web banner
  ads, WAP 1.0 banner ads, rich media mobile ads
• Multimedia Messaging Service Short text ads,
  long text ads, banner ads, rectangle ads, audio
  ads, video ads, full ads
• Mobile Video and TV Advertising Units Ad breaks,
  linear ad breaks, nonlinear ad breaks,
  interactive mobile video and TV ads
• Mobile Applications In-app display advertising
  units, integrated ads, branded mobile
  applications, sponsored mobile applications

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As pr BI reports U.S. mobile ad spend will  reach
around 42 billion in 2018, up by a five-year
compound annual growth rate of 43 percent from
2013.
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Some Stats and Study Report Summary

• The report says that mobile devices will become
  the main vehicle for internet advertising and
  will overtake desktop advertising in 2017.
• Mobile advertising increasing its share of global
  internet advertising to 52 percent from 44
  percent this year.
• In 2018, the agency expects mobile advertising to
  account for 60 percent of all internet
  advertising, where the mobile advertising
  expenditure is expected to reach US134 billion.
• A Study says, Across Western Europe, Asia and
  North America, Hong Kong comes second globally,
  with 79 percent of internet use being mobile,
  followed by China (76 percent) and the United
  States (74 percent). Italy and India come joint
  fifth, at 73 percent each. 
• Three out of every four minutes (75) of Internet
  use will be accessed via a mobile device in 2017.

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A Quick Note
Advertisers also need to think about consumer
mobility, not just mobile devices, the report
continues. During the day consumers shift their
attention from tablet to desktop to smartphone,
sometimes while watching TV, so advertisers need
to build brand experiences that are coherent
across screens and devices.
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Thank You!