MKT 444 Experience Tradition / newtonhelp.com

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MKT 444 Experience Tradition/newtonhelp.com
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MKT 444 Entire Course

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• MKT 444 Week 1 Hospitality Service vs. Physical
  Products Presentation
• MKT 444 Week 2 Signature Assignment Service
  Pricing Strategies
• MKT 444 Week 3 New Service Positioning and
  Communications Plan

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MKT 444 Week 1 Hospitality Service vs. Physical
Products Presentation

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• MKT 444 Week 1 Hospitality Service vs. Physical
  Products Presentation
• Choose one hospitality service and one physical
  product.
• Request approval

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MKT 444 Week 2 Signature Assignment Service
Pricing Strategies

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• MKT 444 Week 2 Signature Assignment Service
  Pricing Strategies
• About Your Signature Assignment
• Signature/Benchmark Assignments are designed to
  align with specific program student learning
  outcome(s) in your program

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MKT 444 Week 3 New Service Positioning and
Communications Plan

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• MKT 444 Week 3 New Service Positioning and
  Communications Plan
• Create a 10- to 12-slide presentation with
  speaker notes, explaining a new service that you
  will be offering.
• Explain how

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MKT 444 Week 3 Ultimate Escapes Messaging Paper

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• MKT 444 Week 3 Ultimate Escapes Messaging Paper
• In this exercise you will be creating messaging
  in support of an Ultimate Escapes promotional
  marketing campaign.
• Select a hospitality

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MKT 444 Week 4 Crestwood Inn Evaluation

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• MKT 444 Week 4 Crestwood Inn Evaluation
• Resource Crestwood Inn Case Study
• Read the Crestwood Inn case study located in Ch.
  11 on page 312.
• Write a 1,050- to 1,400-word analysis paper.
• Evaluate the pros and cons of Christys comment
  card development.
• Describe the benefits and challenges of involving
  the housekeeping staff

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MKT 444 Week 4 Service Advertising Analysis

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• MKT 444 Week 4 Service Advertising Analysis
• Create an 8- to 10-slide presentation with
  speaker notes that includes five sample
  advertisements from the hospitality service
  industry. Focus on ads that make promises that
  will be difficult to deliver within the service
  experience.
• Explain why the ad was chosen, why the service
  promise will be difficult to keep, and how you
  would react to

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MKT 444 Week 5 Customer Retention and Loyalty
Presentation

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• MKT 444 Week 5 Customer Retention and Loyalty
  Presentation
• Create a 10- to 15-slide presentation with
  speaker notes based on the service that the team
  created in Week 3.
• Provide a clear

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MKT 444 Week 5 Mandalay Bay and Vegas Customer
Loyalty and Retention

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• MKT 444 Week 5 Mandalay Bay and Vegas Customer
  Loyalty and Retention
• Resource Mandalay Bay Case
• Read the Mandalay Bay case study located in Ch.
  14 on page 397.
• Write a 1,050- to 1,400-word paper discussing the
  importance of customer retention and loyalty in
  Las Vegas hotels, and include the following

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MKT 444 Experience Tradition/newtonhelp.com