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MKT 578
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MKT 578 Entire Course Final Guide (Updated)
MKT 578 Week 1 Key Target Groups (Pfizer) MKT 578
Week 2 Importance of Feedback MKT 578 Week 2
Project PR Issue (Wounded Warrior) MKT 578 Week 3
Tesco bank Campaign Design MKT 578 Week 4
Integrated Marketing Communications MKT 578 Week
4 Media Selection (AIG) MKT 578 Week 5 Media
Campaing Part 2 (AIG)
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MKT 578 Final Exam Guide (New)
1) Archaeologists inform us that public relations
has roots in A. Iraq, where bulletins informed
farmers how to grow more food B. England, where
18th century bulletins hailed the coming of the
British Industrial Revolution
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MKT 578 Week 1 DQs
Week 1 DQ 1 Public relations is sometimes be
viewed as the process by which and organization's
reputation, products and services are enhanced or
maintained. Similarly, marketing often serves to
enhance an organization's reputation, products
and services. In what ways can we distinguish
public relations from marketing?
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MKT 578 Week 1 Key Target Groups (Pfizer)
Pfizer Key Target Groups Important Target
Groups Engaging Public Relations Public Relations
Communications Conclusion
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MKT 578 Week 2 DQs
Week 2 DQ 1 Describe the role of marketing
research as it pertains to public relations.
Compare and contrast primary and secondary
research. Is one more important than the other to
public relations professionals and their efforts?
Why do you think so...or why not? Week 2 DQ
2 What do you understand internal and external
stakeholders to be, when considered from the
perspective of the Public Relations profession?
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MKT 578 Week 2 Importance of Feedback
MKT 578 Week 2 Importance of Feedback
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MKT 578 Week 2 Learning Team Project Problem
Framing Paper
Resource University Material Public Relations
Learning Team Project Write a paper between 1,050
and 1,400 words in which you describe your
approved organization and a problem or
opportunity currently confronting it. Discuss the
role that public relations appears to play within
your selected organization, as well as its
importance in the organizations overall
promotional mix.
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MKT 578 Week 2 Project PR Issue (Wounded Warrior)
Wounded Warrior Project PR Issue Specific
Public Relations Issue Impact of the Issue PR
Issue Problem Statement Target Group Goals of
Communication Conclusion
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MKT 578 Week 3 DQs
Week 3 DQ 1 What are the ethical responsibilities
of public relations professionals? How important
is the ethical component of the practice of
public relations and how does a PR practitioner
determine what is ethical and what is not? Week 3
DQ 2 The growth of video news releases (VNRs) has
increased significantly. Former President George
W.
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MKT 578 Week 3 Individual Assignment Public
Relations Stakeholders Pape
Resource Week Two Problem Framing Paper Use the
public relations campaign that is the subject of
the Learning Team project introduced in Week Two
as a reference. Write a paper of 1.050 to 1,400
words describing in detail the full, specific
array of internal and external stakeholders
(publics) affected by the campaign.
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MKT 578 Week 3 Learning Team Reflection
Discuss this weeks objectives with your team.
Your discussion should include the topics you
feel comfortable with, any topics you struggled
with, and how the weekly topics relate to
application in your employment field. Prepare a
350- to 700-word paper detailing the findings of
your discussion.
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MKT 578 Week 3 Tesco bank Campaign Design
MKT 578 Week 3 Tesco bank Campaign Design Tesco
Bank Campaign Design Public Relations Problem
Statement SMART Objectives Target Groups Target
Groups Needs Ethical Concern
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MKT 578 Week 4 DQs
Week 4 DQ 1 Why is feedback critical to the
communications process? What common mistakes do
most people make when they communicate and what
must PR professionals do to insure they receive
the feedback they need to continue to work
towards mutual understanding? Week 4 DQ 2 What do
you think is a more effective approach for
introducing your market to new products,
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MKT 578 Week 4 Individual Assignment Ethical and
Legal Issues Paper
Resources The Practice of Public Relations Use
available outside research sources from the
library and the web to select a company,
organization, or government entity that has had
to use public relations to address a serious
problem or crisisthat emerged unexpectedly. The
events described should have occurred within the
past 10 years.
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MKT 578 Week 4 Integrated Marketing Communications
MKT 578 Week 4 Integrated Marketing Communications
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MKT 578 Week 4 Learning Team Reflection
Discuss this weeks objectives with your team.
Your discussion should include the topics you
feel comfortable with, any topics you struggled
with, and how the weekly topics relate to
application in your employment field. Prepare a
350- to 700-word paper detailing the findings of
your discussion
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MKT 578 Week 4 Media Selection (AIG)
AIG Media Selection Media Types Effective
Communication AIG Customers AIG Sales
Representatives US Government Regulatory Agencies
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MKT 578 Week 5 DQs
Week 5 DQ 1 The Internet offers numerous
advantages for conducting public relations
activities. Describe at least two of these
advantages and discuss how these approaches
differ from traditional methods. Week 5 DQ
2 Social media 2.0 is all about interactivity and
developing relationships.
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MKT 578 Week 5 Learning Team Project Public
Relations Planning Paper
Resources University Material Public Relations
Learning Team Project Week Two Problem Framing
Paper Write a paper of 2,100 and 2,450 words
describing your proposed public relations plan
based on the organizational scenario described in
the Week Two Problem Framing Paper.The Public
Relations Planning Paper should include the
following The objectives that the public
relations campaign is expected to achieve
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MKT 578 Week 5 Media Campaing Part 2 (AIG)
Research Plan Methods of Communication Media
Choice Justification Internet Television/Newspaper
s Crisis Management Plan Conclusion
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MKT 578 Week 6 Final PR Campaign (AIG)
Executive Summary Campaign Basis
Budget SMART Objectives Control
Methods Success of PR Campaign
Conclusion
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MKT 578 Week 6 Is Crisis Management Disgusting
MKT 578 Week 6 Is Crisis Management Disgusting
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MKT 578 Week 6 Learning Team Project Public
Relations Plan PAPER
Prepare a plan of 3,500 to 5,000 words based on
the organizational scenario described in the
Learning Teams Weeks Two and Five assignments,
as well as the Individual assignment for Week
Three. This assignment incorporates the prior
three project installments, while integrating new
information relevant to developing and
implementing a public relations response or
campaign for the selected scenario.
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MKT 578 Week 6 Learning Team Project Public
Relations Plan Powerpoint
Resources University Material Public Relations
Learning Team Project Week Two Problem Framing
Paper Week Three Public Relations Stakeholders
Paper Week Five Public Relations Planning
Paper Additionally, create and submit a 15- to
20-slide Microsoft PowerPoint presentation that
includes detailed speaker notes that illustrate
how the material would be delivered to an
audience based on the organizational scenario
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